deepfeed is a video podcast about the art of brand-building on social media. Hosted by Winter Mendelson, the Co-Founder of Posture Media, a branding and marketing agency based in New York City.
Produced by:
Easton Carter Angle and Asher Torres
Sign up for our weekly newsletter, Creative Commerce, to learn about new episode drops first plus the ultimate weekly roundup of social media news you need to know: https://creative-commerce.beehiiv.com/
Lessons on branding every visionary must know | Debbie Millman
Debbie Millman, design legend, shares actionable branding insights on differentiation, authenticity, and the power of values-driven branding to shape culture and choices.
28 Nov 2024
The Business of Art with Shantell Martin
World-renowned artist Shantell Martin shares her philosophy on creativity, self-expression, and building a sustainable art practice, challenging myths of the starving artist and redefining success for modern creators.
15 Nov 2024
The perfection myth: why ‘good enough’ wins on Instagram | Brock Johnson
In this episode of deepfeed, Winter chats with Brock Johnson, a social media coach who has built a 7-figure business on Instagram, gaining 400K followers in just one year.
Brock dives deep into his journey — from his early success on Snapchat to pivoting to Instagram and scaling his coaching brand.
You’ll learn actionable tips on finding your niche, creating share-worthy content, and understanding Instagram’s algorithm to grow authentically without gimmicks or shortcuts.
Brock also shares insights from InstaClubHub, the program he co-founded, where he’s helping thousands of creators go viral and make money on Instagram by leveraging proven strategies.
If you're serious about building a real presence on Instagram, this episode is packed with practical insights and advice you won’t want to miss!
🌟 Follow Brock:
https://www.instagram.com/brock11johnson
🔗 Join InstaClubHub: https://instaclubhub.com
💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com
23 Oct 2024
How this makeup artist built a personal brand that wins clients & brand deals | Karol Rodriguez
In this episode of deepfeed Podcast, Winter sits down with pro makeup artist and content creator Karol Rodriguez. Karol shares their incredible journey from experimenting with makeup in high school to building a successful freelance business and personal brand through the power of content creation.
Discover how Karol turned their passion into a thriving career, the role social media played in attracting dream clients, and their advice for other creatives on showing up authentically online.
Whether you're an aspiring makeup artist, a content creator, or just someone looking for career inspiration, Karol’s story is full of actionable insights and real talk about making it in the beauty industry.
🔗 Follow Karol:
https://www.instagram.com/karolscorner/
https://www.tiktok.com/@karolscorner
💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com
15 Oct 2024
The untapped power of crowdfunding, with Kickstarter’s Brett Dashevsky
Are creators missing out on the potential of crowdfunding? In this episode of deepfeed, Winter sits down with Brett Dashevsky to explore the hidden power of crowdfunding for creators.
Brett is the the Head of Content Creators at Kickstarter as well as the Founder of Creator Economy NYC and comments analytics tool Siftsy. Here he reveals how crowdfunding goes beyond just raising money – it’s a game-changer for marketing, product testing, audience engagement, and brand growth.
Throughout the conversation, Brett explains why many creators overlook the full potential of crowdfunding and how it can help turn your audience into investors and backers. He discusses the unique benefits of crowdfunding while also addressing common misconceptions. Brett shares real success stories from creators who leveraged crowdfunding to build lasting, successful brands.
If you’re a creator, entrepreneur, or someone looking to scale your brand, this episode is packed with valuable insights into how crowdfunding can unlock new opportunities and transform your growth strategy.
🔗 Learn more about Creator Economy NYC: https://creatoreconomynyc.com/
💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com (https://creative-commerce.beehiiv.com)
24 Sept 2024
Oren John’s rise as a content creator: how to crush it on social media
In this episode of deepfeed Podcast, Winter sits down for a virtual session with Oren John, a marketer and content creator who transformed his career through the power of consistent content creation and strategic marketing.
We dive deep into how Oren went from being a graphic designer to building multiple successful brands and growing a loyal audience across platforms. He shares his formula for creating a viral content strategy, the importance of testing and refining ideas, and why staying consistent is the real key to long-term growth.
Whether you're a content creator, entrepreneur, or marketer, Oren’s journey offers valuable insights on how to scale fast and create content that truly resonates. Learn why small wins and incremental improvements matter and discover the secret strategies Oren used to turn followers into customers without feeling like you're "selling."
Follow Oren:
https://www.instagram.com/orenmeetsworld/
https://www.tiktok.com/@orenmeetsworld
💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com (https://creative-commerce.beehiiv.com)
🦇 Follow Winter:
https://www.instagram.com/wintermendelson/
https://www.linkedin.com/in/wintermendelson/
In this episode of deepfeed, personal branding expert Nicky Saunders reveals her powerful strategies for growing a loyal audience and mastering content creation in 2024. Discover how Nicky has grown her own following using consistency, authenticity, and powerful AI tools for content creation. Learn how to build a strong online presence, grow your personal brand, and monetize your content through value-driven strategies. Whether you're a content creator, influencer, or entrepreneur, Nicky’s insights will help you take your social media strategy to the next level.
🔗 Learn more about how Nicky can help you: https://www.videoask.com/fh6koo2b4
🔗 💌 Sign up for Creative Commerce, a newsletter featuring new podcast episodes and a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com
14 Aug 2024
How indie self-publishing shaped queer media: the Hello Mr. story
In this episode, Winter sits down with Ryan Fitzgibbon, the visionary behind Hello Mr., a groundbreaking print magazine that celebrated men who date men. Over its ten-issue lifespan, the incredible indie magazine became the first home for some of the most prestigious queer voices of a generation.
Ryan shares his journey in the world of queer media, the challenges and triumphs of self-publishing, and insights from his newly released book called ‘A Great Gay Book: Stories of Growth, Belonging, and Other Queer Possibilities.’ This book contains a gorgeously designed collection of art, essays, short fiction, poetry, interviews, profiles, and photography from the archives of the beloved queer magazine Hello Mr. as well as new material from today’s biggest LGBTQ+ creatives.
🔗 Order ‘A Great Gay Book’: https://agreatgaybook.com/
22 Jul 2024
Verizon Social Strategist: “Mirror your community” | Gabriel Gomez
In this episode of deepfeed, Winter chats with Gabriel Gomez, Verizon’s Social Strategy and Brand Engagement Lead. Gabriel shares his journey transitioning from the PR agency Edelman to leading social strategy at one of the world’s largest telecom companies. He reveals how his team strives to humanize the brand, engage the community, and leverage social media trends. Discover his unique approach to building an engaging and unified social media strategy.
9 Jul 2024
Dominate fashion marketing with Investor and Brand Expert Lola Catero
In this insightful interview, Winter sits down with Lola Catero, investor and branding expert, to explore her journey from the tech world to revolutionizing the fashion industry with The Majority Group. Through The Majority Group, Lola focuses on shifting purchasing dollars to brands that are evolving the style-status-quo and building within their values and vision — without compromising vibes.
The Majority Group supports brands by spotlighting them on their podcast Style as Identity, writing checks through The Majority Group Investment Syndicate, and providing advisory and mentorship.
Here Lola shares her unique approach to building value-driven and sustainable fashion brands that resonate with diverse audiences.
26 Jun 2024
Mark Pollard's guide to social media strategy
Join us as we dive into the world of brand and social media strategy with Brand Strategist Mark Pollard. Discover how to boost your brand engagement and create impactful content that resonates with your audience. Don't miss this episode packed with valuable advice and actionable strategies for success.
Learn more: https://sweathead.com/
28 May 2024
How crowdfunding led to a $7M SexTech empire! | Alex Fine
Join us in this exciting episode of deepfeed as Winter sits down with Alex Fine, the visionary Co-Founder and CEO of Dame Products, a leading name in the sexual wellness industry. Discover how Alex turned two groundbreaking crowdfunding campaigns into a successful multi-million dollar brand, how the team strategically navigates social media censorship, and all the challenges that come with building a brand in the SexTech space.
🔥 Follow Alex and Dame Products:
https://www.instagram.com/afinehuman/
https://www.instagram.com/dameproducts/
Learn more about Dame here: https://dame.com/
💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com/
🦇 Follow Winter: https://www.instagram.com/wintermendelson/ https://www.linkedin.com/in/wintermendelson/
21 May 2024
How to build an engaging content strategy in 2024 | Peyton Dix
In this episode of deepfeed, Winter talks with social media strategist and creator Peyton Dix on how create a brand voice that resonates and build strong engagement on social media.
With her extensive experience as Head of Social at PAPER, Special Projects Editor at InStyle, and Global Social Director at MAC Cosmetics, Peyton shares insights from her journey and expertise, emphasizing the importance of strategic storytelling in building a powerful online presence.
🔥 Follow Peyton on Instagram, TikTok, and X (https://x.com/DixPeyton)
________________
💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com/
🦇 Follow Winter on Instagram and Linkedin
12 May 2024
6 figure creator on mastering engagement and brand growth | Jack Appleby
In this episode of deepfeed, Winter talks with creator Jack Appleby on how to approach social strategy.
We also dive into his journey building a 6 figure newsletter business and personal brand. Jack has over 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns.
He is the founder and writer of Future Social, Morning Brew's first newsletter covering social media, content, and creators. It has 70,000+ readers with a 40% open rate, reaching marketing VPs, directors, and professionals.
🔥 Follow Jack on Linkedin and Instagram
✍️ Subscribe to Future Social: futuresocial.beehiiv.com
______________________________
💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com/
🦇 Follow Winter on Linkedin and Instagram
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
928,171
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 57 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
64
Social presence
0
YouTube
93
Engagement
32
Contact deepfeed Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of deepfeed Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
