The Dealer Diagnostic Podcast is where sales, service, and parts professionals come together to talk real strategies for dealership growth. Hosted by industry experts who have spent years in the trenches, each episode breaks down the challenges dealers face today—rising auction activity, evolving customer expectations, leadership development, and more.
🔧 Whether you’re a sales manager, service advisor, or dealer principal, this podcast gives you practical tools, proven insights, and fresh perspectives to help your dealership succeed in 2025 and beyond. Tune in, stay informed, and discover what it takes to keep your business running at peak performance.
Ag Innovation, Research & the Future of Farming | Dealer Diagnostics with Jeff Caldwell
What happens when agriculture innovation starts with the problem instead of the product?
In this episode of Dealer Diagnostics, Wayne Brozek sits down with Jeff Caldwell, Vice President of Strategy and Content at Strativation Group, to talk about the changing agriculture landscape and what companies need to understand about the producers they serve.
Jeff shares insights from agricultural research, emerging technology, startup companies, farmer adoption, and the growing importance of time, efficiency, and practical value on the farm.
They also discuss why successful companies need to listen to producers, understand the problems they are actually trying to solve, and communicate solutions in a way that connects with the real-world needs of their customers.
From biologicals and ag technology to data, startups, changing farm operations, and the future of the industry, this conversation comes back to one simple principle:
Start with the problem. Then build the solution around the customer.
Dealer Diagnostics is powered by WB Global Services.
16 Sept 2026
Dealer Diagnostics: AI, Dealership Efficiency & What’s Next with John Schmeiser
In this episode of Dealer Diagnostics, Wayne Brozek sits down with John Schmeiser, COO of visorPRO and a member of the WB Global Services Advisory Council, for a conversation about where the equipment dealership industry is headed.
They dig into how AI is changing dealership operations, including visorPRO’s Story Writer, a tool designed to turn technician notes and voice recordings into clear, consistent repair stories that can help improve efficiency, strengthen warranty submissions, and get technicians back to doing what they do best: fixing equipment.
Wayne and John also explore how dealerships can put years of service and repair data to better use, the growing role of AI in quoting, diagnostics, parts identification, and employee training, and why these tools are becoming increasingly important to dealership profitability.
The conversation then turns to John’s journey writing his book, the transformation of the equipment dealer association, dealership consolidation, and what larger multi-location organizations can offer while still protecting the personal relationships that have always been at the heart of the industry.
If you’re thinking about dealership efficiency, AI, service operations, or the future of the dealer network, this is a conversation worth hearing.
2 Sept 2026
Building Stronger Industry Connections | Celeste Lindsey of EMDA
Wayne Brozek sits down with Celeste Lindsey, Executive Director of EMDA, to talk about her journey into the association, the relationships that keep the equipment industry moving, and the value of bringing manufacturers, distributors, and representatives together.
They discuss Celeste’s first three years leading EMDA, the importance of industry connections, what members can gain from being part of an association, and how EMDA’s meetings and conventions create opportunities to learn, build relationships, and strengthen the industry.
If you work in agriculture, equipment manufacturing, distribution, or dealership operations, this conversation is a great look at the people and partnerships working behind the scenes to move the industry forward.
19 Aug 2026
Building the Next Generation of the Equipment Industry
In this episode of Dealer Diagnostics, Wayne Brozek and Russ Green discuss the work of AEM’s Youth Industry Engagement Council and the growing effort to connect young people with careers in agriculture, construction, skilled trades, technology, and the broader equipment industry.
They explore how organizations such as 4-H, FFA, Agriculture Future of America, SkillsUSA, MANRRS, Make48, and others are helping develop the next generation of talent.
From robotics and precision agriculture to welding, engineering, leadership, and technical careers, the opportunities within the industry are far broader than many young people realize.
Wayne and Russ also discuss why manufacturers, dealers, educators, mentors, and industry leaders all have an important role in showing young people what is possible and helping build the workforce of the future.
5 Aug 2026
Today's Market and Implications for the Future.
The conversation covers market trends, construction, oil prices, inflation, the automotive industry, dealerships, AI and technology impact, generational impact, and future predictions. It explores the economic impact of these factors and their implications for the future.
Takeaways
Market Trends
Economic Impact
Chapters
00:00 Market Trends and Construction
02:48 Oil Prices and Inflation
06:10 Automotive Industry and Dealerships
11:58 AI and Technology Impact
20:08 Generational Impact and Future Predictions
29 Jul 2026
The importance of job codes, quoting, and the integration of parts in the platform.
Brady Bateman from Codify discusses the evolution of Codify, its features, and the impact on dealership operations. The conversation highlights the importance of job codes, quoting, and the integration of parts in the platform.
Takeaways
Evolution of Codify
Customizable quoting platform
Chapters
00:00 Introduction to Codify
03:14 Evolution of Codify
04:49 Integration of New OEMs
07:50 Efficiency and Accountability in Service Departments
12:45 Inspection Process and Quick Quote Feature
24:35 Customization of Job Codes and Parts Integration
15 Jul 2026
Economic Crossroads: Markets, AI, Agriculture, and the Future of the Trades
In this episode of Dealer Diagnostics and Data and Dollars, Wayne and Doug discuss current economic conditions, including fuel prices, inflation, interest rates, corporate earnings, AI, housing, skilled trades, and agriculture. They also explore the challenges facing equipment dealers and farmers, from aging business owners and labor shortages to used-equipment demand and financing opportunities for the next generation.
4 Jun 2026
New Fed Chair, China’s Ag Purchases & Dealer Acquisition Trends | Data & Dollars with Doug
In this episode of Data & Dollars with Doug, Wayne Brozek and Doug Lawson discuss the arrival of a new Federal Reserve Chairman, the impact of China's agricultural purchases, commodity market conditions, and the challenges facing dealerships in 2026.
The conversation covers:
Interest rates and inflation
Agriculture and commodity pricing
Drought concerns and crop outlooks
Construction and automotive dealership performance
Floorplan costs and inventory management
Dealership acquisitions and consolidation
Succession planning and leadership development
This episode offers practical insights for dealers, business owners, and industry leaders looking to better understand today's financial and operational challenges.
Learn more:
https://wbglobalservices.com/dealer-diagnostics/ (https://wbglobalservices.com/dealer-diagnostics/)
6 May 2026
Why Dealers Must Understand Their Balance Sheet | Data & Dollars with Doug
Welcome to another episode of Data & Dollars with Doug.
In this episode, Wayne Brozek and Doug Lawson break down the current economic landscape and what dealership leaders should actually be paying attention to in 2026.
From market volatility and interest rates to farm stress and dealership sustainability, this conversation focuses on one of the biggest mistakes dealers make: managing only from the P&L and ignoring the balance sheet.
Topics covered include:
Why absorption rate matters more than ever
The relationship between your P&L and balance sheet
How fixed operations keep dealerships sustainable
Current economic conditions and interest rate concerns
Farm stress, lending pressure, and operating loans
Why strong margins and liquidity are critical in uncertain markets
Common mistakes dealers make when calculating absorption
If you want to build a dealership that can survive both good years and bad years, this episode is packed with practical insights.
Learn more here:
https://wbglobalservices.com/dealer-diagnostics/ (https://wbglobalservices.com/dealer-diagnostics/)
15 Apr 2026
Dealer Diagnostic #6 What’s Driving Growth and Industry Trends in 2026
Welcome to another episode of Dealer Diagnostics.
In this episode, Wayne Brozek sits down with Russ Green to break down the momentum behind WB Global’s strong start to 2026 and the key industry trends shaping the future of agriculture, construction, and dealership operations.
From major industry events to evolving workforce challenges, this conversation highlights what’s happening across the market—and what leaders should be paying attention to right now.
Topics covered include:
Key takeaways from major industry events like FarmCon, AED Summit, and Farm Machinery Show
The importance of planning, execution, and consistency in business growth
Trends in agriculture, construction, and dealership performance
Workforce challenges across both blue-collar and white-collar industries
How dealerships can improve efficiency when talent is limited
The role of curiosity, learning, and staying connected in a changing market
If you’re a dealer, leader, or business owner looking to stay ahead of industry shifts, this episode offers valuable insights from the field.
Learn more here:
https://wbglobalservices.com/dealer-diagnostics/ (https://wbglobalservices.com/dealer-diagnostics/)
2 Apr 2026
Standardization vs Store Autonomy | Dealer Divided with Casey Seymour
Welcome to another episode of Dealer Divided.
In this episode, Wayne Brozek and Casey Seymour tackle one of the most common challenges in growing dealership groups: standardization vs store autonomy.
As dealerships expand beyond a few locations, leaders often struggle to balance consistent processes with the need for flexibility at the store level. This conversation breaks down where structure matters, where leadership matters, and how to avoid the costly mistakes that come from too much—or too little—control.
Topics covered include:
Why dealerships think they’re “different” and why that’s often not true
The role of standardized processes in scaling a dealership group
When autonomy helps and when it creates problems
How poor process discipline impacts cash flow and profitability
Leadership accountability and developing future leaders
The real cost of ignoring systems and structure
If you’re managing multiple locations or planning to grow, this episode will help you understand how to build a more consistent and scalable operation.
Learn more here:
https://wbglobalservices.com/dealer-diagnostics/ (https://wbglobalservices.com/dealer-diagnostics/)
18 Mar 2026
Fuel Prices, Dealer Inventory & Market Volatility | Data & Dollars #3 with Doug Lawson
Welcome to another episode of Dealer Diagnostics – Data & Dollars with Doug.
In this episode, Wayne Brozek and Doug Lawson discuss the current volatility in fuel prices and how it impacts automotive, construction, and agriculture dealerships. From crude oil spikes to dealership inventory challenges, the conversation covers the economic factors influencing dealer decisions today.
Doug also shares insights on the broader energy market, the potential impact of legislation like HR 1346, and what dealers should watch in the coming months as geopolitical tensions influence oil markets and consumer behavior.
Topics covered include:
How fuel prices impact truck and SUV demand
Dealer inventory challenges in automotive and ag markets
Used equipment supply and market pressures
Infrastructure projects and rental equipment demand
The impact of crude oil volatility on the economy
Travel spending and consumer confidence
Energy markets and global supply risks
If you're a dealer, business owner, or industry leader trying to navigate today’s uncertain economic climate, this episode provides practical insights on what to watch and how to plan ahead.
Learn more here:
https://wbglobalservices.com/dealer-diagnostics/ (https://wbglobalservices.com/dealer-diagnostics/)
4 Mar 2026
Dealer Diagnostic - Dealer Divided #1
this episode of Dealer Diagnostic, Wayne Brozek and Casey Seymour kick off a new multi-part series called Dealer Divided—focused on the friction that happens when sales, service, and parts start working against each other instead of as one team.
Part 1 digs into the used reconditioning process and the real question dealers face: speed vs discipline. Wayne and Casey break down how budget caps, clear communication, and a defined inspection process can reduce internal conflict, improve cycle time, and protect margins. They also cover why interest and holding costs make long recon delays expensive, how to use an A/B/C/D repair priority system, and why partnering with your service team (instead of fighting them) creates better outcomes for the customer and the dealership. 📈🔧🚜
If your recon units are aging in the shop, this one will hit home.
4 Feb 2026
Data & Dollars Episode 2 w. Doug Lawson
In this episode of Data & Dollars with Doug, Doug Lawson sits down with Wayne Brozek to discuss how banks define a healthy business today and what has changed in the financial landscape over the past few years.
From working capital and cash flow discipline to commercial real estate, consumer trends, and leadership decision-making, Doug explains what business owners should focus on to stay financially strong. The conversation also highlights the role of community banking, the importance of character, and why strong relationships still matter in lending decisions.
A must-listen for dealership leaders and business owners looking to better understand how financial institutions view risk, growth, and long-term success.
9 Jan 2026
Data & Dollars #1 W/ Doug Lawson
Welcome to the first episode of Data & Dollars with Doug, a new podcast from WB Global focused on the financial forces shaping today’s dealership landscape.
In this episode, Doug Lawson shares a banker’s perspective on what construction, agriculture, and automotive dealers should be paying attention to right now. From inventory levels and floorplan management to interest rates, cash flow, and working capital, Doug breaks down how lenders evaluate dealership health and where potential risks and opportunities exist heading into 2026.
Topics covered include:
Current market conditions impacting ag, construction, and automotive dealers
Inventory management, aging equipment, and “lot rot” risks
How banks assess cash flow, working capital, and borrowing capacity
Parts and whole goods inventory turns across different industries
Interest rate trends, Fed policy, and what rate changes mean for dealers
Commodity pricing, global trade, tariffs, and their real-world impact
Practical financial advice for navigating a tighter margin environment
This conversation is designed to help dealers make informed decisions, manage risk, and prepare for the next 12–24 months with clarity and confidence.
7 Jan 2026
Dealer Diagnostic Podcast Ep. 3: How AI Improves Dealership Service Efficiency
In Episode 3 of the Dealer Diagnostic Podcast, we explore how artificial intelligence is transforming service departments inside modern dealerships. Joined by John Schmeiser, we take a closer look at Visor Pro and how it layers AI over existing dealership information to help technicians find answers faster and work more efficiently.
From improving customer care to increasing aftermarket profitability, this episode breaks down how AI tools reduce knowledge bottlenecks, streamline operations, and help dealerships leverage the information they already have. As technology continues to evolve, AI is quickly becoming a must-have for dealerships looking to stay competitive and profitable.
1 Oct 2025
Dealer Diagnostic Podcast Ep. 2: Digital Marketing That Drives Sales
In Episode 2 of the Dealer Diagnostic Podcast, we shift gears into the world of digital marketing and how it’s transforming dealerships of every kind. From automotive to agriculture, smart marketing strategies are helping dealers reach more customers, generate qualified leads, and drive measurable growth.
We break down what works, what doesn’t, and how dealers can use digital advertising, social media, and online engagement to turn clicks into customers. Whether you’re running a parts department, managing sales, or overseeing service, this episode gives you practical insights to strengthen your dealership’s digital presence.
9 Sept 2025
Dealer Diagnostic Podcast #1 Helping Dealers Win: Sales, Service & Parts Breakdown -W/ Casey Seymour
🌍 Welcome to WB Global. In this first video, we share who we are and the mission that drives us. With years of experience and a passion for building meaningful solutions, our team is focused on helping businesses and leaders navigate challenges with confidence.
This is the beginning of an ongoing conversation—one built on insights, strategies, and lessons learned that can make a real impact. We’re excited to share our perspective and look forward to connecting with you along the way.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Host of Dealer Diagnostic?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
