Leap to Scale is for technology curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro show how to turn firm expertise into repeatable, sellable technology products: SaaS, packaged workflows, and AI-powered tools clients can buy again and again. With AI, more of your know-how can be captured, standardized, and protected as IP instead of being rebuilt in every engagement.
We focus on practical decisions: what to productize, how to price it, when to build vs. buy, and how to use AI responsibly without risking delivery quality or margin. Clear steps, real tradeoffs, usable examples.
Why Aaron White Bought an Agency Before Building the Product
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Aaron White, CEO and co-founder of Outbound.com, to discuss the unconventional path he took from running an agency to building an AI-powered advertising platform. Aaron shares why he acquired a professional services agency before building the software, how his team identified the highest-value automation opportunities, and what it really takes to turn services into scalable systems. The conversation dives into AI...
15 Jun 2026
How AI Agents are Automating Business Growth
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Doug Smith, Director of AI Operations at Element 451, to explore how AI is transforming the way service businesses operate, automate, and scale. The conversation covers everything from hidden operational data and AI-driven workflows to rapid prototyping with tools like OpenClaw and AI agents. Doug shares practical advice for identifying automation opportunities, avoiding “AI slop,” and using data exhaust to uncov...
19 May 2026
Dr. John Licato on the Trust Problem in AI
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Dr. John Licato, CEO of SquarePak and Associate Professor at the University of South Florida, to explore one of AI’s biggest unsolved challenges: trust. They discuss why hallucination-resistant AI matters in high-stakes environments like contracts and legal reasoning, how adversarial systems can improve AI decision-making, and why “I don’t know” may be one of the hardest capabilities for AI to develop. The conver...
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