Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.
085: Answer Engine Optimization: Are You Prepared for AI Search?
Wondering how AI is changing the way buyers discover solutions?
This episode of Demand Gen Studio is all about how Answer Engine Optimization (AEO) can help your brand be part of the AI-generated answers and transform your approach to content creation.
Listen to discover how AI decides what to recommend by reading, comparing, and synthesizing signals across your digital footprint, and how authority is increasingly built across your website, LinkedIn, podcasts, webinars, reviews, and industry communities.
00:00 Why AI Search Matters
05:34 What is AEO
07:54 AEO vs SEO
15:50 How AI Synthesizes its Answers
25:47 Creating AI-friendly Content
30:35 Readiness Checklist
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog (https://www.boundify.io/blog)
📞 Book a Free Strategy Call:
https://www.boundify.io/lets-talk (https://www.boundify.io/lets-talk)
Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio (https://www.boundify.io/demand-gen-studio)
👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/ (https://www.linkedin.com/company/boundify/)
7 Aug 2026
084. 6 Ways to Leverage Buyer Intent Data
Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey.
It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline.
In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies.
00:00 Intro
08:15 Sales Outreach
12:30 Improve Paid Media Targeting
16:53 Personalize Messaging
21:23 Build Smarter Retargeting Campaigns
25:31 Align Marketing and Sales
35:48 Inform Market Interest
40:59 Tips to Get Started This Quarter
13 Jul 2026
083. How to Target Key Decision Makers for B2B
In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.
We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.
If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.
00:00 Intro
04:29 Buying Roles
07:55 SMB's vs Enterprise
10:50 Messaging by Role
13:58 Audience Targeting & ICP Lists
20:39 Pipeline, Alignment, & Takeaways
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
15,255
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.3 / 5
4 ratings
Podcast Authority Score: 57 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
61
Social presence
0
YouTube
72
Engagement
60
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