A podcast where we explore the forces that shape our interconnected digital world. Here we discuss industry trends, insights, and tactics utilized by the entrepreneurs and marketers disrupting the world, and helping change it for the better. Contact us: www.openinfluence.com
In a that is world more interconnected than ever, it is crucial for marketers to build a global mindset. In this episode, Marco Marranini, COO of Europe, joins CEO Eric Dahan to discuss the key considerations when building a truly international influencer marketing campaign.
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28 Sept 2021
How to Plan your Influencer Marketing Campaign this Holiday Season
Now is the time to begin preparing your marketing strategy for the holiday season. Account Director, Diana Perlov, joins CEO Eric Dahan to share tips for running an effective influencer holiday campaign.
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31 Aug 2021
The Creator Economy and the Rise of Content Monetization with Leanne Perice
The creator economy has seen a record of $1.3B in funding in just 2021 alone, with the highest revenue source for creators being brand deals. In this episode, Leanne Perice, Founder of Made By All, an LA-based talent management company speaks to CEO Eric Dahan about the opportunities in the booming creator economy.
28 Jul 2021
Live Commerce: The New Era of Online Shopping
Are we entering a new era of social commerce? Deanna Baisden, Creative Strategist, joins CEO Eric Dahan to discuss how livestreaming is transforming the shopping experience.
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30 Jun 2021
The Epic Rise of TikTok
Why is TikTok so popular? Is TikTok rewriting the rules of advertising? Director of Account Management, Maggie Reznikoff, joins CEO Eric Dahan to discuss the meteoric rise of TikTok and what marketers should know about the Chinese-owned short-video app.
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Contact us: www.openinfluence.com (http://www.openinfluence.com/)
Get social:
Instagram: https://www.instagram.com/openinfluence (https://www.instagram.com/openinfluence)
LinkedIn: https://www.linkedin.com/company/openinfluence (https://www.linkedin.com/company/openinfluence)
1 Jun 2021
The Evolution of Influencer Marketing with Mark Schaefer
Mark Schaefer (@markwschaefer) joins Eric Dahan to talk about the evolution and future of the influencer marketing industry. Contact us: www.openinfluence.com (http://www.openinfluence.com/)
Get social:
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1 Apr 2021
Conversations with Gen Z: What Marketers Need to Know
Gen Z makes up the latest wave of young professionals entering the workforce. As this generation accumulates more spending power, marketers must spend time understanding these digital natives. CEO Eric Dahan had open conversations with two members of this generation, Zach Honer (Junior Creative, Open Influence) and Sarah Katsiyiannis (Content Marketing Intern, Open Influence), to better understand their interests, core values, and expectations when it comes to engaging with brands.
Don't forget to subscribe to be the first to listen to our next episodes!
Contact us: www.openinfluence.com (http://www.openinfluence.com/)
Get social: Instagram: https://www.instagram.com/openinfluence (https://www.instagram.com/openinfluence) LinkedIn: https://www.linkedin.com/company/openinfluence (https://www.linkedin.com/company/openinfluence)
25 Feb 2021
Clubhouse and the Rise of Audio Content
In this episode, Eric Dahan talks about Clubhouse: the hottest social media app in the market right now. Join him and other great thought leaders as they discuss the rise of audio content and the emerging opportunities on the platform. Featured guests: David Bloom (Journalist, Strategist and CEO of Founder/CEO, Words & Deeds Media), Sierra Moore (Creative Director, Open Influence). Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com (http://www.openinfluence.com/)
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31 Jan 2021
How Will Apple’s iOS 14 Update Impact Advertisers
Welcome to Decoding Influence! In our first episode Eric Dahan, CEO of Open Influence, discusses how Apple’s privacy updates will transform ad targeting and measurement. Featured guests: Sofie Guariglia (Senior aid social manager at Open Influence) and Jack Paxton (Founder of Top Growth Marketing). Don't forget to subscribe and tune in for the next episode!
Contact us: www.openinfluence.com (http://www.openinfluence.com/)
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