More than ever, people are questioning the value of higher education. Let's explore why they’re right, why they’re wrong and which institutions are rising to the challenge. Let's normalize data for student success, together.
Discover Your Major: Leveraging Steppingblocks at FIU
In this episode, we’re joined by Alexa Urra, Associate Director of Academic Support Services at Florida International University, who shares her in-depth experience integrating the Digital Career Counselor tool into FIU’s Discover Your Major course. Alexa walks us through her intentional, student-focused implementation strategy—from recognizing a curricular gap to evaluating potential solutions and collaborating with key campus partners to ensure the tool aligned with academic goals and student needs.
7 Oct 2024
Scaling Career Readiness Resources at the University of South Carolina
We had the privilege of speaking with Vicki Hamby and Helen Powers, two leaders dedicated to supporting student career readiness at the University of South Carolina. They shared insights into their successful rollout of the Digital Career Counselor (https://sc.edu/about/offices_and_divisions/career_center/gamecock_gradstats/index.php) on their campus and the strategies that contributed to its success.
In this episode, we discuss:
The importance of gathering feedback and suggestions from key stakeholders
Building buy in from both students and staff
Crafting intentional marketing strategies
Assessing the effectiveness of the rollout and marketing plan
Launching the campaign for incoming students and staff members
19 Sept 2024
Marketing the Value of Higher Education: The Role of Data in Enrollment Marketing at NIU
For decades the role of enrollment marketing in Higher Education has been to demonstrate the unique value of their academic programs, promote their unique student experience, and tell the unique story of their institution. But with the rising costs of higher education, many prospective college students and their families are not simply considering which college has the best value, but they’re now considering if any college is worth attending. This means that enrollment marketing professionals have the added responsibility of communicating the value of higher education as a whole, not just the unique value of their own institution. We sat down with Sol Jensen, Vice President for Enrollment Management Marketing and Communications at Northern Illinois University, to discuss this changing landscape and the critical role that graduate outcomes data plays in navigating it. In this episode, we discuss:
The changing landscape of enrollment management marketing and communications
The value of career outcomes in enrollment management and marketing and communications
How NIU has leveraged their Steppingblocks outcomes data to tell the story of NIU career outcomes and the value of an NIU degree
How colleges and universities can explore, prioritize, and showcase their graduate outcomes data to a multitude of audiences
The power of sharing access to graduate outcomes data across campus
For more on how you can leverage graduate outcomes data for Enrollment Management and Marketing and Communications, check out these resources from Steppingblocks:
eBook: Communicating the Value of Higher Education (https://resources.steppingblocks.com/communicating-value)
Handout: Best Practices for Leveraging Outcomes Data in Enrollment Marketing (https://resources.steppingblocks.com/hubfs/Tell%20Your%20Story%20Best%20Practices%20for%20Leveraging%20Outcomes%20Data%20in%20Enrollment%20Marketing.pdf)
Handout: Maximizing Graduate Insights for Admissions & Marketing (https://resources.steppingblocks.com/hubfs/Steppingblocks%20-%20Maximizing%20Graduate%20Insights%20for%20Admissions%20%26%20Marketing.pdf)
Case Study: Leveraging Career Outcomes Data for Strategic Enrollment Marketing Planning at Northern Illinois University (/case-studies-and-interviews/niu-enrollment)
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1 ratings
Podcast Authority Score: 48 / 100
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59
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YouTube
93
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