DECODE the digital world with Hoole.co

About DECODE the digital world with Hoole.co

Breaking down marketing, branding, and digital trends for real estate industry professionals. Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today. Visit Hoole.co to learn more.

Publisher

Hoole Marketing

Category

business

Language

en

Explicit

No

First episode

28 Jan 2025

Latest episode

17 May 2026

Latest episodes

20 episodes in the feed.

1. 

   17 May 2026

   Buyers agents: Starting out & standing out

   In this episode of the Decode Podcast, Danielle and I are joined by Brook Rutherford, a successful buyer's agent who has quickly established herself in a highly competitive market. Brook shares her journey from startup to building a recognised and respected buyers' agency brand, becoming a go-to buyers' agent not only for consumers but also for sales agents and other property professionals. From branding and content marketing to lead generation, email marketing, and warm conversations with highly engaged prospects, Brook shares the strategies that helped her accelerate her business growth.

2. 

   31 Mar 2026

   Avoid failure: What real estate startups get wrong

   In this episode of the Decode Podcast, Danielle, Frank, and I break down the common mistakes we see time and time again when people launch their own real estate business. Most real estate startups don’t struggle because of lead generation. They struggle because their foundations weren’t properly established from the start. If you're launching a real estate agency, buyer’s agency or property business, this episode is for you. Rushing to launch will cost you. Many startups hold onto poorly executed brand assets for too long, and by the time they realise, it’s already cost them clients, time and money. Start your business on the right foot.

3. 

   24 Feb 2026

   Busting real estate marketing myths

   In this Decode episode, Danielle and I are joined by Valentina Borbone, a fellow marketing expert with decades of digital experience. Together, we are busting real estate marketing myths. From budget misconceptions and paid advertising myths to the misunderstood role of organic social and the growing panic around AI and search. This conversation separates marketing folklore from reality.

Who has been a guest on DECODE the digital world with Hoole.co

Names identified in recent episode analyses. Showing up to five guests.

• Claudio Encina
• Grant Turner
• Andrew Piper
• Melissa Hickson
• Julie Crockett

Podcast Authority Score: 31 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

61

Social presence

0

YouTube

0

Engagement

0

Contact DECODE the digital world with Hoole.co

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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