Decoded - A Marriott Digital Services Podcast

About Decoded - A Marriott Digital Services Podcast

Discussing the latest in Digital Marketing with a flavor of travel news. Listen to engaging, informal conversations around digital marketing and the latest trends alongside in-depth education and conversations with key digital leaders across the travel and digital marketing industry.

Publisher

Marriott Digital Services

Category

business

Language

en

Explicit

No

First episode

23 Nov 2020

Latest episode

27 Sept 2021

Latest episodes

13 episodes in the feed.

1. 

   27 Sept 2021

   12: Duck Duck Go, Google, Apple launch event, Linkedin Dark Mode and more.....

   Welcome to Episode 12 of Decoded - A Marriott Digital Services Podcast, we discuss the latest and greatest in digital marketing. Join us, along with special guests and leaders across the travel and digital marketing industry for new episodes every second Monday. This week we chat: Incorrect information online and the impact this can have. Google news now showing non-AMP content Apple September launch event review The rise of dark mode and Linkedin introducing the feature TripAdvisor and Audiable Partnership Duck Duck Go review Be sure to leave us a review, it really does help other people find the show. And of course, subscribe, so you never miss an episode. Do you have a question or topic you’d like us to discuss on the show? We’d love to hear from you! Email us at mds@marriott.com and we will be delighted to hear from you. As a reminder, you can learn more about digital marketing and gain travel insights on our website at mdsdecoded.com. See ya next time!

2. 

   13 Sept 2021

   11. We're BACK! News from Google, Twitter, Instagram & HSMAI

   We're back after a small break with Decoded - A Marriott Digital Services Podcast, we discuss the latest and greatest in digital marketing. Join us, along with special guests and leaders across the travel and digital marketing industry for new episodes every second Monday. This week we chat: Google making 4,500 changes / improvements in 2020 (2 Mins, 30 seconds)⁣ Google changing the way they display title tags (7 Mins, 30 Seconds)⁣ Instagram news and change of positioning (11 Mins, 02 Seconds)⁣ Instagram reels (16 Mins, 27 Seconds)⁣ Google link spam update (28 Mins, 06 Seconds)⁣ Twitter fleets (31 Minutes, 37 Seconds)⁣ Twitter spaces (34 Minutes, 43 Seconds) ⁣ HSMAI Marketing Strategy Conference (39 Minutes, 30 Seconds) Thank you for listening. Be sure to leave us a review, it really does help other people find the show. And of course, subscribe, so you never miss an episode. Do you have a question or topic you’d like us to discuss on the show? We’d love to hear from you! Email us at mds@marriott.com and we will be delighted to hear from you. As a reminder, you can learn more about digital marketing and gain travel insights on our website at mdsdecoded.com. See ya next time!

3. 

   29 Apr 2021

   10. Google, Skift, Clubhouse + Pinterest Deep Dive.

   Welcome to episode of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we are chatting all things Pinterest with Ashish Arya (https://www.linkedin.com/in/ashish-arya/) Global Head of Strategy & Marketing, Travel & Tech at Pinterest. We also discuss the latest news in the Digital Marketing space. New Apple Podcast Functionality (1 Minute 30 Seconds) Google Core Web Vitals Update (7 Minutes 14 Seconds) Skift Travel Trends Update (9 Minutes, 13 Seconds) Courtyard by Marriott joins Clubhouse (10 Minutes, 43 Seconds) Interview Introduction (13 Minutes, 46 Seconds) Pinterest Conversation (15 Minutes, 15 Seconds) Wrap Up (35 Minutes, 20 Seconds) Relvent Links: PinterestPredicts.com (https://business.pinterest.com/en-us/content/pinterest-predicts/) Pinterest Travel Personas (https://business.pinterest.com/insights/new-travel-audiences/) skift.com Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com (mailto:MDS@Marriott.com) If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. We will be back for season 2 soon :-) You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com Thanks for listening

4. 

   8 Apr 2021

   9: When will travel recover from the COVID-19 pandemic?

   This week we have a special episode for you! We are meeting with Adam Sacks, President and Founder of Tourism Economics. They are an Oxford Economics company dedicated to understanding the relationship between travel and the economy. For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact. We wanted to meet with Adam to understand the travel recovery cycle, the impact of the vaccine distribution on travel recovery trends and how travel has evolved over the past few months due to the COVID-19 pandemic. You will hear from an expert on the travel recovery cycle, why there is the reason for optimism, how and why travel confidence is at an all time high and which markets are likely to return sooner than others and the reasons for that. Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com (mailto:MDS@Marriott.com) If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks, just after the new year and we will be talking to a social media GIANT! You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com

5. 

   30 Mar 2021

   8: Kayak, Skift, Facebook, Google + Cookie Tracking

   Welcome to episode of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we are chatting news with Justin Abrams (https://www.linkedin.com/in/abramsjustin/) from Brightedge as we discuss the latest news in the Digital Marketing space. We chat: Movie Theaters re-opening with simultaneous in-home streaming (2 minutes, 10 seconds) The rise of Google Zero-Click Searches (7 minutes, 39 seconds) Third-party cookie tracking (15 minutes, 14 seconds) Instagram for kids (19 minutes, 39 seconds) The New Kayak hotel in Maimi (27 minutes, 18 seconds) Skift Recovery Index (30 minutes, 14 seconds) Leaving a photo on Google with no review (35 minutes, 54 seconds) Wrap up (41 minutes, 38 seconds) Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com (mailto:MDS@Marriott.com) If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks. You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com Thanks for listening

6. 

   16 Mar 2021

   7: Google, Twitter, LinkedIn and the best travel start ups

   Episode 7 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week Mike and Chris are joined by Ryan Goltzman from BrightEdge (https://www.brightedge.com/) to chat through the latest in digital marketing news. They cover: Hotel Impossible (2 minutes 45 seconds) Top 25 Travel Start-Ups (8 minutes 5 seconds) Google Core Web Vitals Data Delay (15 minutes 11 seconds) Google Spanish and France Tax Changes (18 minutes 43 seconds) Twitter Subscription (23 minutes 6 seconds) Twitter Communities (29 minutes 2 seconds) LinkedIn Updates (32 minutes 43 seconds) Google FREE Hotel Ads Placements (39 Minutes 26 seconds) Wrap up (44 minutes 32 seconds) Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com (mailto:MDS@Marriott.com) If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks. You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com Thanks for listening

7. 

   1 Mar 2021

   6: READ ALL ABOUT IT! The latest Digital Marketing News

   This week there is a TON of news to cover! Mike and Chris do their best to digest and dissect the latest digital marketing news from around the world. This week we chat: (Time stamps below too!) Good Quality Back Links - A Google Update (55 seconds) Google Shopping Updates (3 Minutes, 45 Seconds) YouTube Launches some New Features (5 Minutes, 0 Seconds) YouTube Shorts Launches in the US (9 Minutes, 10 Seconds) OldSpice Barber Shop (12 Minutes, 45 Seconds) Is Twitter Launching a Subscription Model? (15 Minutes, 10 Seconds) SKIFT Travel Trends for January ( 20 Minutes, 59 Seconds) HSMAI COVID-19 Relief Fund (26 Minutes, 20 Seconds) Links: HSMAI: https://global.hsmai.org/foundation/covid-relief-application/ Email the show @ MDS@marriott.com Find us online @ MDSdecoded.com

8. 

   9 Feb 2021

   5: The Best Super Bowl Adverts, What the heck is Clubhouse + Is SEO Dead?

   Welcome to episode 5 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we chat: Super Bowl Marketing and Adverts as we select our favorite from the big game. Developments in the world of Amazon + Google. Answer the question "what the heck is Clubhouse?" Chat to Tammie Carlisle from Milestone Internet all about digital trends, voice search and why SEO is not dead. Time stamps: 1.10 - The best super bowl adverts from Chris and Mike. 5.46 - What the heck is ClubHouse? 12.24 - Amazon changes. 15.52 - Virtual or In-person events in 2021 and beyond 20.30 - The new Google feature "learn more" 22.26 - New Apple privacy update and impact on marketing 27.10 - Interview with Tammie Carlisle - Milestone Internet. (Voice Search, FAQ pages, Google Web Vitals and Local Search) 60.01 - Wrap up

9. 

   26 Jan 2021

   4: Learning about the Asian Travel Customer, Google, Expedia TravelAds and More

   Welcome to episode 4 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we chat the following subjects: New WhiteSpark Local Search Study (https://whitespark.ca/blog/2020-local-search-ranking-factors-survey-analysis/) (1 Minute, 3 Seconds) Mike's Recommendations on who to follow: Andrew Shotland, Case Meraz, Cindy Krum, Dana DiTomaso, Darren Shawnm David Mihm, Joel Headley, Mary Bowling, Mike Bumenthanl, Mike Ramsey, Phil Rozek, Nyagoslav Zheko Skift Travel Trends for December (https://research.skift.com/report/#:~:text=U.S.%20Travel%20Tracker%20December%202020%3A%20Further%20Slip&text=Travel%20rate%20dipped%20to%2028,to%20travel%20again%20in%202021.) (5 Minutes, 2 Seconds) Google in Australia (https://www.bbc.com/news/technology-55766429)(9 Minutes, 42 Seconds) Consumer Electronics Show (https://www.ces.tech/About-CES.aspx) (12 Minutes, 22 Seconds) New Expedia TravelAds Feature (https://advertising.expedia.com/solutions/sponsored-listings/) (19 Minutes, 48 Seconds) Conversation with Manuel from the Marriott office in Sydney all about local travel trends, marketing in the pandemic and best practice sharing. (23 Minutes, 51 Seconds) Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com (mailto:MDS@Marriott.com) If you liked todays conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks, just after the new year and we will talk through managing digital content, why it is important + how to think like a customer. You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com Thanks for listening

10. 

    12 Jan 2021

    3: Interpreting Big Data in the Digital Space

    We are delighted to share episode 3 of our 10-part podcast series Decoded, a Marriott Digital Services podcast (https://anchor.fm/mdsdecoded). We hope you can take some time to get caught up on all the great digital insights being shared through this podcast series. Topics from the latest episode include: MDS Virtual Camp: Hear about the latest all virtual MDS team event, designed to kick start 2021 in the right way. Are Apple developing a search engine? Apple recently secured a patent to basically create a new search engine, we outline what is happening and how this will affect the digital space in the future. Finding TikTok and Instagram Vides in the Search Results: In a recent change, Google started showing videos in search results from TikTok and Instagram, we talk about where this is useful and why it is happening. 2021 Budgeting and Recommendations: 2021 is shaping up to be an interesting year and the HSMAI published some thoughts from leaders on 2021 budgeting and general recommendations, we cover our POV on these views. Reporting Insights: We are joined by George Enos to chat Reporting, what metrics businesses should be looking at, the approach to building new tools and platforms and best practices around data, reviewing it for success and how to ensure any business is successful when using data. Here is a breakdown of the timings for episode 3: 0.00 - Introduction to Decoded. 0.46 - MDS Virtual Camp. 8.19 - New Apple Search Engine – will it happen? 13.21 - Tik Tok and Instagram Videos in Search Results – is it just noise? 16.19 - 2021 budgeting and adapting to customers' needs. 20.52 - Introduction to George Enos, MDS Reporting Manager. 21.34 - New Year’s Resolutions. 24.38 - What is George’s role at MDS? 25.28 - George’s Career to date. 28.44 - George’s LOVE for SalesForce. 29.30 - Building Reporting Platforms. 31.41 - Big Data – How do businesses get serious in using data for success? 36.24 - What 5 metrics should businesses use to evaluate performance? 40.10 - What data ranges should businesses consider when reviewing data? 43.25 - Reporting Tools and Platforms. 46.59 - Wrap up. We also welcome your digital marketing questions, to email the show, drop a line to mds@marriott.com (mailto:mds@marriott.com) and we will cover on the next podcast.

11. 

    16 Dec 2020

    2: SHOW ME THE MONEY! Paid Media 101.

    Welcome to Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we are chatting paid media, starting at the ground level, what is paid media, how do you measure success, where do you spend your money and what do you need to do to ensure campaigns are successful. We also talk the latest in Digital news, covering some enhancements to a Google tool, Twitter bringing back the blue tick, Instagram live, the ability to get on an aeroplane to nowhere (yes, you can actually do that) and much much more. You can learn more about Marriott Digital Services at: www.mdsdecoded.com You can also learn more about the things mentioned in this episode at: HSMAI: https://americas.hsmai.org/ American Association National Advertisers: https://www.ana.net/ Linkedin Learning: https://www.linkedin.com/learning/ Google Garage Courses: https://learndigital.withgoogle.com/digitalgarage Japan First Air: https://www.thenationalnews.com/lifestyle/travel/flight-to-nowhere-japan-airline-introduces-vr-trips-without-ever-leaving-the-ground-1.704963 You can email us at mds@marriott.com Thanks for listening!

12. 

    1 Dec 2020

    1 (Pilot): TOP 5 Search Engine Optimization tactics to aid your strategy.

    Welcome to Episode 1 of Decoded by Marriott Digital Services. The first in a brand new 10-part podcast series providing you—the audience—with unique, engaging, informal conversations around digital and the latest trends alongside in-depth education on certain digital marketing subjects. This week we talk Search Engine Optimization and the 5 top things you can focus on today to support your SEO strategy with Josh Vogel, MDS SEO Operations Manager. We also cover: The latest digital marketing news, including how Google is changing how they rank websites. Discussion on some new features in Google My Business Listings Update on new features available in Instagram and Twitter You can learn more about Marriott Digital Services here: https://www.mdsdecoded.com/ You can learn more about Josh here: https://www.linkedin.com/in/joshua-vogel-774bba93/ You can email the show and ask a question at mds@marriott.com

13. 

    23 Nov 2020

    Preview: DECODED - A Brand New Podcast by Marriott Digital Services

    Welcome to DECODED a BRAND-NEW PODCAST BY Marriott Digital Services. In this first season of Decoded, Chris and Mike will be joined by digital leaders across all specialisms, who will share their perspectives on hotel-level digital marketing. This is a 10-part series, with the goal of providing you—the audience—with unique, engaging, informal conversations around digital and the latest trends alongside in-depth education on certain digital marketing subjects. We will aim to cover much of what’s going on in the hotel digital marketing space today, including: · The power of compelling photography and video. · Where to buy online ads that produce the best ROI. · How to fully understand the complex online search landscape. We will release a new episode every couple of weeks and you can find us on any good podcast app. Episode 1 will be launched very soon, subscribe now to be notified when it goes live. We hope you’ll join us on this journey, you can connect with us over on Twitter too at @Mds_decoded or email the show at mds@marriott.com (mailto:mds@marriott.com)

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Apple Podcasts (US)

4.5 / 5

4 ratings

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