Rebroadcast of Moments of Truth: CX Mini Masterclass – E46
This CX Mini Masterclass explains customer "Moments of Truth". Show host and customer experience expert, Julia Ahlfeldt, shares where the concept came from, and how you can use your understanding of Moments of Truth to improve customer journeys and foster loyalty. These moments can make or break a customer journey, so if you’ve heard this term used as a buzzword, but want to learn how to translate jargon into business results, then this episode is for you.
Enjoy the best of the archive
The podcast is currently on hiatus and will be back with new content later this year. In the meantime, I've curated a highlight reel of my favorite past shows to share with listeners.
Want to keep learning about CX?
If you’d like to checkout more of these CX Mini Masterclasses or listen to my longer format CX expert interviews, check out the full listing of episodes (http://www.julia-ahlfeldt.com/podcast-episodes/) for this CX podcast.
Decoding the Customer is a series of customer experience podcasts created and produced by Julia Ahlfeldt, CCXP. Julia is a customer experience strategist, speaker and business advisor. She is a Certified Customer Experience Professional and one of the top experts in customer experience management. To find out more about how Julia can help your business achieve its CX goals, check out her customer experience advisory consulting services (http://www.julia-ahlfeldt.com/about/) (including VOC research and customer insight) or get in touch via email (mailto:julia@Julia-ahlfeldt.com).
20 Aug 2020
Rebroadcast of Measuring customer experience through leading and lagging indicators: CX Mini Masterclass – E32
This CX Mini Masterclass explains the role of leading and lagging indicators in measuring customer experience. Show host and customer experience expert, Julia Ahlfeldt, shares examples for how you can build a balanced view of customer experience with the right mix of CX metrics and measures. If you are wondering how to move beyond a one-metric view of CX, this episode is for you.
Enjoy the best of the archive
The podcast is currently on hiatus and will be back with new content later this year. In the meantime, I've curated a highlight reel of my favorite past shows to share with listeners.
Want to keep learning about CX?
If you’d like to checkout more of these CX Mini Masterclasses or listen to my longer format CX expert interviews, check out the full listing of episodes (http://www.julia-ahlfeldt.com/podcast-episodes/) for this CX podcast.
And if you are looking to super-charge your CX skills and continue learning, be sure to check out CX University (https://cxuniversity.com/). They have a great array of CXPA accredited training resources available on a flexible monthly subscription plan. Use the code PODCAST10 to get 10% off your first month’s subscription and support this podcast.
Decoding the Customer is a series of customer experience podcasts created and produced by Julia Ahlfeldt, CCXP. Julia is a customer experience strategist, speaker and business advisor. She is a Certified Customer Experience Professional and one of the top experts in customer experience management. To find out more about how Julia can help your business achieve its CX goals, check out her customer experience advisory consulting services (http://www.julia-ahlfeldt.com/about/) (including CX measurement, insights, leadership alignment and CX change implementation) or get in touch via email (mailto:julia@Julia-ahlfeldt.com).
6 Aug 2020
Rebroadcast of Calculating Customer Lifetime Value: CX Mini Masterclass – E22
This CX Mini Masterclass covers the concept of Customer Lifetime Value (CLV), how to calculate this, and why it’s an important metric for the CX profession. Show host and customer experience expert, Julia Ahlfeldt, will help you understand how to leverage CLV to demonstrate the ROI of customer experience and foster buy-in for customer-centric strategy.
Enjoy the best of the archive
The podcast is currently on hiatus and will be back with new content later this year. In the meantime, I've curated a highlight reel of my favorite past shows to share with listeners.
Want to keep learning about CX?
If you’d like to checkout more of these CX Mini Masterclasses or listen to my longer format CX expert interviews, check out the full listing of episodes (http://www.julia-ahlfeldt.com/podcast-episodes/) for this CX podcast.
Decoding the Customer is a series of customer experience podcasts created and produced by Julia Ahlfeldt, CCXP. Julia is a customer experience strategist, speaker and business advisor. She is a Certified Customer Experience Professional and one of the top experts in customer experience management. To find out more about how Julia can help your business achieve its CX goals, check out her customer experience advisory consulting services (http://www.julia-ahlfeldt.com/about/) (including CX strategy, leadership alignment and CX business case assessments) or get in touch via email (mailto:julia@Julia-ahlfeldt.com).
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