DataHawk eCommerce Podcast, a learning and knowledge sharing hub for growing and established brands & retailers selling in and out of marketplaces, including Amazon. This is gonna be a place where we'll be delivering great content for you that you can use right away for your eCommerce business. No fluff, only interesting data, tips and insights from a software company that deals with millions of data points every day and serves some of the biggest names in the industry.
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EP16: Berlin Brands Group talk about becoming the largest eCommerce company in Europe!
Berlin Brands Group - one of Europe's youngest unicorns - are on their way to realizing their goal of becoming the largest eCommerce company in Europe!
Malte Karstan, Head of Acquisitions - Europe, talks to us about BBG's 15+ years of eCom learnings, why they expanded into FBA Aggregation and how the company's 100+ retail channels gives them unparalleled global reach.
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27 Oct 2021
EP15: John Hefter, a Thrasio Founder on the Complexities of Scaling & the Future of FBA Aggregation
John Hefter, a Thrasio Founder and Shawn Parry, Asso. Director, Product Launch, on why they're going back to the basics after having acquired 200 brands and over $3 billion in funding, and where the FBA Aggregation model is headed.
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22 Sept 2021
EP14: Understanding Amazon DSP
The new big thing that allows brands to reach shoppers beyond Amazon, and get super granular with their targeting. Who is it for, when is the right time for it, what campaign metrics are available, and tips & tricks - Episode 14 of DataHawk's eCommerce Podcast presents Amazon DSP for dummies.
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2 Jul 2021
EP13: What is Amazon Live?
What is Amazon Live? a conversation with Raphaël Menesclou, head of marketing at DataHawk and Prateek Haralalka, head of customer success also at DataHawk.
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28 May 2021
EP12: What is Amazon Attribution with Tom Benattar, CEO of PixelMe
50% of shoppers already begin their shopping journey on Amazon. The rest, via other channels, such as Facebook, Instagram, Youtube, Google Ads. Have you ever wondered where your Amazon sales comes from outside of Amazon advertising? If yes, well you can, and it's called Amazon Attribution.
We discussed it during this episode 12 of DataHawk eCommerce Podcast with Pat, Amazon expert and Tom Benattar, CEO and Co-Founder of PixelMe.
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16 Apr 2021
EP11: Boosted Commerce's Adam Epstein on the Future of Acquiring Amazon Businesses
In this episode, Adam Epstein, VP Mergers and Acquisitions @ Boosted Commerce talk about building a Top E-Commerce Brand House by Buying Brands Globally, from the US to China.
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2 Apr 2021
EP10: Rick Neuman CTO@Flipp, former EVP eCommerce Walmart
How Flipp.com is quietly leading a retail revolution with its 50 million app downloads and saving families thousands of dollars a year.
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4 Mar 2021
EP09: eCommerce Brand Houses - The P&Gs of Tomorrow
Investors are pouring billions towards building eCommerce Brand Houses - the P&Gs of tomorrow. So what is the opportunity these FBA Aggregators are looking to tap? And what is the value they're creating? We peel the layers on one of the hottest trends in the Amazon world.
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7 Dec 2020
EP08: 3PL Underpinning eCommerce Growth
Covid has shown us that what is Amazon's greatest competitive edge - FBA - is also their Achilles' heel.
From limiting inventory to just essential items, to delivery delays & asking sellers to remove inventory from their warehouses, it's been a roller coaster ride for those using FBA.
And the challenges just become manifold if you're an international seller.
That's where 3rd Party Logistics providers can come to your rescue. Listen to us as we speak with Waleed Shazaad, Founder of ShipHype, as he explains all of the value you can get from using a 3PL.
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9 Oct 2020
EP07: How to Win the Amazon Buy Box
The holy grail of Amazon selling - The Buy Box! A staggering 80% of all Amazon sales go to Buy Box holders! In a hyper-competitive marketplace with over 2 million sellers and 350 million products, the Buy Box is the holy grail of Amazon selling. Find out what you need to do to win the Amazon Buy Box in 2020.
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25 Sept 2020
EP06: Demystifying Amazon's A10 Algorithm
The fate of your Amazon business is determined by algorithms. More specifically, by Amazon's A9 Algorithm. However, they recently made significant changes to this algorithm, changing the weightage given to certain parameters. This new avatar is called the A10 Algorithm, and we demystify it for you in this podcast episode.
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2 Sept 2020
EP05: The Art & Science of Amazon PDP Optimization
In today's episode a completely new topic, where we're going to discuss Amazon Sponsored Ads - If you're not familiar with terms such as PPC, ACoS or Amazon Sponsored Display Ads, don't panic and stay tuned, we'll break it down for you.
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12 Aug 2020
EP04: The Art & Science of Amazon PDP Optimization
Brands have the most gorgeous product images on their Amazon listings, and have even hired wordsmiths to write their PDP copy. Yet, both traffic & conversion remain low. At DataHawk, we made a podcast on how you can take a data-driven approach to PDP Optimisation.
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24 Jul 2020
EP03: Why Keyword Rank Tracking Is Crucial To Your Amazon Success
In episode 3 of the eCommerce Podcast by DataHawk, we explain why you should care about Keyword Rank Tracking on Amazon, the benefits you can reap from tracking the ranks for both organic as well as ad related keywords, and how you can use DataHawk to do so.
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27 Feb 2020
EP02: A data-driven approach to generate profitable Keywords ideas for your Amazon products listings
In this second episode, Othmane and Raphaël dive deeper on the Amazon SEO topic by discussing how to generate profitable keywords ideas to improve your Amazon listing, generate more organic traffic, and optimize your margins with a data-driven approach.
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30 Jan 2020
EP01: The Importance of Search Engine Optimization to Succeed on Amazon
Welcome to the very first episode of DataHawk eCommerce Podcast, a learning and knowledge sharing hub for growing and established brands & retailers selling in and out of marketplaces, including Amazon.
For this first episode, we're gonna cover why the hell having a strong, elaborate Search Engine Optimization strategy is paramount for your success on Amazon. I'm here with Othmane Sghir, CEO & Co-founder of DataHawk.
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