Welcome to Data Never Lie, a conversational, and informal, place about Analytics and Marketing.
Inside the podcast you can find both interviews with the most important world-famous data analysts - who will certainly give you tips to improve your know-how - and analytics pills linked to the new features of analysis tools (such as Google Analytics 4), integrations with artificial intelligence and, once a month, the answers to the "Ask Me Anything" webinars conducted directly by Enrico Pavan!
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PS: do you want to have your say on these topics? Contact us via the form you find on the Analytics Boosters website! See you soon!
The Ghost of the Past, Present and Yet-to-come had seen our four Marketing Analytics and CRO experts and this is their story of what the ghosts who visited them revealed to them.
Everyone agrees that AI will be central both in the present and in the future but with different and very interesting visions.
Many thanks to colleagues and friends:
Juliana Jackson
Josh -Scroogebauer -Silverbauer
Fred Pike
Valentin Radu
And what do you think? What do we leave behind and what do we expect in the world of Marketing Analytics?
PS: Here is Juliana's link mentioned in the video: https://juliana-jackson.com/ai-roi-in-cx/
While here you can listen to this Christmas episode of the Data Never Lie podcast: https://open.spotify.com/show/5cbApz9jIfDS3Jn4kycyhm
12 Dec 2024
EP06: Like the sun, we will live to rise - with Piotr Korzeniowski
Welcome to a new episode of Data Never Lie with Piotr Korzeniowski, CEO of Piwik PRO.
We talked about the challenges the world of Analytics is facing right now, how AI can help or hurt a data-driven ecosystem, and what new things Piwik Pro has in store for the near future.
Thank you Piotr, it was a pleasure and an honor to talk to you!
Website: https://piwik.pro/ (https://piwik.pro/)
LinkedIn: https://www.linkedin.com/in/pkorzeniowski/ (https://www.linkedin.com/in/pkorzeniowski/)
30 May 2024
EP05: Running up that graph! - with Mehdi Oudjida
Welcome Mehdi Oudjida to Data Never Lie, the podcast.
Mehdi, for those who don't know him, is the top in the world when we talk about data visualization and LookerStudio.
In this episode, thanks to Mehdi, we will address the topics dedicated to data visualization, the differences between the often confusing terminologies, up to obtaining insights and tips on LookerStudio and the world of data viz.
Thank you Mehdi for this enlightening conversation!
If you want to know more, I leave you the link to his blog below: https://how.withlookerstudio.com/ (https://how.withlookerstudio.com/)
Save it, it will save you time and streamline your work!
13 Mar 2024
EP04: Dive and Snorkeling in the Marketing Data!
Welcome to Ken Williams, Master of the Marketing Data Stack at Dive Team, the new company he recently founded that "provides the strategic guidance and technical capabilities necessary to master the marketing data stack."
We talked about Media Mix Model, Clean Room, Regressions and other technologies that allow us to better evaluate our marketing activities.
Listen carefully to what Ken says: every word he says is pure gold!
Thanks so much Ken, it was a pleasure chatting with you!
Website: http://dive.team (http://dive.team)
LinkedIn: https://www.linkedin.com/in/kennethcwilliams/ (https://www.linkedin.com/in/kennethcwilliams/)
22 Feb 2024
EP03: Can you hear the sound of Analytics, GTM and GA?
Welcome to this new episode of the Data Never Lie podcast with Fred Pike.
In this episode, Fred guides us, as a skilled orchestra conductor : ), to discover frameworks and best practices to adopt in the world of analytics, especially on the Google Tag Manager and Google Analytics side.
I advise you not to miss even a minute of this episode and, if you want to learn more about Fred, you can find him at these links:
LinkedIn: https://www.linkedin.com/in/fredpike/ (https://www.linkedin.com/in/fredpike/)
YouTube: https://www.youtube.com/ @fredpike (https://www.youtube.com/%20@fredpike)
Don't forget to subscribe to our podcast: https://dataneverlie.analyticsboosters.com/ (https://dataneverlie.analyticsboosters.com/)
14 Feb 2024
EP02: It's a Long Way to the Top (If You Wanna NLP, AI & Analytics) - with Juliana Jackson
Welcome to Juliana Jackson!
In this episode we talk about how to make the most of new technologies - which aren't really that new - related to AI, Natural Language Process and obviously CRO and Analytics.
Juliana nailed the point, outspoken!
It was a pleasure to have her as a guest, both for the high number of gems she left us to think about and for the humor that distinguishes her.
While waiting for another collaboration, enjoy this new episode of Data Never Lie: Lounge Talk with Juliana Jackson.
You can read her in her blog: https://juliana-jackson.com/blog/ (https://juliana-jackson.com/blog/) or listen to her in her Standard Deviation Podcast co-hosted with Simo Ahava: https://juliana-jackson.com/standard-deviation-podcast/ (https://juliana-jackson.com/standard-deviation-podcast/)
18 Jan 2024
EP01: Analytics & AI in the Space with Josh Silverbauer
Today we go to space and come back talking above all about Analytics, AI and the journey that Cookie is making after the sunset of Google Universal Analytics.
Who drive our spaceship is Josh Silverbauer - Head Of Analytics & CRO, Partner (and Rocker) of From the Future - A histrionic character who, with his open mind analytics and irony will make us discover new Worlds and new ways of thinking.
Thanks Josh and safe travels, listener!
14 Nov 2023
EP04: Is there a valid alternative to GA4? Analytics Lounge Talk with Adam Greco
Is there a valid alternative to GA4? A talk with Adam Greco!
In this episode we talk with him, product evangelist of Amplitude, an advanced solution dedicated to #dataanalysis.
Furthermore, we talked about the future of #AI applied to #analytics and the steps a data analyst must take.
Thanks Adam for taking part to: DataNeverLie Lounge Talk
Enjoy listening!
7 Nov 2023
EP03: What's the future of Analytics? Interview with Steen Rasmussen
Welcome to a fireside chat with Steen Rassmussen, Co-founder and Director of Data Innovation at IIH Nordic. In this episode we talked about the present and future of Analytics and what the main skills are for those who want to enter or improve in the field of Marketing Analytics!
Thanks Steen for the interview and enjoy listening
16 Oct 2023
EP02: GA4 & GTM: Interview with Julius Fedorovicious
Ladies and Gentleman, please welcome to Data Never Live - Lounge Talks to Mr. Julius Fedorovicius!
Julius is the founder of Analytics Mania (https://www.analyticsmania.com/), a place where you can find everything related to guides, documentations and much more about Google Analytics and Google Tag Manager.
He is also the founder of the biggest GA4 and GTM community in Facebook and one of the major point of reference WorldWide when talking about Analytics and Data.
In this episode we asked Julius what his points of view are on the current world of analytics, how artificial intelligence will impact it and above all what advice he would like to provide to those who want to start (but also to those who are already involved in this world) his career in the field of digital analytics.
Thanks Julius for your precious insights!
9 Oct 2023
EP01: Past, Present and Future of Analytics with Simo Ahava
A fireside chat with the greatest Simo Ahava about the state of art of the Analytics World, some tips for the beginners and a lot more!
Thanks Simo for your time and sharing knowledge!
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