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Deeep Dive

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by Ivan Mathews

83 episodes
Updated Daily
Accepts GuestsHas Sponsors
39

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality78
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Engagement0
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Podcast Overview

The Deeep Dive your go-to podcast for everything digital marketing. Whether you're a marketer, entrepreneur, freelancer, or business owner, this show brings you the latest insights, strategies, and trends from the fast-paced world of online marketing. Each episode dives deep into core topics like SEO (Search Engine Optimization), website performance and UX, pay-per-click advertising (PPC), social media strategy, AI-powered marketing tools, and emerging digital trends. Topics covered SEO, website, PPC, Social Media, AI, Digital Marketing Trends

Language

🇺🇲

Publishing Since

12/25/2024

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39

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality78
Social0
YouTube0
Engagement0
Learn more
7
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2
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10
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excellent
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Every 7 days
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good
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3.0/5

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Recent Episodes

Episode thumbnail for AEO vs SEO: The Future of AI Search, ChatGPT & Zero-Click Marketing

July 20, 2026

AEO vs SEO: The Future of AI Search, ChatGPT & Zero-Click Marketing

<p></p><p>Search is evolving faster than ever.</p><p>Traditional SEO is no longer enough in an AI-first world where ChatGPT, Google AI Overviews, Gemini and Perplexity generate answers before users ever visit a website.</p><p>In this episode, we explore how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are transforming digital marketing.</p><p>Learn why AI prefers entities over keywords, how Retrieval-Augmented Generation (RAG) works, why schema markup and semantic clarity matter, and how digital PR, reviews and third-party authority influence AI recommendations.</p><p>We also discuss zero-click search, citation decay, Share of Model, AI visibility metrics and practical strategies businesses can implement today to become trusted AI sources.</p><p>Whether you&#39;re an SEO professional, marketer, entrepreneur or enterprise leader, this episode will help you prepare for the next generation of search.</p><p><br></p><p>#AEO #GEO #AISEO #ChatGPT #Perplexity #GoogleAI #SEO #DigitalMarketing #ContentMarketing #GenerativeAI #LLM #AIVisibility #MarketingPodcast</p><p></p>

Episode thumbnail for How to Win SEO Budget in the AI Search Era: Speak the CFO’s Language

July 13, 2026

How to Win SEO Budget in the AI Search Era: Speak the CFO’s Language

<p>Your CFO does not care that you gained 50 keyword rankings or increased organic traffic by 20% if you cannot explain the impact on pipeline, customer acquisition cost, margins, and financial risk.</p><p>In this episode of The Deep Dive, we explore why traditional SEO reporting is failing in the boardroom and how marketing leaders must rethink the way they justify search investment in the age of AI Overviews and large language models.</p><p>We break down three critical risks every SEO and marketing leader should understand:</p><p>Competitive displacement risk: What happens when budget cuts allow competitors to capture the organic visibility you spent years building?</p><p>AI visibility risk: What is the financial impact when your brand disappears from AI-generated answers, recommendations, and LLM citations?</p><p>The CAC blowout mechanism: How can declining organic visibility force greater paid search dependency and increase customer acquisition costs?</p><p>You will also learn how to respond to the questions CFOs are most likely to ask, including:</p><p>What happens if we cut the SEO budget by 30%?</p><p>How do we know these conversions would not have happened anyway?</p><p>What is the payback period for SEO investment?</p><p>The future of SEO leadership is not just about generating traffic. It is about quantifying risk, protecting digital authority, reducing paid media dependency, and connecting search visibility directly to business economics.</p><p>If you want to secure SEO investment in the AI search era, stop speaking only about rankings.</p><p>Start speaking the language of risk, CAC, P&amp;L, and capital efficiency.</p><p>#SEO #AISearch #GenerativeEngineOptimization #AISEO #DigitalMarketing #MarketingStrategy #CustomerAcquisition #LLMOptimization #AIVisibility #EnterpriseSEO</p><p></p>

Episode thumbnail for SEO is Dead? The Rise of GEO, AI Search & Agentic Commerce

July 6, 2026

SEO is Dead? The Rise of GEO, AI Search & Agentic Commerce

<p></p><p>Traditional SEO isn&#39;t disappearing. It&#39;s evolving.</p><p>In this episode of <strong>The Deeep Dive</strong>, we explain why AI-powered search is transforming digital marketing and how <strong>Generative Engine Optimization (GEO)</strong> helps brands remain visible across ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity.</p><p>Discover why zero-click search is accelerating, how AI evaluates trust, why factual content beats keyword stuffing, and how entity authority is becoming one of the strongest competitive advantages for brands.</p><p>We also explore the Princeton GEO research, structured content, schema markup, AI citations, original data strategies, unified entity optimization and why the future belongs to businesses prepared for Agentic Commerce.</p><p>If your business relies on organic visibility, this episode is essential listening.</p><p><strong>#AISEO #GenerativeEngineOptimization #GEO #ChatGPT #GoogleAI #Gemini #ClaudeAI #PerplexityAI #DigitalMarketing #SEO #LLMSEO #AgenticCommerce #FutureOfSearch</strong></p><p></p><p><br></p>

83 total episodes available

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Frequently asked questions

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What is Deeep Dive?

The Deeep Dive your go-to podcast for everything digital marketing. Whether you're a marketer, entrepreneur, freelancer, or business owner, this show brings you the latest insights, strategies, and trends from the fast-paced world of online marketing.

Each episode dives deep into core topics like SEO (Search Engine Optimization), website performance and UX, pay-per-click advertising (PPC), social media strategy, AI-powered marketing tools, and emerging digital trends.

Topics covered SEO, website, PPC, Social Media, AI, Digital Marketing Trends

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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