Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.
Hosted by Clara Malley, Eli Williams and Trey Traylor.
Find video episodes on YouTube (https://www.youtube.com/channel/UCzBZP0wfnvuEq0qD2MzKxdA).
For questions, comments and inquiries: info@side-projects.co (mailto:info@side-projects.co)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Over the past few years, we’ve been seeing a new genre of creators gain prominence. Maybe you've heard them referred to as “knowledge influencers,” “brandsplainers,” or the “alternatively influential.” Their credibility comes less from sales-savvy or attention hacking as it does from a depth of knowledge and expertise across a range of niches—from advertising to AGI.
On this episode, Trey and Eli are talking with Jenny Rothenberg, the co-founder of Smooth Media, a creator rep agency/B2B conduit helping to expand the audiences and commercial viability of this growing crop of creators. We discuss how Smooth is building a new version of industry trade publications, why there’s so much demand for trend/brand creative breakdowns, and CatGPT’s equity deal.
IG: @sideprojects__ (https://www.instagram.com/sideprojects__/)
YouTube: @SideProjectsPodcast (https://www.youtube.com/@SideProjectsPodcast)
Substack: https://sideprojectsco.substack.com/ (https://sideprojectsco.substack.com/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
29 Sept 2026
Are There Too Many “Social-First” TV Shows?
Clara, Trey, and Eli discuss everything becoming TV, New York morphing into one big content backdrop, navigating Washington Square Park like it’s ABC’s Wipeout, and whether or not there are too many branded social series. Plus, Aliens, DraftKings VIP list, and Unzipped.
IG: @sideprojects__ (https://www.instagram.com/sideprojects__/)
YouTube: @SideProjectsPodcast (https://www.youtube.com/@SideProjectsPodcast)
Substack: https://sideprojectsco.substack.com/ (https://sideprojectsco.substack.com/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
22 Sept 2026
One Novelty Popcorn Bucket to Rule Them All
This week on the pod, Clara, Trey, and Eli discuss the Grey Lady’s campaign celebrating 175 years of print advertising, and the quote “advertising reflects the moments that shape our world,” really means in its current context. Plus, Bumble cribbing (to put it lightly) friend of the show Amy Rose Spiegel’s “Most Eligible New Yorkers” piece, and an exploration of novelty popcorn buckets.
IG: @sideprojects__ (https://www.instagram.com/sideprojects__/)
YouTube: @SideProjectsPodcast (https://www.youtube.com/@SideProjectsPodcast)
Substack: https://sideprojectsco.substack.com/ (https://sideprojectsco.substack.com/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Who has been a guest on Day One FM
Names identified in recent episode analyses. Showing up to five guests.
Zito Madu
Matt Klein
Max Tani
Willa Bennet
Apple's VP of Marketing
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
149,173
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 36 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
37
Social presence
0
YouTube
86
Engagement
0
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