DCfempreneur offers community to local DC area female entrepreneurs that collectively seek to combine and share skills, knowledge and expertise to help impact and grow their businesses to make them more purposeful, profitable and sustainable. We support the community through networking opportunities, collaboration, & professional events.
Are you visible in your business? Are you clear on who your ideal client is and where to find them?
If you want to grow a successful business to live your purpose and create the life of your dreams, then putting yourself out there and showing up is crucial. Hopefully some of the information covered in this podcast will help you think more about the visibility for your business.
If people don't see you, hear you or know that you exist they can't find you. If your ideal client doesn't know you can solve their problem, they can't hire you. In order to get more business, you need to not only get out there in the world, but in the right places so that you can become known by your ideal client.
Your ideal client is PART of your niche, along with what you are really good at doing, what problem you help solve, and how you solve that problem. The more you know about whom you serve, (age, profession, etc.), what their biggest pain point is, how you serve them, where they hang out, where they get their sources of information, how to evoke emotion in them, the more likely you will reach them, understand them to market your offers well to them. Here is the link to the helpful template to create an avatar (https://www.canva.com/design/DAD7ZrIYmE4/3pyCy8xHQpuHFyV0XlOcfg/view?utm_content=DAD7ZrIYmE4&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview) of your ideal client.
10 Apr 2020
Are you feeling the Coronavirus-Inspired Productivity Pressure?
Are you feeling the Coronavirus-Inspired Productivity Pressure? Living our daily lives amidst this virus pandemic is enough stress. We face enough stress in life without putting more on ourselves, but that's exactly what many of us are doing right now by thinking that because we are stuck at home we are supposed to be doing something with ourselves, other than just coping.
In fact, in the first few weeks, instead of allowing ourselves some grace to adjust, especially us entrepreneurs we were hustling to move our business operations online, maintaining networking, adjusting to new schedules, learning how to home school for us parents, it's all just so much. This is some real talk on this pressure.
Interested in being a guest on the DCfempreneur podcast? Feel free to email me: Lisa@DCfempreneur.com
17 Mar 2020
Crowdfunding Amid COVID-19
Today we hosted our first virtual coffee chat. One key takeaway was a saying that “When fishermen can’t get to sea, they mend their nets”. This is what we are doing amid this virus pandemic. One of the tasks I’ve decided I now have time for is preparing a Crowdfunding campaign for The Fempreneur Collaborative. I’ve been researching and studying the different platforms, fees and how to be successful.
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