Todd DeHart and Tony Russo talk about living and working at the beach and all that entails, including enjoying a mid-day cocktail.
daydrinkingondelmarva.substack.com (https://daydrinkingondelmarva.substack.com?utm_medium=podcast)
Ditching the Smartphone Camera, "Marketing Girls," and Dewey Beach Shenanigans
Episode Summary
This week on Daydrinking on Delmarva, Tony and Todd dive into the realities of modern marketing, changing tech habits, and the evolving digital landscape. Tony shares why he’s ditching his smartphone camera for a dedicated camera, and Todd breaks down why the concept of the “marketing girl” diminishes real strategy. Plus, Tony gives an update on his growing funeral industry newsletters, a potential new reality TV recap project, and how to hijack hotel TVs in Dewey Beach for a good cause.
Key Discussion Points
* Going Analog: Tony is switching back to carrying an actual camera instead of using his phone. The reasons? Avoiding forced Apple AI image alterations and feeling more intentional as a professional journalist.
* “70s Maxing” & Social Interactions: Todd and Tony debate the trend of leaning into analog habits, from single-shot digital cameras to forced small talk at gas stations and restaurants.
* Rethinking the “Marketing Girl” Concept: Todd breaks down a recent viral social media trend and discusses why businesses need to move beyond viewing digital marketing as a job for an entry-level employee. They discuss balancing high-level strategy, crisis management (like handling online rants), and daily content creation.
* The Two Approaches to Newsletters: Tony compares managing a massive, high-volume news site vs. his niche Deathcare newsletter, highlighting why high open rates come from curated, intentional content.
* The Dewey Raw Movement: Todd talks about the steady growth of his podcast on YouTube, leading to a hilarious proposal: setting hotel room TVs in Dewey Beach to play Dewey Raw by default.
* Reality TV Meets Deathcare: Tony pitches a 15-minute weekly bonus show breaking down The Traitors from the perspective of a funeral industry executive.
* Long-Form Discussions & Salons: Tony recaps his recent one-hour panel discussion with funeral directors and expresses interest in hosting a similar long-form “beach salon”.
Links & Resources Mentioned
* Good Clean Fun Life: goodcleanfunlife.com (https://goodcleanfunlife.com/?utm_source=gemini)
* Destination DelMarva: Destination DelMarva (https://destinationdelmarva.substack.com/?utm_source=gemini) (Tony’s publication covering local life and culture)
* The Pines Cast: Tony’s podcast focused on Ocean Pines
* Dewey Raw Podcast: Check out the latest episodes on Substack and YouTube
* Deathcare Newsletter & Podcast: Tony’s specialized funeral industry newsletter and recent industry salon discussion
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daydrinkingondelmarva.substack.com (https://daydrinkingondelmarva.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
15 Sept 2026
Banner Planes, Accidental Celebrities, and AI Hacks
In this post-Labor Day episode of Day Drinking on Delmarva, hosts Tony Russo and Todd discuss the shifting dynamics of local versus national social media marketing, the reality of running a business while attempting to generate self-promotional content, and the practical applications of AI tools for content creators.
Todd shares his recent experience attempting a daily TikTok challenge to market his company, GCFL Productions. He discusses filming “influencer-style” content for a new client, Ocean Aerials, a local banner plane business, and recounts an awkward encounter at a local bar while unintentionally capturing musician Gary Clark Jr.
The hosts dive into the logistics and physical demands of banner plane operations on the Delmarva Peninsula, detailing how pilots snag target loops just feet off the ground.
Finally, Tony breaks down his personal workflow for leveraging AI as an editorial assistant. He outlines how he uses AI to generate title ideas, write meta descriptions, format customized Substack calls-to-action (CTAs), and optimize URL slugs for search engine performance. The episode concludes with a critique of generative AI usage in local agency marketing.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daydrinkingondelmarva.substack.com (https://daydrinkingondelmarva.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
30 Jun 2026
The “Social Media Girl” Myth & Post-Election Reality Checks
Here are the show notes, title suggestions, and a meta description tailored for this episode of the podcast.
Show Notes
Hosts Todd and Tony dive into local election frustrations, the shifting landscape of digital marketing, and the rapidly evolving future of the funeral industry. From a rant about local political recruitment to a deep dive into treating social media managers like professionals, the duo unpacks what it truly means to value your time and expertise. Plus, Tony gives an insider look into the changing world of “Deathcare” ahead of an upcoming funeral directors’ conference.
Key Takeaways & Discussion Points
* Election Day on Delmarva: Tony shares his recent frustrations with local political figures attempting to recruit him for “garbage” writing, prompting a reflection on Stephen King’s The Stand and the “I was misled” crowd.
* The “Social Media Girl” Myth: Inspired by Rachel Karten’s Link in Bio podcast, Todd and Tony discuss the mistake businesses make when diminishing the role of digital marketing professionals, emphasizing the value of a dedicated social media manager.
* The Future of Deathcare: Tony explores how the aging Baby Boomer generation is reshaping funeral service. They discuss the rise of death doulas, the strange dynamic of funeral directors acting as both emotional counselors and high-ticket salesmen, and how the industry will look unrecognizable in a decade.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daydrinkingondelmarva.substack.com (https://daydrinkingondelmarva.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
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Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Day Drinking on Delmarva
Who hosts Day Drinking on Delmarva?
Tony host the show. Published by Todd DeHart and Tony Russo.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Day Drinking on Delmarva take guests?
Yes. Guests have been identified in episode analyses.
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