Demand Bites | From Inbox Insight
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Podcast Overview
<p>Are you a B2B demand generation leader looking for actionable strategies to accelerate your pipeline?</p> <p>Welcome to <i>Demand Bites</i>, the podcast crafted for busy marketing professionals like you.</p> <p><i>Demand Bites</i> delivers bite-sized, 15-minute episodes packed with real-world advice and breakthrough demand generation tactics.</p> <p>In each episode our expert guests dive deep into what’s broken in the B2B buyer journey and share practical tools you can implement today to fix it.</p> <p>If driving growth feels tougher than it should, tune in for expert tips on accelerating demand across the sales cycle and unlocking new growth opportunities. </p> <p>Subscribe now!</p>
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Publishing Since
11/22/2024
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Recent Episodes
March 19, 2025
The CMO's Playbook: Balancing Strategy, Execution & Category Creation with Mike Hicks, CMO of AppSpace
<p>Welcome to Demand Bites, the podcast where B2B demand generation leaders discover the strategies they need to grow.</p> <p>In this episode, host Ross Howard, Director of Insights at Inbox Insight, sits down with Mike Hicks, CMO of AppSpace, to explore the art of category creation, balancing short-term and long-term marketing goals, and the strategic mindset needed to scale a marketing team.</p> <p>Mike shares valuable insights on the importance of category creation and how AppSpace is redefining the workplace experience platform space. He also goes on to explain the best way to navigate the strategic vs. operational divide as a marketing leader. Mike finishes off the episode by providing advice for aspiring marketing leaders looking to take the next step in their careers.</p> <p>If you’re looking for practical strategies to refine your marketing approach and scale your team, this episode is a must-listen.</p> <p>If you enjoyed this episode, don’t forget to subscribe to Demand Bites on your favorite podcast platform and leave us a review!</p> <p><b>Chapter Markers:</b></p> <p>00:00 - Introduction & Welcome </p> <p>00:59 - Mike Hicks’ Career Journey: From Agency to CMO </p> <p>03:15 - What is AppSpace & the Importance of Category Creation </p> <p>05:32 - Balancing Short-Term Wins vs. Long-Term Strategy </p> <p>07:40 - How to Level Up as a Demand Gen Leader </p> <p>10:19 - The Power of Asking the Right Questions </p> <p>10:37 - Outsourcing vs. In-House: Making the Right Call</p> <p><b>Useful Links:</b></p> <p>Learn more about AppSpace: <a href="https://www.appspace.com/?utm_source=google&utm_medium=cpc&utm_campaign=ads-appspace-brand&utm_content=appspace-brand&utm_term=appspace&creative=547951816546&keyword=appspace&matchtype=e&network=g&device=c&kw=appspace&cpn=13471782651&gad_source=1&gclid=Cj0KCQiAhvK8BhDfARIsABsPy4jz5XVVkZwL_Nbw0emL1gQwFaFuIaleUV8dmTEJL6Y6XbHx_O-mgPkaAoZgEALw_wcB" target="_blank">www.appspace.com</a></p> <p>Connect with Mike Hicks on LinkedIn: <a href="https://www.linkedin.com/in/mike-hicks-159b292/" target="_blank">https://www.linkedin.com/in/mike-hicks-159b292/</a></p> <p>Follow Ross Howard on LinkedIn: <a href="https://uk.linkedin.com/in/rhcontentmarketing" target="_blank">https://uk.linkedin.com/in/rhcontentmarketing</a></p> <p>Discover more insights from InboxInsight:<a href="https://www.inboxinsight.com/" target="_blank"> www.inboxinsight.com</a></p>
March 5, 2025
Building Trust Through Thought Leadership & Lead Nurturing with Julie Smutko
<p>In this episode of Demand Bites, host Ross Howard sits down with Julie Smutko, Head of Demand Generation at Verse.ai, to explore the power of thought leadership, lead scoring, and nurturing strategies that actually work.</p> <p>Julie shares her journey in demand generation, the importance of building trust with your ideal customer profile, and the practical frameworks Verse.ai uses to qualify, nurture, and convert leads into pipeline revenue.</p> <p>If you enjoyed this episode, don’t forget to subscribe to Demand Bites and leave a review. </p> <p>Stay tuned for more insights from top B2B marketing leaders!</p> <p><b>Chapter Markers:</b></p> <p>[01:19] Julie’s Career Journey in Marketing & Demand Generation </p> <p>[03:01] Building the Demand Generation Function at Verse AI </p> <p>[04:52] Why Thought Leadership is Essential in B2B Marketing </p> <p>[05:09] The Lead Handoff Process: Marketing to Sales </p> <p>[07:51] Understanding Lead Scoring & Qualification </p> <p>[10:52] The Impact of ROI Calculators & Content-Driven Strategies</p> <p><b>Useful Links:</b></p> <p>Connect with Julie Smutko on LinkedIn: <a href="https://www.linkedin.com/in/juliesmutko/" target="_blank">https://www.linkedin.com/in/juliesmutko/</a></p> <p>Learn more about Verse.ai: <a href="https://verse.ai/" target="_blank">https://verse.ai/</a></p>
February 19, 2025
Recession-Proof Demand Generation: Strategies for Sustainable Growth with Jana Pelchen
<p>This week on Demand Bites, Ross sits down with demand generation expert Jana Pelchen to explore actionable strategies for navigating economic downturns, optimising marketing efficiency, and aligning sales and marketing for maximum impact.</p> <p>Jana shares key insights on avoiding panic-driven marketing decisions, leveraging first-party data for better targeting, and optimising cost efficiency in demand generation. Whether you're looking to recession-proof your marketing strategy, improve CAC payback, or strengthen cross-functional collaboration, this episode is packed with valuable takeaways.</p> <p>Demand Bites is the podcast where B2B demand generation leaders share strategies you can use to identify, educate, and convert your ideal customers.</p> <p>Enjoyed the episode? Don't forget to rate, review, and subscribe to Demand Bites on your favorite podcast platform!</p> <p><b>Chapter Markers:</b></p> <p>[01:19] Jana’s journey into demand generation </p> <p>[02:42] Common mistakes businesses make in a downturn </p> <p>[04:17] How chasing cheaper leads can backfire </p> <p>[05:57] Rethinking marketing measurement in a crisis </p> <p>[06:52] Actionable tips for recession-proofing marketing plans </p> <p>[07:35] The power of organic channels and thought leadership </p> <p>[08:52] How AI is changing the B2B buyer journey</p> <p>[09:52] Aligning sales and marketing: Five key pillars </p> <p>[11:00] The role of data, KPIs, and technology in driving alignment</p> <p><b>Useful Links:</b></p> <p>Follow Jana Pelchen on LinkedIn: <a href="https://www.linkedin.com/in/jana-pelchen/" target="_blank">https://www.linkedin.com/in/jana-pelchen/</a></p> <p>Learn more about Inbox Insight: <a href="https://www.inboxinsight.com/" target="_blank">https://www.inboxinsight.com/</a></p>
9 total episodes available
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- What is Demand Bites | From Inbox Insight?
<p>Are you a B2B demand generation leader looking for actionable strategies to accelerate your pipeline?</p> <p>Welcome to <i>Demand Bites</i>, the podcast crafted for busy marketing professionals like you.</p> <p><i>Demand Bites</i> delivers bite-sized, 15-minute episodes packed with real-world advice and breakthrough demand generation tactics.</p> <p>In each episode our expert guests dive deep into what’s broken in the B2B buyer journey and share practical tools you can implement today to fix it.</p> <p>If driving growth feels tougher than it should, tune in for expert tips on accelerating demand across the sales cycle and unlocking new growth opportunities. </p> <p>Subscribe now!</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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