DEEP CUTS LIVE is a series featuring candid conversations and interviews with entrepreneurs and innovators.

Deep Cuts Live
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Podcast Overview
DEEP CUTS LIVE is a series featuring candid conversations and interviews with entrepreneurs and innovators.
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🇺🇲
Publishing Since
3/10/2021
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Recent Episodes

July 17, 2026
Inside AVO Cigars: Garrison Davis on the Brand's Biggest Evolution in Years
Season 6 of Deep Cuts Live continues with episode 170, featuring special guest Garrison Davis, Brand Ambassador for AVO Cigars. This is a conversation about legacy, innovation, and one of the most significant moments in the brand's nearly 40-year history. Host Antoine Reid sits down with Garrison to discuss his unlikely path from banking and finance into the premium cigar industry, what it means to represent one of the world's most respected cigar companies, and how AVO is introducing a new generation of smokers to its music-inspired heritage. In this episode, Garrison discusses: * His journey from finance to becoming an AVO Brand Ambassador * The remarkable story of Avo Uvezian and the origins of AVO Cigars * Why music has always been at the heart of the AVO brand * How Davidoff has evolved AVO while honoring its founder's legacy * The launch of the new AVO Expresivo * Why AVO produced its first-ever Honduran-made core line cigar * Pairing premium cigars with cocktails and creating memorable experiences * What younger cigar smokers are looking for today * Retail merchandising strategies that help premium cigars stand out * The future direction of AVO Cigars The conversation also explores how premium cigar brands must balance tradition with innovation, why storytelling matters more than ever, and what it takes to introduce a legacy brand to a new generation of consumers. Whether you're an AVO fan, a Davidoff enthusiast, retailer, or simply interested in the business behind premium cigars, Episode 170 offers a behind-the-scenes look at one of the industry's most respected brands—and where it's headed next. ============================================= Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. ============================================= Website: deepcutslive.com YouTube: youtube.com/deepcutslive Instagram: instagram.com/deep_cuts_live

July 17, 2026
Inside Villiger Cigars: René Castañeda on Trends, Tobacco & Building a 130-Year Legacy
Episode 169 of Deep Cuts Live features a conversation with René Castañeda, President of Villiger Cigars North America, for an in-depth look at one of the oldest names in premium tobacco—and the strategy behind its growing presence in the U.S. market. Host Antoine Reid sits down with René to discuss Villiger's 130-plus-year history, the company's transition from a machine-made cigar powerhouse to a respected premium cigar manufacturer, and how opening its own factory in Nicaragua has helped shape a new identity for the brand. In this episode, René discusses: • The history and evolution of Villiger Cigars • Why the company invested in its own Nicaragua factory • Current premium cigar trends and changing consumer preferences • The growing importance of packaging and shelf appeal • The stories behind the Villiger 1888 San Andrés and La Capitana • Why flavor and balance are replacing nicotine strength as a priority • How tariffs affected Villiger's business and the decision to skip the 2026 PCA Trade Show • The future of Villiger under new CEO Christoph Schoup • Building a premium cigar brand designed for the long term—not just the next trend The conversation also explores René's philosophy on leadership, product development, and why the goal isn't to create the "cigar of the month," but to earn a permanent place in every smoker's regular rotation. Whether you're a retailer, cigar enthusiast, or simply interested in the business behind premium cigars, this episode offers a thoughtful look at craftsmanship, strategy, and one of the industry's most enduring family-owned companies. ============================================= Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. ============================================= Website: deepcutslive.com YouTube: youtube.com/deepcutslive Instagram: instagram.com/deep_cuts_live

July 2, 2026
Laurel Tilley on AJ Fernandez, Amar & What Makes a Great Cigar Brand | Deep Cuts Live, Episode 168
Season 6 of Deep Cuts Live continues with episode 168, featuring special guest Laurel Tilley of AJ Fernandez Cigars for a wide-ranging conversation on branding, retail, events, tobacco, and the evolution of one of the premium cigar industry's most influential companies. Host Antoine Reid sits down with Laurel to discuss her journey from retail tobacconist to brand ambassador and brand development specialist, as well as the lessons she's learned from more than 15 years in the premium cigar industry. In this episode, Laurel shares: * How she got her start in the cigar industry * The transition from General Cigar to AJ Fernandez Cigars * Why cigar events have changed dramatically over the past decade * The challenges of marketing premium cigars in today's digital landscape * What makes AJ Fernandez different from other cigar manufacturers * The importance of Nicaraguan tobacco and AJ's blending philosophy * How contract manufacturing influences the cigar industry * The story behind Amar, AJ Fernandez's newest release * The impact of the 2025 factory fire and the industry's response * What retailers should know about the AJ Fernandez portfolio The conversation also explores company culture, career development, storytelling in cigar marketing, and why AJ Fernandez remains one of the most hands-on figures in premium tobacco today. Whether you're a retailer, cigar enthusiast, or someone interested in the business side of premium cigars, this episode provides an inside look at the people, products, and philosophies driving one of the industry's most respected manufacturers. Subscribe to Deep Cuts Live for more conversations with the people shaping premium cigars. ============================================= Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. ============================================= Website: deepcutslive.com YouTube: youtube.com/deepcutslive Instagram: instagram.com/deep_cuts_live Facebook: facebook.com/deepcutslive
125 total episodes available
Recent guests on Deep Cuts Live
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Enrique Sanchez
Guest
Fouad Kashouty
Guest
Romy Kashouty
Guest
Rob Maneson
Guest
Les Mann
Guest
Anto Mahroukian
Guest
Eladio Diaz
Guest
Emmanuel Diaz
Guest
Justo Eiroa
Guest
Juan Martinez
Guest
Eddy Guerra
Guest
John Ferrigan
Guest
Deep-dive analytics for Deep Cuts Live
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Deep Cuts Live?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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