About Demand & Brand with Vanessa and Patrick Zangardi
The Demand & Brand Podcast with Vanessa and Patrick Zangardi was created to help businesses of any size implement marketing strategies to help them reach their audience and to create brand loyalty and generate more sales.
Find out more about us at zangardi.com (http://www.zangardi.com)
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Mastering YouTube for Small Business Success with Chris Inman: DEMAND & BRAND Season 2 Episode 2
In this episode of Demand & Brand, hosts Vanessa and Patrick Zangardi sit down with video marketing expert Chris Inman to break down how small business owners can use YouTube to grow their brands and generate quality leads.
Chris is the founder of Idea Cleveland, a video marketing company in Cleveland Ohio. He shares insights from his 20+ years in video and television production, working with brands like the Cleveland Cavaliers and Cleveland Clinic. He explains why YouTube is a must-have in your marketing strategy, how to get started without overcomplicating the process, and the key mistakes to avoid.
You’ll learn:
🎥 Why YouTube is more than just a video platform—it’s a search engine that can drive real business results.
📌 How to create engaging, authentic content that attracts your ideal audience.
⚡ Practical strategies for repurposing video content across platforms to maximize impact.
🚀 The biggest mistakes small business owners make with YouTube—and how to avoid them.
If you’re ready to take your video marketing to the next level, this episode is packed with actionable advice you can start using today!
📲 Listen now!
🎧 Available on Apple Podcasts, Spotify, and everywhere you stream.
🔗 Connect with Chris Inman: IdeaCleveland.com (http://IdeaCleveland.com)
🔗 Follow Vanessa & Patrick Zangardi: Zangardi.com (http://Zangardi.com)
Hosted by Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
29 Oct 2024
SEASON 2, EPISODE 1: Where does your website fit into your marketing tech stack?
In the first episode of season 2, Patrick and Vanessa discuss where a website fits into your tech stack and why it's so important.
Hosted by Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
12 Jan 2024
Marketing to Everyone Means Marketing to No One
In this episode, Patrick and Vanessa discuss how when you market to everyone, you market to no one. Diluting your marketing so you can be "everywhere" can cost your business leads and revenue.
Hosted by Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 17 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
34
Social presence
0
YouTube
0
Engagement
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