Deeper Than Dough
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Podcast Overview
<div>"Deeper Than Dough" is a podcast hosted by Bennett Maxwell, the founder of Dirty Dough Cookies and an advocate for mental health and entrepreneurship. <br> The podcast explores themes of self-discovery, fulfillment, and personal growth beyond material success. <br> Through discussions with various guests, the show delves into how real joy and fulfillment can be achieved in both business and personal life. <br> The podcast aims to inspire listeners and entrepreneurs with stories, insights, and practical advice on finding deeper meaning in their daily activities and overall life trajectory.</div>
Language
🇺🇲
Publishing Since
10/10/2022
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Recent Episodes
July 30, 2025
122: EP 122: Deeper Than Dough - John Sampogna
<div> <strong>What if building your dream business… costs more than just your time?</strong><strong><br> </strong><br> In this episode of Deeper Than Dough, I sit down with John Sampogna, seasoned entrepreneur, investor, and CEO, to unpack what it really takes to scale a company from two people to a 100+ powerhouse.<br> <br> John co-founded Wondersauce, grew it into one of the fastest-growing companies in America, landed Fortune 500 clients like Nike, Grubhub, and L’Oréal, and led it to acquisition by Project Worldwide.<br> <br> But behind the headlines? There were decisions that weighed heavy. Identity shifts. Emotional costs. And a constant dance between business ambition and personal fulfillment.<br> <br> Now, John leads a team of 100+ creatives and shares what he's learned from the inside out.<br> <br> We dive into the real stories behind the scaling:<br> 🔥 Why scaling doesn’t have to mean burning out<br> 🔥 The underestimated cost of ignoring your mental balance sheet<br> 🔥 How to hire with passion and longevity in mind<br> 🔥 Why money matters but it’s never the whole picture<br> 🔥 What happens after your company gets acquired<br> <br> Whether you’re a startup founder, a creative leader, or someone trying to build something meaningful without losing yourself in the process, this one’s for you.<br> <br> You don’t just need better systems. You need better clarity on why you’re building in the first place.<br> <br> <strong>Connect with John Sampogna</strong><br> LinkedIn: <a href="https://www.linkedin.com/in/johnsampogna/">linkedin.com/in/johnsampogna/</a><br> <a href="https://www.linkedin.com/company/wondersauce/">linkedin.com/company/wondersauce/</a><br> Website: <a href="https://www.wondersauce.com/">https://www.wondersauce.com/</a><br> <br> <strong>Connect with Bennett</strong><br> Instagram: @bennettmaxwell35<br> LinkedIn: <a href="http://linkedin.com/in/bennett-maxwell-703717126/">linkedin.com/in/bennett-maxwell-703717126/</a><br> <br> <strong>Subscribe to Deeper Than Dough</strong><br> Apple Podcasts: <a href="https://shorturl.at/bjozA">https://shorturl.at/bjozA</a><br> Spotify: <a href="https://shorturl.at/klE37">https://shorturl.at/klE37</a><br> <br> 🎧 New episodes drop weekly, hit like & subscribe so you never miss a download that actually makes you think. </div>
July 24, 2025
121: EP 121: Deeper Than Dough - Bill Foss
<div> What if the biggest thing holding you back… is who you think you are?<br> <br> In this episode of Deeper Than Dough, I sit down with Bill Foss, identity coach and founder of SHIFT I.O.S. a system designed to help high-achieving entrepreneurs install the identity that makes success inevitable.<br> <br> Bill built the dream: the #1 brokerage across 23 cities, national franchise awards, and rapid growth. But behind the scenes? Burnout. Imposter syndrome. A fractured personal life.<br> <br> Eventually, he walked away. Not from success, but from a version of himself that wasn’t aligned.<br> <br> Now, Bill coaches leaders to upgrade their internal operating system so their outer results finally reflect the life they actually want.<br> <br> We dive into the core shifts that make this possible:<br> 🔥 Why success can’t outrun your identity<br> 🔥 How scripting your day changes who you become<br> 🔥 The illusion of “self” and how to quiet the mind<br> 🔥 Why burnout is a signal, not a sentence<br> 🔥 How visualization, values, and clarity transform performance<br> <br> Whether you're building a business, scaling your sales, or just trying to stop self-sabotaging, this episode is a deep reset. You don’t need a new strategy. You need a new identity.<br> <br> <strong>Connect with Bill Foss</strong><br> LinkedIn: <a href="https://www.linkedin.com/in/billfossjr/">https://www.linkedin.com/in/billfossjr/</a><br> <br> <strong>Connect with Bennett</strong><br> Instagram: @bennettmaxwell35<br> LinkedIn: <a href="http://linkedin.com/in/bennett-maxwell-703717126/">linkedin.com/in/bennett-maxwell-703717126/</a><br> <br> <strong>Subscribe to Deeper Than Dough</strong><br> Apple Podcasts: <a href="https://shorturl.at/bjozA">https://shorturl.at/bjozA</a><br> Spotify: <a href="https://shorturl.at/klE37">https://shorturl.at/klE37</a><br> <br> <strong>🎧 New episodes drop weekly, hit like & subscribe so you never miss a download that actually makes you think.</strong> </div>
July 16, 2025
120: EP 120: Deeper Than Dough - Brigham Dallas
<div> What happens when you blend bold vision, smart systems, and a mission to democratize beauty?<br> <br> In this episode, I sit down with Brigham Dallas, Founder & CEO of Hello Sugar and Hello Skin, who’s on a mission to reshape the beauty franchise landscape, one door at a time. With 150 open locations, recognition as one of Entrepreneur Magazine’s Top 8 Emerging Brands, and a business model that builds 8 new units every month, Brigham is showing what’s possible when innovation meets execution.<br> <br> We explore how Hello Sugar is making franchising low-risk, tech-powered, and wildly scalable, with franchisees launching in small suites, leveraging automated AI and marketing systems, and growing into full-fledged flagship locations. Plus, we get into the launch of Hello Skin, the brand's sister concept focused on facial longevity and making advanced skincare affordable for everyone.<br> <br> We talk about:<br> 🔥 How Hello Sugar is scaling fast, with solid economics and deep support<br> 🔥 Why franchisees are thriving with no beauty background<br> 🔥 The tech and AI systems behind their explosive growth<br> 🔥 How the freemium model drives loyalty and recurring revenue<br> 🔥 Why Hello Skin is the next big wave in democratized beauty<br> <br> Whether you’re a franchise hopeful, investor, or simply obsessed with what’s next in beauty and wellness, this episode will open your eyes to the power of systems, strategy, and serving well.<br> <br> Connect with Brigham Dallas<br> Website: <a href="https://franchise.hellosugar.salon">https://franchise.hellosugar.salon</a><br> <br> Connect with Bennett<br> Instagram: @bennettmaxwell35<br> LinkedIn: <a href="http://linkedin.com/in/bennett-maxwell-703717126/">linkedin.com/in/bennett-maxwell-703717126/</a><br> <br> Subscribe to Deeper Than Dough<br> Apple Podcasts: <a href="https://shorturl.at/bjozA">https://shorturl.at/bjozA</a><br> Spotify: <a href="https://shorturl.at/klE37">https://shorturl.at/klE37</a><br> <br> <strong>Don’t forget to like and subscribe so you never miss a weekly episode!</strong> </div>
123 total episodes available with 24 transcripts
Recent guests on Deeper Than Dough
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Christian Brindle
Guest
Brad Davis
Guest
Neal Courtney
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Zach Tanner
Guest
Richard Walker
Guest
Alex Raymond
Guest
Larry Sprung
Guest
Herman Dolce Jr
Guest
Samantha Neely
Guest
Jothy Rosenberg
Guest
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Frequently asked questions
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- What is Deeper Than Dough?
<div>"Deeper Than Dough" is a podcast hosted by Bennett Maxwell, the founder of Dirty Dough Cookies and an advocate for mental health and entrepreneurship. <br> The podcast explores themes of self-discovery, fulfillment, and personal growth beyond material success. <br> Through discussions with various guests, the show delves into how real joy and fulfillment can be achieved in both business and personal life. <br> The podcast aims to inspire listeners and entrepreneurs with stories, insights, and practical advice on finding deeper meaning in their daily activities and overall life trajectory.</div> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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