Demand Gen U goes deep on one topic to bring you actionable, no fluff B2B marketing lessons we've learned along the way. In each episode, the Metadata team shares their successes (and failures), plus teach you what they’re doing to drive results. Get practical frameworks, tactics, and ideas you can immediately apply in your role.
Demand Gen U
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4.8(18 reviews)
65 episodes
Updated Daily
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Podcast Overview
Demand Gen U goes deep on one topic to bring you actionable, no fluff B2B marketing lessons we've learned along the way. In each episode, the Metadata team shares their successes (and failures), plus teach you what they’re doing to drive results. Get practical frameworks, tactics, and ideas you can immediately apply in your role.
Language
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Publishing Since
12/17/2021
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Recent Episodes
May 30, 2023
The Last Class of Demand Gen U… for Now
<p>Get ready as we take a trip down memory lane… </p><p>We’ve got a bit of a different episode for you this time. We’re sad to say that Jason, our VP of Marketing, will be leaving Metadata. So we thought this would be a great opportunity to look back at Metadata’s marketing highlights, challenges, mistakes, and fun stories from behind the scenes of DGU. </p><p>Join us for a bittersweet farewell as we swap stories and sum up all the lessons we’ve learned over the past few years of Jason’s reign over the marketing team. </p><p>This podcast will be taking a pause after this episode – so watch this space for updates! </p><p>Find out: </p><ul><li>The DGU origin story </li><li>How Jason hired Mark </li><li>What we learned from our time running DGU</li></ul><br/><p>0:00 – 1:33 Intro </p><p>1:33 – 4:13 Jason’s announcement </p><p>4:13 – 5:35 How Jason found his first startup experience </p><p>5:35 – 8:16 How working at Metadata compares to his previous roles </p><p>8:16 – 12:56 The DGU podcast origin story </p><p>12:56 – 17:13 The story behind Jason hiring Mark </p><p>17:13 – 20:26 Metadata’s experiments with LinkedIn video </p><p>20:26 – 24:03 Metadata’s LinkedIn strategy </p><p>24:03 – 25:18 How Jason and Mark became the faces of Metadata </p><p>25:18 – 32:56 How Metadata dipped its toes into marketing with celebrities </p><p>32:56 – 36:31 How Metadata partnered with DGMG </p><p>36:31 – 46: 20 Top moments from the marketing team’s retreat </p><p>46:20 – 1:02:32 The not-so-great moments of marketing Metadata </p><p>1:02:32 – 1:05:42 Goodbye from Jason </p>
May 16, 2023
Turning Sales Objections Into Marketing Content
<p>We’d all love customers to have zero objections to buying from us, but overcoming sales objections is a key part of any sale. </p><p>How we handle those objections makes all the difference between gaining a new customer and losing one. </p><p>The truth is that sales objections are nothing to be afraid of. In fact, they’re a window into potential customers’ thoughts – and those thoughts can inspire great marketing content. In this episode of DGU, we talk about our own experiences with sales objections and how we turn that into valuable content to help win sales in the future. </p><p>Find out: </p><ul><li>How we identify sales objections </li><li>Ways to overcome them </li><li>How to use objections for marketing content </li></ul><br/><p>To learn more, check out the full episode for tips on turning sales objections into high-value content. </p><ul><li>0:00 – 4:46 Intro </li><li>4:46 – 8:08 What is objection handling? </li><li>8:08 – 10:57 Objections vs. competition in the market </li><li>10:57 – 12:24 How to decide which objections to address </li><li>12:24 – 15:41 Objections we’ve dealt with at Metadata </li><li>15:41 – 18:16 Why you need consistent responses to sales objections </li><li>18:16 – 20:19 How to talk about objections in Leadership meetings </li><li>20:19 – 24:15 How Metadata responds to objections in marketing </li><li>24:15 – 28:33 Content you can create from objections </li><li>28:33 – 29:07 Why we focus more on renewal rates than new sales </li><li>29:07 – 37:28 Recent content we’ve created from sales objections </li><li>37:28 – 39:30 How Metadata created a landing page to address sales objections </li><li>39:30 – 40:17 Outro </li></ul><br/>
May 2, 2023
Prioritizing Customer Retention as a Marketing Team
<p>The number one goal for demand gen marketers has always been generating pipeline and revenue. </p><p>However, times are changing and more of us are now required to focus on staff retention. Given the economic climate, it’s understandable but, for many, it’s unfamiliar territory. </p><p>So, where do we start? </p><p>In this episode of DGU, Mark and Jason discuss how they’re prioritizing customer retention as a marketing team, what they do to try and improve retention and what they’ve learned along the way. </p><p>Tune into the episode for a 101 on Net Retention Rate (NRR) and Gross Renewal Rate (GRR), why it’s a focus right now and an outline of Metadata’s approach. </p><p>Find out: </p><ul><li>How to define NRR and GRR and why it’s important </li><li>The challenges affecting NRR and GRR </li><li>How Metadata prioritize customer retention </li></ul><br/><p>0:00 – 0:27 – Introduction </p><p>0:27 – 2:49 - Jason’s wacky episode idea </p><p>2:49 – 4:37 - Customer retention is unfamiliar territory </p><p>4:37 – 5:53- Let’s define NRR and GRR </p><p>5:53 – 7:22 - Why NRR AND GRR? </p><p>7:22 – 10:41 - Best-in-class retention </p><p>10:41 – 18:03 - Why Metadata prioritize retention </p><p>18:03 – 20:55 - The company’s number one goal </p><p>20:55 – 28:59 - How Metadata are supporting NRR and GRR </p><p>28:59 – 30:12 - Creating content that helps us overcome objections </p><p>30:12 – 36:31 - Another funny story from Jason </p><p>36:31 – 41:04 - Leveraging playbooks (and marijuana water) </p><p>41:04 – 42:01 – Outro </p>
65 total episodes available
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Frequently asked questions
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- What is Demand Gen U?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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