Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.”
From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches.
Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results.
Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry.
Welcome to the podcast built for those who live and breathe performance.
Web Development Strategy: Solving Complex Problems with AI with Jason Sammon
In this episode of Data Planet, host Emma Davis interviews Jason Sammon, founder of FL1 Digital.
Jason shares the story behind building a digital agency from his early work as a developer, and how solving complex technical problems has remained central to the company’s approach to web development, software, and digital solutions.
He also explores the practical impact of AI on development and business, including how AI can accelerate well-defined processes while creating new challenges around expertise, quality, and overreliance on automated tools.
Jason discusses the changing role of developers, the impact of AI on junior talent and coding education, and why businesses should focus on meaningful applications rather than adopting AI simply to keep up with the hype.
The conversation also examines what makes a successful website, balancing client preferences with the needs of their target audience, and using clear business objectives to guide digital decisions.
FL1 Digital website: https://fl1digital.com (https://fl1digital.com)
3 Oct 2026
Content Strategy: Building Trust, Reach, and Proof with Nate Zroh
In this episode of Data Planet, host Emma Davis interviews Nate Zroh, founder of StoryEngineers.
Nate shares how his team helps B2B technology executives use LinkedIn thought leadership to build trust with ideal customers and turn organic content into business growth. He breaks down StoryEngineers’ approach to content, including three core categories: content designed to increase reach, content that addresses specific buyer pain points, and customer stories that provide proof of expertise.
Nate also explains how marketers can use sales conversations, objections, and LinkedIn comments as sources for stronger content ideas, while keeping the reader’s perspective at the center of every post.
The conversation explores how to measure LinkedIn beyond impressions and engagement by tracking profile views, pipeline, revenue, and self-reported attribution, as well as how to identify high-intent prospects who visit an executive’s profile.
StoryEngineers website: https://storyengineers.co/ (https://storyengineers.co/)
1 Oct 2026
AI and Token Waste: Making Technology Costs Visible with Ben DeBow
In this episode of Data Planet, host Emma Davis interviews Ben DeBow, Founder and CEO of Fortified.
Ben shares how his background in accounting and technology led him to identify a major blind spot in modern businesses: the difficulty of understanding the true cost of technology at the code, workload, and data level.
They explore FinOps for data, technology cost attribution, and the hidden waste created by legacy systems, technical debt, and inefficient workloads. Ben explains why traditional cloud cost optimization only addresses the surface-level bill and how organizations can look deeper into their applications and data to identify meaningful savings.
They also discuss the rising cost of AI infrastructure, token usage, and the need for greater efficiency as businesses adopt increasingly resource-intensive technologies.
Ben shares insights from his book, End of Abundance in Tech, and explains how financial visibility can help technology and finance leaders make better decisions about what to optimize, archive, or eliminate while continuing to innovate.
Fortified website: https://fortified.com (https://fortified.com)
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