Decoding Oblivion

About Decoding Oblivion

On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening. This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

Eva Nevraj

Category

business · technology

Language

en

Explicit

No

First episode

5 Mar 2026

Latest episode

24 Sept 2026

Latest episodes

14 episodes in the feed.

1. 

   24 Sept 2026

   Banks Are Changing

   Banks and crypto spent years operating in completely different worlds. That wall is starting to disappear. In this episode of Decoding Oblivion, Eva sits down with Peter Bidewell (Head of Product, Rayls) to explore what happens when traditional finance finally moves on-chain — and why the biggest blockchain transformation may be one most people never even notice. They unpack the infrastructure behind faster cross-border payments, stablecoins and tokenized money, the rise of real-world assets on-chain, and why privacy remains critical for institutional adoption. Peter also explains how Rails is helping financial institutions bridge traditional systems with blockchain infrastructure, where AI fits into the next generation of financial products, and why the combination of AI and blockchain could unlock entirely new ways of moving and managing money. The future of banking may look surprisingly familiar on the surface. Underneath, almost everything could change. #Blockchain #Crypto #Banking #Stablecoins #Tokenization #DeFi #FutureOfFinance #DecodingOblivion Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   20 Aug 2026

   Stop Buying AI Tools

   Most companies are approaching AI the wrong way. They’re adding more tools, more prompts, and more workflows — but the teams actually pulling ahead are doing something very different. In this Frontier Watch, we break down the overlooked shift that could determine which companies truly benefit from AI — and which simply create more chaos, faster. The real advantage isn’t the AI tool everyone can access. It’s what you build around it. #AI #ArtificialIntelligence #AITools #AIStrategy #FutureOfWork #FrontierWatch Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   14 Aug 2026

   $50B In a Month

   In this episode of Decoding Oblivion, we sit down with Ian McAfee, co-founder and CEO of Shift Markets, to explore one of the fastest-growing opportunities in finance: prediction markets. Prediction markets have moved rapidly from a niche category to a multi-billion-dollar industry. With major players like Robinhood and Coinbase entering the space and monthly industry volume reaching $50 billion, the question is no longer whether prediction markets are gaining traction — but how big they can become. Ian takes us behind the infrastructure powering this growth and explains what it actually takes to launch a prediction market product, why existing brokers and exchanges are paying attention, and where opportunities still exist for founders entering the space. 💡What we cover: • Why the 2024 election became a turning point for prediction markets • What’s behind the rapid growth of the industry • The infrastructure needed to build a prediction market platform • How Shift Markets connects technology and liquidity • Why major financial platforms are entering the category • How AI is making it easier and faster to launch new products • Where opportunities still exist for founders and builders • Where the next 10 million users could come from • Why prediction markets could reach $100B in monthly volume • Whether prediction markets could surpass sportsbooks • The Shift Markets grant program for founders If you’re building in fintech, crypto, trading, or simply want to understand where prediction markets are heading next, this episode is for you. Learn more about Shift Markets and its grant program through the links below 👇 https://www.shiftmarkets.com/grant-program Subscribe to Decoding Oblivion for more conversations with the people building what comes next. #PredictionMarkets #ShiftMarkets #Fintech #Crypto #Trading #FutureOfFinance #AI #DecodingOblivion Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

4. 

   4 Aug 2026

   Build Trust. The Branding Secret Behind WalletConnect

   Building a great product is no longer enough. In today’s crowded market, the brands that stand out are the ones that tell compelling stories, build trust, and create a genuine connection with their audience. In this episode of Decoding Oblivion, Eva sits down with Dayana Alexandrova, Head of Social Media at WalletConnect, to discuss how one of crypto’s most widely used infrastructure companies is building a recognizable brand while remaining largely invisible to end users. They also dive into AI’s impact on marketing, the importance of personal branding, partnership marketing, multi-channel growth strategies, and what every marketer should be doing to stay relevant in the age of AI. In this episode: Why every infrastructure company still needs a strong brand The power of narrative in technology marketing How WalletConnect approaches X vs LinkedIn Why partnership marketing is so underrated AI tools Diana actually uses every day Which AI tools are overhyped Will AI replace marketers? How to build a personal brand without competing with your employer The 2:1 content rule for growing your personal brand What’s next for WalletConnect 💡 Produced with the support of WellDone. WellDone helps e-commerce companies modernize and optimize their engineering with AI-powered software development. Learn more: https://welldone.tech (https://welldone.tech) 🔔 Follow Decoding Oblivion for conversations with founders, marketers, AI builders, and Web3 leaders exploring the technologies shaping the future. #AI #Marketing #Branding #PersonalBrand #Web3 #Crypto #WalletConnect #GrowthMarketing #Podcast #DecodingOblivion To connect: podcast_admin@aanet.work (mailto:podcast_admin@aanet.work) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

5. 

   28 Jul 2026

   AI Before It's safe? The Race Nobody Controls

   AGI, AI safety, AI governance, frontier models, marketing, trust - the people building the world’s most advanced AI models are warning that we’re moving faster than anyone truly understands. In this week’s Frontier Watch, Eva breaks down one of the most important AI discussions happening right now: why AGI is being compared to electricity and fire, why AI labs are calling for new safety standards, and what this means for businesses already adopting AI today. What’s covered: • Why AGI may arrive sooner than most people expect • Why AI researchers are asking for stronger guardrails • The race between AI labs and governments • The hidden risks of moving too fast with AI • What every marketing team should learn from AI safety • Why governance is becoming a competitive advantage Produced with the support of WellDone and MAADS. https://welldone.tech/ (https://welldone.tech/) https://maads.com/ #AI #AGI #AISafety #ArtificialIntelligence #Marketing #DecodingOblivion Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

6. 

   13 Jul 2026

   The Pivot Worked

   Web3 growth, product-market fit, AI, crypto startups, product-led growth - why do some crypto products take off while others never find users? In this episode of Decoding Oblivion, Eva sits down with Dylan Breugne co-founder of Otomato, to discuss how listening to users completely changed their product, why they threw away eight months of work to find product-market fit, and how AI is changing the way crypto products are built and shipped. Automator started as a “Zapier for Web3.” Today, it’s one of the fastest-growing on-chain portfolio monitoring tools, helping users track positions across multiple chains, receive AI-powered alerts, and monitor their portfolios in real time. What’s covered: • Why every founder should let go of their first idea • How Automator found product-market fit through user feedback • Why product-led growth beats chasing growth hacks • Building a viral Telegram product before a mobile app • How AI transformed the team’s workflow and development speed • On-chain portfolio monitoring and AI-powered notifications • The future of advertising in Web3 🎙️ Featuring: Dylan Breugne, co-founder of Otomato Produced with the support of WellDone and MAADS. #Web3 #Crypto #AI #ProductMarketFit #StartupGrowth #DecodingOblivion Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

7. 

   8 Jun 2026

   Can AI Build Your Startup?

   AI, vibe coding, startup building, product management, AI founders - software has never been easier to build. The hard part now? Getting people to care. In this episode of Decoding Oblivion, Eva sits down with Addy De La Cruz (AI Product Strategist at Google, Founder of Clara) to discuss why coding is no longer the biggest bottleneck, how AI is changing startup creation, and why understanding users matters more than ever. What’s covered: • What vibe coding actually means • Why domain experts may outperform developers • Why most AI apps will fail despite being easy to build • Why distribution is becoming more important than development • What AI Tools Do People Overrate? 🎙️ Featuring: Addy De La Cruz Product Marketing @ Google Founder, Vibe Connect Produced with the support of WellDone and MAADS. https://welldone.tech/ (https://welldone.tech/) https://maads.com/ #AI #VibeCoding #Startups #ProductManagement #NoCode #Google #Claude Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

8. 

   25 May 2026

   Сan AI replace marketers?

   AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside. AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger? In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now. What’s covered: Why AI agents are already buying ads autonomously Whether AI will replace media buyers Why Google and Meta may become even stronger because of AI How AI changes programmatic advertising and DSPs The role of AI in campaign optimization and targeting Why on-chain data is becoming valuable for advertising The future of AI-driven advertising infrastructure Why ChatGPT could become a new advertising platform Featuring: Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at Nexus Produced with the support of WellDone and MAADS. https://welldone.tech/ (https://welldone.tech/) https://maads.com/ (https://maads.com/) #AIAdvertising #AdTech #AIAgents Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

9. 

   12 May 2026

   SEO Is Dead?

   ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it. If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality. In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era. What’s covered: — GEO vs SEO: what’s actually different and why it matters — How ChatGPT and AI assistants choose which brands to mention — Why AI visibility is becoming a make-or-break for B2B — How buyer decisions are shifting from Google to AI assistants — What “AI as the new decision engine” looks like in practice — How Geonimo helps companies track and improve AI visibility 🎙️ Featuring: Pierre-Louis Jérôme - Co-Founder, Geonimo Loïs Guilhou - Head of Sales, Geonimo Produced with WellDone (welldone.tech) and MAADS (maads.com). #AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo Timecodes 00:00 - The day Google stopped being the homepage 01:27 - GEO in one sentence 02:52 - "On Google you compete for clicks. On AI you compete to be chosen" 04:07 - SEO vs AEO vs GEO without the buzzwords 05:19 - The 3 signals that decide which brand AI picks 06:17 - Why most CMOs are 18 months behind 08:24 - The gap that made GEO inevitable 10:23 - Crypto and e-commerce got there first 11:52 - The 3 layers of AI visibility 13:37 - Faster than the internet itself 14:19 - Inside Geonimo: how the audit works 15:51 - The AI Suitability Score 16:24 - Traffic is dead. Mentions are the new metric 18:15 - The multi-market problem nobody talks about 20:33 - The mistake every brand makes in their first AI audit 22:40 - Who gets results in 7 days vs 7 months 24:40 - Writing for AI is nothing like writing for Google 27:56 - The 70/30 rule for SEO and GEO budgets 29:42 - Why AI search isn't winner-takes-all 31:03 - How small brands beat giants on ChatGPT 33:01 - Brands that started ranking in AI within days 34:10 - Industries already locked. Industries still wide open 35:58 - The 3 things to fix this week to show up in ChatGPT 37:15 - The biggest GEO mistake brands repeat 38:09 - Why GEO is a moving target 39:20 - What stops working in 6 months 40:26 - Where Geonimo is heading next 41:40 - The product roadmap nobody else is building 42:52 - From insights to automation 43:45 - GEO for marketplaces and recommendation engines 44:37 - AI agents talking directly to Geonimo 45:35 - How to try Geonimo and book a demo 46:10 - One thing to do tomorrow morning 46:34 - The 6-month forecast 47:09 - Outro Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

10. 

    24 Apr 2026

    AI is already trading and earning. Are humans obsolete?

    In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own. What happens when agents don't just execute tasks — but earn, reinvest, and operate independently? Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic economy” works, why AI needs its own financial infrastructure, and what it means for builders, investors, and everyone else. We talk about: — how AI agents can make money (without human involvement) — why giving agents financial access changes everything — the concept of self-funding AI systems — building infrastructure for autonomous agents — and how you can start experimenting with this today This isn't theory anymore — it's already happening. #AI #ArtificialIntelligence #AIAgents #AItools #MakeMoneyOnline #PassiveIncome #EarnMoneyOnline #OnlineIncome #Automation #AIautomation #FutureOfWork #DigitalEconomy #TechTrends #Innovation #StartupLife Timecodes 00:00 AI agents already making millions 🤯 01:07 Intro: AI + crypto = new economy 02:17 The problem: why AI agents need money 03:27 Built in a weekend → $55M volume 04:23 How it works: AI launching tokens & earning 06:48 AI agents trading & making money 12:06 What is the “agentic economy”? 14:15 Self-funding AI agents (big idea) 18:24 How it scaled to 1,700+ agents 35:18 How to start using AI agents today Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

11. 

    10 Apr 2026

    The Future of Communication: Email, Crypto & AI with Gerald from EtherMail

    What happens when email meets Web3 and AI and why should you care? In this episode of Decoding Oblivion, we explore how one of the oldest communication tools is being reinvented through blockchain, artificial intelligence, and new user-centric models. Our guest, Gerald, founder of Ethermail, breaks down: — why email hasn’t fundamentally changed in decades — how connecting email with crypto wallets reshapes communication — what Web3 email actually is (and how it differs from Gmail) — how users can control who reaches them, and even get rewarded for their attention — why spam might become obsolete — the role AI agents will play in future communication systems — and why data privacy is becoming more critical than ever We also dive into the current state of the Web3 industry, the challenges of adoption, and what businesses, marketers, and builders should be focusing on right now. This episode is for anyone looking to understand where digital communication is heading and what’s already working today. 🎧 Tune in to discover what’s next. Timecodes: 00:00 Introduction 01:03 Gerald’s Background & The Origin of EtherMail 03:09 Why Email Hasn’t Changed Since the 90s 05:17 Wallet-Based Email: Ownership, Identity & Encryption 08:50 Asset-Based Targeting: Emailing Wallet Holders 10:15 Getting Paid for Attention: The Rewards Model 11:38 Early Growth, Adoption & The Bot Problem 13:35 MoldMail: Email Infrastructure for AI Agents 17:45 Web3 Advertising Today & Why Email Still Works 21:46 EtherMail x Telegram Integration Explained 25:44 How Campaign Targeting Works (Active Wallets) 29:08 Who Uses EtherMail Today vs. Early Days 31:29 AI Agents & The Future of Email Communication 36:32 Biggest Challenges to Adoption 41:13 Can AI Give Power Back to Users? 43:37 Email’s Core Problems: Spam, Privacy & Fragmentation 46:14 AI Tools & Workflows Gerald Recommends 49:44 Advice for Startups & Marketers in 2026 56:22 Where to Find Gerald 57:47 Final Thoughts: Building Through the AI Era Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

12. 

    28 Mar 2026

    Media Collapse: Algorithms, AI Agents and the Future of Credibility

    Media isn’t dying. It’s being rebuilt in real time. In this episode of Decoding Oblivion, I sit down with Fred Lai, a strategic communications expert with a background in journalism, digital media, and blockchain. The conversation breaks down what’s actually happening to modern media, from collapsing ad models to fragmented attention and platform-controlled distribution. We cover shifting credibility, why traditional outlets still matter (sometimes), and how trust is becoming more complex. From niche publications to finfluencers, the rules of media are changing fast. Where does AI truly add value in newsrooms? And why is most content becoming commoditized, with only a small percentage driven by real originality? This is a look at the evolution of media, what’s breaking, what’s adapting, and what comes next. Timestamps: 00:00 Intro & Fred's background 03:17 The old media model and what credibility meant 08:44 The biggest structural shift: fragmentation and ad revenue collapse 13:06 Is traditional media declining or evolving? 17:14 Who owns attention now — platforms vs. publications 21:44 AI in newsrooms and the commodification of content 26:04 What good PR looks like in 2026 and the rise of agent-to-agent comms 29:24 Is press coverage still valuable for startups? 34:11 How crypto already changed the trust model 39:06 Will journalists survive AI? Tools, agents, and final thoughts 46:22 Fred's closing message and host outro Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

13. 

    5 Mar 2026

    Episode 1: Selling After Automation With Rodi Patlis

    In the first episode of Decoding Oblivion, I sit down with Rodi Patlis, co-founder of LeadGet, a B2B outbound growth agency ranked in the top 10% of Smartlead users worldwide by replies and deals created. We talk about how outreach has evolved, what automation actually changes, and why the old rules around “cold vs warm” don’t really apply anymore. We unpack where AI genuinely adds value in the sales process and where it still falls short. We discuss personalization, scale, deliverability, and why most teams are still making the same mistakes even with better tools. This episode is about what’s actually working behind the scenes in modern B2B growth. No hype, no exaggerated claims. Just practical insight from someone building and testing these systems every day. Timestamps: 00:00 Intro + Meet Rodi 03:10 How Outreach Changed in the Last 3 Years 04:47 Is Cold Outreach Still Working? 07:29 LinkedIn, Automation & Personalization Reality 11:39 The 3 Pillars: ICP, Offer, Channel 19:49 Where AI Actually Adds Value 29:37 Real Outreach Workflow (LinkedIn vs Email) 33:46 Metrics That Matter + Benchmarks 39:04 Tools: Smartlead, Apollo & CRM Stack 46:05 The Future of Outreach & Automation Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

14. 

    5 Mar 2026

    Decoding Oblivion | Podcast Trailer

    On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening.This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

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Spotify

5.0 / 5

2 ratings