Welcome to Demystifying Digital, where we’ll uncover the best ways to manage and grow your business online.
Because the Web doesn’t have to be wizardry! Talks about websites and eCommerce, Digital Marketing, SEO, agency life and more!
Networking in-person or online can greatly expand your connections, brand awareness and reach to your potential customers. Today I share my journey as a self-confessed Introvert.
If your are local to the North East (UK), check out eventbrite for upcoming Kraken Networking (https://carolinehagan.co.uk/resources/kraken-networking/) in the area.
9 Aug 2023
011 Resilience in Recession: Surviving a Business Downturn
Having the right approach and mindset can massively help navigate an economic downturn as a business owner. Today I cover some key areas to consider, as I started my entrepreneurial journey in the last pandemic and ultimately closed a business in the recent "cost of living crisis".
Includes; cash flow, diversification, cost cutting, marketing, client relationships and external support.
23 Jul 2023
010 10 Essential Digital Tools for Modern Businesses
In this episode I cover my top 10 picks, for software/Saas/apps to use to increase productivity as a digital agency or modern business.
16 Jul 2023
009 Using Technical SEO to Boost Your Visibility
In this episode, I'll cover what technical SEO services are, why they are important, and what services your might expect from an Agency or Freelancer.
For more information on Technical SEO, I have a number of blog posts on my website;
Why Technical SEO is important for your website (https://carolinehagan.co.uk/why-technical-seo-is-important-for-your-website/)
Boost your SEO visibility with Technical Services (https://carolinehagan.co.uk/boost-your-seo-visibility-with-technical-services/)
Technical SEO and Core Web Vitals (https://carolinehagan.co.uk/services/technical-seo/) (plans available)
9 Jul 2023
008 The Dirty Truths of Closing Your Business
"Everything that has a beginning has an ending. Make your peace with that and all will be well." Closing a business isn't easy but (briefly) share my recent experience of closing my digital agency of 9 years.
1 Jun 2023
007 Wix to WordPress – Are you ready to transfer?
Wix is great as a first website, but if you want to grow/scale your online presence, should you stay, or go? I cover some of the common questions associated and things to consider.
Prefer to read or catchup on points in text-form? Check out the article version: Wix to WordPress – Are you ready to transfer? (https://blueocto.co.uk/wix-to-wordpress-are-you-ready-to-transfer/)
25 May 2023
006 What is the difference between WordPress.com vs WordPress.org?
WordPress has become a behemoth of a platform, but did you know there is two types? In this episode I explain the key differences and why you might use which type of Wordpress.
The article-version of the episode is available on our website at Blueocto: WordPress.com vs WordPress.org (https://blueocto.co.uk/wordpress-com-vs-wordpress-org/)
18 May 2023
005 Expand your network, expand your brand
How you can utilise networking to build brand awareness and relationships for indirect sales.
Our profile on Eventbrite, should you wish to meet us locally: https://www.eventbrite.co.uk/o/blueocto-ltd-62123329423
2 May 2023
004 Running a Digital Agency as a Parent: Balancing Business and Family Life
In this episode, I'll cover my journey with being a parent and starting a business from scratch and advice around time management, support networks and building the business around childcare or school.
20 Apr 2023
003 A typical week running a digital agency
Hello again and welcome. This episode I give you some insight into what a “typical” week looks like in a digital agency. Hopefully it allows you to see (or hear) behind the scenes and demystify my role as a Director.
13 Apr 2023
002 How I got started in the industry
You don’t know where you’re going, until you know where you’ve been! I share my story about what I did before entering the creative/digital industry as it might help you understand what my journey looked like. Just to give some context before we move on, but also, that everyone’s journey is different and you may have some takeaways from todays chat.
11 Apr 2023
001 Warm welcome and introduction
Welcome to Demystifying Digital, where we’ll uncover the best ways to manage and grow your business online.
Because the Web doesn’t have to be wizardry! Talks about websites and eCommerce, Digital Marketing, SEO, agency life and more!
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