Listen in to better understand the alphabet soup of TV and how advertisers can make sense of it all. From CTV to SVOD, Nick Carpino explains how cohesive marketing across all media touchpoints combined with measurement illuminates what is working, what is not, and how to drive results. Nick CarpinoSr. Partner ManagerAcxiomlinkedin.com/in/ncarpinoThanks for listening! Follow us on Twitter, Facebook and Instagram!
19 Oct 2023
Make Connections When Life Is Happening
From college students, new parents, or new movers to new home owners, Acxiom Milestone Audiences help you connect and serve people experiencing major life events. Sr. Product Manager Dina Plath shares all the details that advertisers need to know to plan successful campaigns.Show notes:Check out What’s My Cluster from Acxiom Personicx.Gary Vaynerchuk, CEO and investor talks business and sports.Watch as @antichefjamie (Jamie Tracey) makes Julia Child recipes on Instagram and ANTI-CHEF on YouTu...
12 Sept 2023
Data Guru: Lift Results with Email
People today are smarter about how and when they will engage with brands. Matt Wolfrom of BRIDGE joins the Data Guru podcast to examine all the ways email can boost results -- on its own and in combination with other channels. Hear how building trust, narrative, and the ease of connection are all integral to successful email campaigns. Learn why open rates don’t matter anymore and gain pointers on actually making it into the inbox.LinkedIn: https://www.linkedin.com/in/matthew-wolfrom/Th...
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