Dear Leaders,
We're rooting for you! But we also want you to do better. Because when you do better, WE do better.
Leading is hard. We get it. Reporting to you is hard, too.
And we know that neither of us is automatically taught how to navigate conflict with our people or leaders.
That's why we're here: to talk about it. The ways we need you to improve, the questions we have, and everything in between.
And by "we" we mean Brandi Spurling: Keynote speaker, culture consultant, and long-time "people".
She'll take it from here.
We can't wait.
Love,
Your People
Dear Leaders,
Whether you realize it or not, someone is going undercover in your culture every single day. They walk in, they interact with your people, and they walk out with a story — a story about who you are as a team and what you stand for. The question is: do you like the story they're going to tell?
This episode was born out of an accidental undercover culture experiment at the most unexpected place — Steak 'n Shake.
We'll talk about:
What "undercover culture" is and why your customers (and colleagues) are doing it to your team every single day
The two endings every culture story can have, and how to make sure yours is the right one
Why praise is accountability too — and why reinforcing what's working is just as important as correcting what isn't
This episode is your reminder: your people are the extension of your culture. What your customers experience in those five minutes with your team IS your culture — whether it matches your mission or not. It's your job to make sure those two things are aligned, and then to keep reinforcing it so it doesn't fade away.
You just have to decide if you like the story they're going to tell.
Love, Your People
Book Brandi to speak! spreecultureco.com/speaking-engagements (http://spreecultureco.com/speaking-engagements)
Download the leader guide for this episode here: https://spreecultureco.com/dear-leader-downloadable-leader-guides/ (https://spreecultureco.com/dear-leader-downloadable-leader-guides/)
17 Jun 2026
Your Culture on Ai: The Buzz Lightyear Tool of the Decade
Dear Leaders,
Whether you'd like to believe it or not, AI is already in your culture. Your people are using it — in their personal lives, in their workdays, on your team — and if you haven't defined what that looks like, they're defining it for themselves. All fifteen different versions of it.
We'll talk about:
The danger of ambiguity: what happens when your team has no standard to measure AI use against
The three things you can do right now to create your AI culture instead of chasing it: Say It, Build It, Own It
How to model the culture you're asking your team to adopt (and why you can't hold people accountable for something you're not holding yourself to first)
This episode is your reminder: AI is an action. And every action your people take — or don't take — shapes the culture your whole team experiences together. It's time to get clear, get loud, and lead it on purpose.
Love, Your People
Book Brandi to speak! spreecultureco.com/speaking-engagements (http://spreecultureco.com/speaking-engagements)
Download the leader guide for this episode here: https://spreecultureco.com/dear-leader-downloadable-leader-guides/ (https://spreecultureco.com/dear-leader-downloadable-leader-guides/)
19 May 2026
The Tale of the Square Mug: Why Your Team's Capacity for Change Matters
Dear Leaders,
Whether you’d like to believe it or not, what’s happening in the world right now is impacting how your people show up to work. Expensive groceries, gas shortages, plus everything else your people have going on means they might not be operating on a full tank. They just don’t have the capacity.
We’ll talk about:
Why all of us have a change threshold (and how to assess your team’s capacity before rolling out changes)
The three questions you need to ask before implementing any change
How to spot “square mug” changes—changes for change’s sake that don’t actually make anyone’s life better
Death by a thousand paper cuts: why your team sees change cumulatively, not in isolation
What it means to be a steady presence through change (and why “let me know if you have questions” isn’t enough)
This episode is your reminder: your team’s capacity for change is not unlimited. Treat it like the finite resource it is.
Love, Your People
Book Brandi to speak! spreecultureco.com/speaking-engagements (http://spreecultureco.com/speaking-engagements)
Download the leader guide for this episode here: https://spreecultureco.com/dear-leader-downloadable-leader-guides/ (https://spreecultureco.com/dear-leader-downloadable-leader-guides/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
8 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 28 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
33
Social presence
0
YouTube
0
Engagement
60
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