Dental Founder is a space for women in dentistry ready to think bigger about their careers, their identities and the lives they’re creating.
Hosted by Dr. Jessica Emery, each episode dives into honest conversations around personal branding, entrepreneurship, mindset and the evolution of dentistry in a new era.
146. Stop Discounting Yourself: Mindset, Marketing and the Vision You're Not Sitting With
In this episode I'm talking about why your vision is yours for a reason, why writing it down amplifies it and why you have to shine a light on the shadows - the old programs and limitations you picked up before you were seven and never questioned before any of it can come through.
I also get into the two things I think dentists underinvest in most: mindset and marketing.
In this episode:
Why your vision already exists on another timeline and how to collapse time around bringing it in
The Lifebook framework I took my own team through and why I still use it with clients
Scarcity loops, borrowed money and the old codes running underneath your practice decisions
Why contracting with every insurance company out of fear cuts off the energetic exchange before you even start
Discounting your services: $96 for x-rays, cleaning and exam - are you a 7-Eleven?
Why AI slop content will never replace the frequency that makes you you
Bigger isn't better, my case for the boutique, small-footprint, low-overhead model
The ego conversation vs. the heart conversation and why you can't see your own blind spots
Non-attachment as a money strategy (and how I hit my goals without ever tracking a cent)
The separation I'm seeing in dentistry and why I refuse to play that way
Full support for hygienists building independent practices
Why your brand comes first always, it's what gives you wings
Come say hi:
If you're a woman in dentistry with a vision, I want to hear it. DMs or email always open. Find me on Instagram @drjessicaemery. hello@dentalsoiree.com (mailto:hello@drjessicaemery.com)
And if you want the coaching piece, that's what we're doing inside Dental Founder Academy.
18 Sept 2026
144. You're Not Just a Dentist, You're a Founder
After a detour over at Happy CEO and 100+ episodes, I'm coming all the way back to dentistry and bringing everything I've learned in the meantime with me.
In this short, off-the-cuff episode, I walk you through the evolution from Dental Diaries to Dental Confidential to Happy CEO to Dental Founder and why the founder identity matters so much to me: if you own a practice, you're an entrepreneur, whether anyone told you that or not. I get into what dental school leaves out, not just business and marketing, but self-mastery & why I think the old paradigm in dentistry is overdue for a shake-up and what it actually takes to build a fee-for-service practice on purpose instead of by accident.
Also in this episode: why your mentor should already be where you want to be, how to spot the invisible blocks you've built for yourself without realizing it, what's coming for Dental Founder in 2027 and my case for starting messy.
I've got an incredible lineup of dental founders and entrepreneurs coming up. Come say hello on Instagram @drjessicaemery, I'd love to know what you're working on.
2 May 2026
143. Bet on Your Dreams: Building SMRKLSS w/ Mallory Stewart
In this debut episode of Dental Founder, Dr. Jessica Emery sits down with Mallory Stewart, a dental hygienist, teeth whitening specialist and founder of SMRKLSS, a growing oral care brand built around confidence, simplicity and loving your real smile.
Key Takeaways
Why whitening is an untapped opportunity in dental practices
How Mallory found a dental formulator and developed her hero product, Smile Sealer
The reality of product development - costs, timelines, and iterations
How collaboration between dental professionals and independent whitening businesses benefits everyone
Why influencer marketing helped put SMRKLSS on the map
The mindset shift required to go from employee to founder
Why being comfortable with discomfort is the key to growth
Connect with Mallory
Instagram: https://www.instagram.com/smrklss/ (https://www.instagram.com/smrklss/)
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Ready to Go Deeper?
If this episode lit a fire in you, Dental Founder Academy is your next step. This is where we help women in dentistry build bold, beautiful brands and businesses on their own terms with the strategy, support and sisterhood to back it up.
👉 Check out Dental Founder Academy at https://dentalsoiree.com/dental-founder-academy (https://dentalsoiree.com/dental-founder-academy)
Who has been a guest on Dental Confidential
Names identified in recent episode analyses. Showing up to five guests.
Dr Tarryn MacCarthy
Jordan Wick
Dr Erin Sheffield
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
7 ratings
Podcast Authority Score: 55 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
59
Social presence
94
YouTube
0
Engagement
81
Contact Dental Confidential
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Dental Confidential
Who hosts Dental Confidential?
Dr Jessica Emery host the show. Published by Jessica Emery DMD.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Dental Confidential take guests?
The show does not typically feature guests, based on episode analyses.
Host of Dental Confidential?
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