Welcome to Dealer Confidential, where host, Ilana Shabtay, dives into dealers' anonymous hot takes on everything and anything in the automotive industry. In each episode, Ilana tackles the various challenges and struggles dealers are dealing with, getting to the heart of the issues and exploring potential solutions. It's like office water cooler gossip with some added spice.
Dealer Confidential
Claim This Podcastby Ilana Shabtay
1.0(1 reviews)
7 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
28
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality56
Social0
YouTube0
Engagement0
Podcast Overview
Welcome to Dealer Confidential, where host, Ilana Shabtay, dives into dealers' anonymous hot takes on everything and anything in the automotive industry. In each episode, Ilana tackles the various challenges and struggles dealers are dealing with, getting to the heart of the issues and exploring potential solutions. It's like office water cooler gossip with some added spice.
Language
🇺🇲
Publishing Since
4/30/2025
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28
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality56
Social0
YouTube0
Engagement0
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
Episode Length
17 minutes
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Every 12 days
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Recent Episodes
July 23, 2025
How can I prevent AI from taking over my job?
<p dir="ltr">AI can accomplish much more than humans, and often at a much faster pace. But can it truly replace dealership staff, or is that just fearmongering?</p> <p dir="ltr">In this episode of Dealer Confidential, host Ilana Shabtay speaks with Zak Branham, Director of Marketing at Harry Brown’s Automotive Group, about how to effectively integrate AI into dealership operations. They explore the importance of training staff to effectively use AI tools, the potential efficiencies AI can bring, and practical strategies for implementing AI in daily tasks. Zach shares his experiences with various AI tools, including ChatGPT, and emphasizes the need for a hands-on approach to AI adoption within organizations.</p>
July 9, 2025
Are Gen-Z right about influencer marketing?
<p dir="ltr">It feels like everyone is trying to be an influencer these days, but can incorporating ‘viral content’ into your marketing strategy really work for your local dealership? </p> <p dir="ltr">In this episode of Dealer Confidential, host Ilana Shabtay speaks with Jon Frederick, founder and CEO of Freddy Media, about the evolving role of social media influencers in the automotive industry. They discuss the benefits of user-generated content (UGC) for dealership sales and explore strategies to leverage social media for driving sales within the dealership’s local community and beyond.</p> <p><strong> </strong></p> <p dir="ltr">Here’s what one anonymous dealer had to say:</p> <p dir="ltr">Dear Ilana,</p> <p dir="ltr">I’m glad that dealerships are getting fresh blood in their teams, but their priorities aren’t always right. I see it a lot that they spend so much time trying to go viral online, when they should be spending more time following up on leads or calling the dealership’s existing clients. Young salespeople need to stop trying to be influencers! </p> <p dir="ltr">Sincerely,</p> <p dir="ltr">A Less-Than-Fresh Auto Veteran</p> <p dir="ltr"> </p> <p dir="ltr">Ilana and Michael dive into:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">If young salespeople are right to be focusing on social media; </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The generational gap in the approach to social media in the automotive industry;</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The value of content creation in building brand trust;</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Who should be responsible for online brand promotion. </p> </li> </ul> <p dir="ltr"><br /> After working in retail automotive for 10 years and completing his MBA at University of Florida, Jon Frederick founded Freddy Media which supports content creators and brand create impactful collaborations. Jon specializes in creating automotive media products and bringing them to market.</p> <p> </p>
June 25, 2025
Can AI improve efficiency without risking jobs?
Host Ilana Shabtay interviews Michael Renaud, CEO of Alan Ram’s Proactive Training Solutions, about integrating AI in BDCs, emphasizing AI as a complement to human efforts and the importance of training to ensure employees thrive.
7 total episodes available
Recent guests on Dealer Confidential
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Michael Renaud
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Mabel Peralta
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Frequently asked questions
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- What is Dealer Confidential?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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