032 How to 53X your chances of ranking on page 1 with Robert Cassard
Robert Cassard is a video producer, app builder, and video growth hacker helping companies automate and use video at scale. In this episode we cover a lot of ground and whether you own a business or run a sales, marketing or customer success department you will come away with some ideas for injecting more high-impact video into your growth plans.
Here’s just some of what you’ll learn from Robert:
What authenticity means and why it wins in video
How to use video at every stage of a customer lifecycle
The #1 way to boost your SEO rankings (yes, it involves video)
You can find Robert online here:
Videogrowthhacker.com (http://videogrowthhacker.com/)
YouTube Robert Cassard about guitar (https://www.youtube.com/user/edgefilms)
13 Jan 2021
031 Tell your viewers what to do next with Paul Matthew
Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content.
Paul works with organizations to tell better stories and engage their audiences through video and he shares some great tips you can use in your business:
Why you shouldn’t worry about how long your videos are, but how boring they are
How adding closed captioning to your social video can get you more viewers
How he turns one long-form video into dozens of pieces of shareable content
FREE BONUS CONTENT:
Get Paul’s Content Atomization Checklist at --> dearvideo.com/atomize-with-paul-matthew
You can find Paul here:
PaulMatthewMedia.com (http://paulmatthewmedia.com/)
Paul on LinkedIn (https://www.linkedin.com/in/paulmatthewmedia/)
23 Dec 2020
030 Value your work and value your time with Trey Morrow
Trey Morrow is a video producer and broadcaster with a love of animals and good old fashioned storytelling. In this episode, we dig in to why we all need to reflect on the value of our work and our time, how to attract the kind of clients, people and projects you want to work around, and why it pays to look local for a good untold story.
Find more from Trey here:
TreyMorrow.com (http://treymorrow.com/)
LocalTakes.com (http://localtakes.com/)
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