🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you'll walk away with actionable insights and a new perspective.
Why Your Demand Gen Engine Is Stalling w/ Tim Fitzpatrick
Tim Fitzpatrick, fractional CMO, discusses with host the common reasons demand generation programs stall and how leaders can spot warning signs early, avoiding wasted spending and misaligned teams in this interview.
5 Dec 2025
Attribution, AI & Authenticity: The Future of Marketing w/ Jenn Stein
Jenn Stein discusses the future of marketing, including building trust, aligning attribution models, and leveraging AI as a creative accelerator, in this interview episode.
20 Nov 2025
The ABM Long Game: Signals, Multithreading, and Cross-Functional Execution
Kristina Jaramillo of Personal ABM discusses account-based marketing strategies, emphasizing one-to-one personalization, customer expansion, cross-functional alignment, and measurement for long-term success in this interview.
17 Oct 2025
Process-First Marketing: Building on LinkedIn, Choosing Tools, and Using AI Better w/Sid Khaitan
Product marketer Sid Khaitan explores process-first marketing, discussing LinkedIn strategies, tool selection frameworks, and AI workflows to improve marketing efforts in this interview.
24 Sept 2025
The marketing squeeze: balancing brand & pipeline w/ Brianna Ruiz
Brianna Ruiz discusses how marketers balance brand and performance during budget constraints, measure brand lift, and use AI to improve marketing, in an interview on marketing challenges.
8 Jul 2025
Messaging That Converts: Chris Silvestri on Copy That Drives Decisions
Chris Silvestri, founder of Conversion Alchemy, discusses how to create effective messaging using psychology, strategy, and customer insights to drive conversions in this interview episode.
17 Jun 2025
AI SDRs, No MQLs, and Marketing That Actually Converts w/ Austin Sandmeyer
Austin Sandmeyer of Sendoso discusses innovative B2B marketing strategies, including eliminating MQLs and leveraging AI to enhance human connection, in this interview episode.
3 Jun 2025
The Growth Marketer’s Edge: AI, Product-Market Fit, and Boardroom Credibility w/ David Cardiel
Host Chris Walker interviews fractional CMO David Cardiel, who reveals how modern B2B marketers can thrive with lean teams and executive scrutiny by aligning with sales and using AI to build repeatable go-to-market systems.
14 May 2025
Rethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie Wang
Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics traps, choose better metrics, and make decisions with confidence.
This episode is a must-listen for marketers who want to sharpen their measurement skills and make data actually useful.
00:00 – Welcome to the Data Deep Dive
11:56 – Pitfall #1: How to identify signal vs. noise in your metrics
38:05 – Pitfall #2: You’re not thinking hard enough about your metrics
47:07 – Pitfall #3: Choosing quantity over quality
49:22 – Advice: Start with decisions you will make
56:00 – Conclusion: Keep It Simple, Stay Curious
🔗 Connect with Connie on LinkedIn (https://www.linkedin.com/in/connie-wang)
Subscribe for more episodes where we break down real marketing strategies with real practitioners.
In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.
We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact.
Plus, Guido shares fresh insights on using offline marketing creatively in a digital world.
🔥 Topics we cover:
00:00 Introductions
06:32 How to build campaigns that actually convert
25:52 Secrets to better marketing-sales collaboration
34:51 Creative offline strategies that modern marketers should steal
If you’re tired of playing it safe and want to stand out (and win), this one's for you.
👋 Connect with Guido Nuijten on LinkedIn (https://www.linkedin.com/in/gmnuijten/)
🔗 Learn more about Hoolty (https://hoolty.com/)
Subscribe and don’t miss future episodes on building marketing that actually drives revenue.
16 Apr 2025
Cracking Marketing Attribution: Why Smart Marketers Embrace Complexity with Harry Hawk
Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience.
Learn about the nuanced world of multi-touch attribution, AI in marketing, lift tests, and Harry's concept of deep funnel optimization that can significantly reduce Customer Acquisition Cost (CAC) and shorten deal cycles.
Whether you're looking to enhance your marketing stack, understand the complexity of attribution, or just want to hear fascinating stories like Harry owning a New York City beach bar, tune in to this episode.
00:00 - Introduction
03:47 - 2025 Marketing Trends
11:11 - Using AI Attribution
37:07 - Deep Funnel Conversion Optimization for Google and Facebook
01:21:59 - Using AI in your Marketing
Credits
Revsure (https://www.revsure.ai/)
Agent.ai (https://agent.ai/)
2 Apr 2025
Generative Engine Optimization: Essential Tactics for Modern Marketers w/ Frederik Hermann
In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.
Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Generative Engine Optimization (GEO).
Learn practical tactics like implementing LLMs.txt, structured content, and making use of AI agents for market research and building ideal customer profiles. Frederik also discusses the importance of consistent branding and debunks some of the misconceptions around AI.
Tune in to discover how marketers can stay ahead in this rapidly changing landscape.
00:00 - Intro
03:49 - Frederik's Background (LinkedIn (https://www.linkedin.com/in/frederikhermann/) | Website (https://www.frederikhermann.com/))
05:37 - History around SEO and Digital Marketing
13:58 - Generative Engine Optimization Tactics
33:15 - How to Measure GEO ROI
36:15 - AI Agents for Marketers
41:53 - Closing
Episode Resources
GEO Tactics Blog Post (https://www.frederikhermann.com/generative-engine-optimization-geo-how-to-boost-your-websites-visibility-in-ai-searches/)
Akia (https://www.akia.com/)
LLMs.txt (https://llmstxt.org/)
ChatGPT (https://chatgpt.com/)
Perplexity (https://www.perplexity.ai/)
Claude (https://claude.ai/) -
Acquired Jensen Huang Interview (https://podcasts.apple.com/us/podcast/nvidia-ceo-jensen-huang/id1050462261?i=1000631419166)
ChatGPT PR Strategy Source (https://podcasts.apple.com/us/podcast/generative-engine-optimization-chatgpt-search-google/id1724855870?i=1000687072245)
Agent.AI (https://agent.ai/)
Who has been a guest on Demand Gen Confidential
Names identified in recent episode analyses. Showing up to five guests.
Tim Fitzpatrick
Jenn Stein
Kristina Jaramillo
Sid Khaitan
Brianna Ruiz
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,306
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
29
Social presence
0
YouTube
65
Engagement
32
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