
Demand Decoded: Demand Generation, B2B Marketing & Websites
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Podcast Overview
<p>Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. <br><br>Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. <br><br>We cover topics like:<br>- Lead generation vs. demand generation<br>- B2B marketing strategy<br>- Digital marketing tactics<br>- Creating demand<br>- Marketing attribution<br>- Outdated and ineffective marketing strategies<br>- Content marketing<br><br>So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success. </p>
Language
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Publishing Since
3/31/2023
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Recent Episodes

July 27, 2026
WTF Is Happening in B2B Go-To-Market Right Now
Traffic is collapsing across B2B. Some brands are down 50 to 60% year on year, yet pipeline and revenue keep climbing regardless. If your dashboard still treats traffic as the leading indicator of success, you're tracking the wrong thing, and you're far from the only one getting this wrong. In part one of this mini-series, Dan and Josh tear through the chaos list: why answer engine optimisation has gone from nice-to-have to non-negotiable, why the old lead waterfall no longer holds up, and wh...

July 20, 2026
We Just Spent £1,000 Testing ChatGPT Ads - Here's the Honest Truth
Host Dan shares Blend's honest testing data from £1,000 spent on ChatGPT ads, revealing campaign structure and targeting insights for B2B marketers.

July 13, 2026
How to Fix the AI Inconsistency Problem Wrecking Your Go-To-Market
Dan and Josh discuss how to resolve AI inconsistencies that undermine go-to-market strategies, ensuring brand integrity in AI-generated content.
138 total episodes available with 37 transcripts
Recent guests on Demand Decoded: Demand Generation, B2B Marketing & Websites
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Phill Agnew
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Josh Bouk
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Adam Holmgren
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Phil
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Josh
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Frequently asked questions
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- What is Demand Decoded: Demand Generation, B2B Marketing & Websites?
<p>Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. <br><br>Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. <br><br>We cover topics like:<br>- Lead generation vs. demand generation<br>- B2B marketing strategy<br>- Digital marketing tactics<br>- Creating demand<br>- Marketing attribution<br>- Outdated and ineffective marketing strategies<br>- Content marketing<br><br>So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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