by Hoole Marketing
Breaking down marketing, branding, and digital trends for real estate industry professionals. Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today. Visit Hoole.co to learn more.
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Publishing Since
1/28/2025
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May 17, 2026
<p>In this episode of the Decode Podcast, Danielle and I are joined by Brook Rutherford, a successful buyer's agent who has quickly established herself in a highly competitive market.</p><p>Brook shares her journey from startup to building a recognised and respected buyers' agency brand, becoming a go-to buyers' agent not only for consumers but also for sales agents and other property professionals.</p><p>From branding and content marketing to lead generation, email marketing, and warm conversations with highly engaged prospects, Brook shares the strategies that helped her accelerate her business growth.</p>
March 31, 2026
<p>In this episode of the Decode Podcast, Danielle, Frank, and I break down the common mistakes we see time and time again when people launch their own real estate business. </p><p>Most real estate startups don’t struggle because of lead generation. They struggle because their foundations weren’t properly established from the start. If you're launching a real estate agency, buyer’s agency or property business, this episode is for you.</p><p>Rushing to launch will cost you. Many startups hold onto poorly executed brand assets for too long, and by the time they realise, it’s already cost them clients, time and money. Start your business on the right foot. </p>
February 24, 2026
<p>In this Decode episode, Danielle and I are joined by Valentina Borbone, a fellow marketing expert with decades of digital experience. </p><p>Together, we are busting real estate marketing myths. From budget misconceptions and paid advertising myths to the misunderstood role of organic social and the growing panic around AI and search. </p><p>This conversation separates marketing folklore from reality.</p><p><br></p>
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Claudio Encina
Guest
Grant Turner
Guest
Andrew Piper
Guest
Danielle
Guest
Melissa Hickson
Guest
Julie Crockett
Guest
Michael Nitschke
Guest
Navin Shanmugarajan
Guest
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Breaking down marketing, branding, and digital trends for real estate industry professionals.
Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today.
Visit Hoole.co to learn more.
This podcast updates daily.
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Yes, this podcast regularly features guests.
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