The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do. You can listen to the podcasts below or subscribe anywhere you listen to podcasts.
Episode 35: Working Remote - PortMA's Tools and Approach
<p>In this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an office environment. </p><p>At the close of this podcast Chris acknowledges the unprecedented interruption current public health concerns have had on the Experiential Marketing and Events industry.&nbsp;&nbsp;</p><p>The Demystifying Data Podcast will be on hold for the next four to six weeks while we, along with our Clients, regroup, re-organize, and prepare to come out of the current situation stronger than ever.</p><p><strong>Links of Interest</strong></p><ul><li>Slack – <a href="https://slack.com/" target="_blank">https://slack.com/</a></li><li>Sneek – <a href="http://sneek.io/" target="_blank">http://sneek.io/</a></li><li>Google Business Suite - <a href="https://gsuite.google.com/" target="_blank">https://gsuite.google.com/</a></li></ul><p><br></p>
18 Mar 2020
Episode 34: Use Case Study - Fixing Common Field Staff Performance Issues
<p>In this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting.&nbsp;All of this as a method toward the goal of identifying what is working well (you can do more of that) and what isn’t (so you can do less).</p><p>This episode focuses on common field staff recapping metrics such as attendance, hours of activation, and number of consumers sampled.&nbsp;Data interpretation techniques are discussed and direction given to agency managers on using data to identify best practices and challenges.</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://portma.com/browse-reports/" target="_blank">PortMA’s Library of Industry Benchmarks Reports</a> </li><li><a href="https://portma.com/browse-reports/all-available-benchmarks/" target="_blank">The Benchmarks PortMA Focuses on</a> </li><li><a href="https://portma.com/browse-reports/agency-resources/" target="_blank">Improving your Agency’s In-house data practices</a> </li></ul><p><br></p>
11 Mar 2020
Episode 33: Part 2 - Interview with Isaac Simpson
<p>In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”</p><p>In this this second part Chris and Isaac dive deep into measurement.&nbsp;Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works.&nbsp;&nbsp;</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://isaacsimpson.com/" target="_blank">Isaac Simpson</a> </li><li><a href="https://experiencenve.com/" target="_blank">NVE </a></li><li><a href="https://futureparty.com/" target="_blank">The Future Party</a> </li></ul>
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