Data Planet
Claim This Podcastby Emma Davis
Podcast Overview
<p><strong>Data Planet</strong> is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.”</p><p>From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches.</p><p>Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results.</p><p>Whether you're a marketer, founder, or operator who thinks in numbers, <strong>Data Planet puts you in the room with the people setting the pace for the industry.</strong></p><p>Welcome to the podcast built for those who live and breathe performance.</p>
Language
🇺🇲
Publishing Since
11/24/2025
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Recent Episodes
June 28, 2026
Project Management for Marketing: Building High-Performing Campaigns with Mahsa Malekyar
<p>In this episode of <strong>Data Planet</strong>, host <strong>Emma Davis</strong> interviews strategic marketing leader <strong>Mahsa Malekyar</strong>.</p><p>Mahsa shares how combining project management with modern marketing operations creates stronger alignment, more efficient execution, and better business outcomes. She explains why communication—not just time management—is the foundation of successful cross-functional marketing teams, and how project management helps eliminate silos, keep stakeholders aligned, and prevent scope creep.</p><p>The conversation also explores the balance between data and intuition, emphasizing that while experience shapes decision-making, marketers must continually validate assumptions with performance metrics and customer feedback.</p><p>Mahsa discusses the importance of controlling variables when testing campaigns, using iterative growth marketing strategies, and ensuring brand consistency across every customer touchpoint by empowering employees to become brand advocates. She also highlights why organizational alignment, continuous learning, and placing people in roles they’re passionate about are essential for building high-performing teams that drive sustainable growth.</p><p></p><p><strong>Mahsa Malekyar's LinkedIn:</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/mmalekyar/">https://www.linkedin.com/in/mmalekyar/</a></p>
June 21, 2026
Revenue Management: Using AI to Maximize Short-Term Rental Growth with Caitlin Cassady
<p>In this episode of <strong>Data Planet</strong>, host <strong>Emma Davis</strong> interviews <strong>Caitlin Cassady</strong>, Vice President of Marketing at Beyond. </p><p>They explore how the short-term rental revenue management platform leverages massive datasets to help property owners optimize pricing, automate decision-making, and improve overall booking performance. </p><p>Caitlin breaks down how Beyond turns complex signals like comp set performance, guest search behavior, and seasonal demand trends into actionable recommendations that help hosts maximize revenue without being overwhelmed by dashboards full of raw data. She also dives into how AI and machine learning are increasingly used to surface the “right” insights at the right time, enabling customers to shift from manual optimization to intelligent automation. </p><p>Caitlin also explains how Beyond tailors messaging for different customer types—from individual hosts to large property managers—while also experimenting with AI-driven personalization to refine campaigns in real time. </p><p>The discussion further highlights the balance between automation and human decision-making, emphasizing the importance of keeping critical thinking intact while removing repetitive operational work. Together, they unpack how data, AI, and lifecycle insights are reshaping both product experience and modern growth marketing strategy in the travel and hospitality tech space.</p><p></p><p>Beyond website: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.beyondpricing.com">https://www.beyondpricing.com</a></p>
June 18, 2026
Organizational Culture Building: Building Trust Through Empowered Leadership with Robin Marie Bowling
<p>In this episode of <strong>Data Planet</strong>, host <strong>Emma Davis</strong> interviews <strong>Robin Bowling</strong>, fractional CMO and CRO and author of Clarity Curve, an independent marketing and leadership strategist operating in a fractional executive capacity. They explore how modern growth teams can unlock performance through leadership clarity, organizational alignment, and simplified execution frameworks. </p><p>Robin shares how most teams don’t struggle due to lack of talent, but due to misaligned priorities and constant shifts in direction that create confusion disguised as productivity. She breaks down the leadership principle that clarity drives momentum, explaining how simplifying expectations and reducing over-management allows teams to execute faster and with greater ownership. </p><p>The conversation also dives into culture as a behavioral system shaped by leaders under pressure, where consistency, accountability, and recognition define how teams operate day to day. Robin further discusses the importance of empowering leaders to develop others rather than control output, alongside a deeper reflection on purpose, integrity, and the long-term impact of values-driven leadership. </p>
54 total episodes available
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Frequently asked questions
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- What is Data Planet?
<p><strong>Data Planet</strong> is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.”</p><p>From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches.</p><p>Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results.</p><p>Whether you're a marketer, founder, or operator who thinks in numbers, <strong>Data Planet puts you in the room with the people setting the pace for the industry.</strong></p><p>Welcome to the podcast built for those who live and breathe performance.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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