Dental Referral Marketing

About Dental Referral Marketing

Dental Referral Marketing Podcast™ Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth. Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps. The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Hosted by Michelle Hougland, this podcast brings a new level of clarity to the referral journey. Michelle is a 35-year dental industry veteran with deep experience in clinical dentistry, operations, and national referral strategy. She previously served as Regional Marketing Referral Director at SGA Dental Partners, where she helped scale the company from 2 to over 30 dental specialty locations in under three years by mastering specialty referral and operational workflows. Michelle is also the founder of Referral Conduit, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage. What You Will Learn Each episode goes beyond theory to offer practical guidance on topics such as: Stopping Referral Leakage: How to track every patient so they never fall through the cracks. Automating Workflows: Replacing old, manual systems with clean, automated technology. Scaling Workflows: Growing referral networks in private practice, multi-site practices and DSOs. The Medical-Dental Connection: How to bridge the oral systemic gap between oral health and overall medical health (including Cardiology, Endocrinology, Orthopedics, and OB/GYN clearance). Connect and Grow Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success. Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine. Ready to take action? Visit our Stan Store link to explore our software solution designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey.

Publisher

Michelle Hougland

Category

business · business · health & fitness

Language

en

Explicit

No

First episode

20 Nov 2025

Latest episode

7 Sept 2026

Latest episodes

17 episodes in the feed.

1. 

   7 Sept 2026

   Dental Economics Article on Specialist Referral KPIs

   Host Dr. John Smith interviews Dr. Jane Doe about optimizing specialist referral KPIs by focusing on execution beyond basic metrics.

2. 

   31 Aug 2026

   Dental Referral Marketing Secrets: 25 Years of Practice Growth with Guest: Michelle Stewart

   Host Dr. John Doe interviews industry veteran Michelle Stewart, uncovering 25 years of dental referral marketing secrets for sustainable practice growth.

3. 

   24 Aug 2026

   Oral DNA Guest Interview with Diane Larson, Director of Clinical Education

   Host interviews Diane Larson, Director of Clinical Education at Oral DNA, exploring salivary testing and the medical-dental connection for systemic health.

4. 

   17 Aug 2026

   Referral Outreach Marketing: Top 3 Mistakes Dental Offices Make and How to Avoid Them.

   Host Dr. John Doe discusses the top three referral outreach marketing mistakes dental offices make and provides actionable strategies for building impactful professional relationships.

5. 

   10 Aug 2026

   The Medical Dental Referral Engine: Unlocking High-Value Patients via Functional Collaboration

   Host Michelle Hougland reveals a marketing framework for dentists to unlock high-value patients by collaborating with local medical providers for referrals.

6. 

   3 Aug 2026

   Referral Tracking 101: What Most Dental Specialty Practices Miss

   Host Dr. John Doe, DDS, guides specialty dental practices through essential referral tracking strategies to prevent lost production and capture crucial patient data.

7. 

   27 Jul 2026

   How to Ramp Your New Dental Associate Fast! Lessons learned 7 new Specialty Associates later...

   Host Michelle Hougland shares operational strategies for rapidly integrating new dental associates, drawing from her extensive experience managing specialty practices.

8. 

   20 Jul 2026

   Why AI is making your Dental Practice Invisible and How to Fix It!

   Host Michelle Hougland explains how AI search tools make dental practices invisible and offers a three-step plan to improve digital visibility.

9. 

   13 Jul 2026

   Losing Referrals in your Dental Practice? How to Stop your "Boat from Sinking"!

   Dr. Jane Smith, a leading dental practice consultant, reveals how dental professionals can identify and fix hidden referral leaks to boost patient acquisition.

10. 

    6 Jul 2026

    What to do when Dental Referrals decrease and your schedule has openings?

    Dr. Jane Smith, DDS, shares strategies for dental practices to proactively build referral pipelines and fill schedule openings during slow periods.

11. 

    29 Jun 2026

    3 Invisible Mistakes Destroying your Specialist Referral Network

    This episode of the Dental Referral Marketing Podcast exposes three silent "invisible mistakes" that destroy specialist referral networks. communication black holesteam frictionpatient hijacksThis episode provides actionable strategies to audit practice workflows, eliminate patient feedback delays, and plug referral leaks to stop losing referring doctors. Make sure to sign up for our Free Monthly Level-Up training scheduled next. Use our Stan Store link below to reserve your virtual sea...

12. 

    22 Jun 2026

    How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps.

    Are you tired of paying out of pocket for your practice events? In this episode, we share how to secure local dental vendors and businesses to cover your costs. Learn how to build partnerships that help both businesses grow. What You Will Learn By the end of this episode, you will walk away with the proven roadmap for success. Episode Breakdown: Point #1: Find Your Ideal Match Point #2: Create a Win-Win Deal Sponsors want to know what they get in return. Do not just ask for money. Offer them ...

13. 

    15 Jun 2026

    How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design

    Are you ready to turn your next Continuing Education (CE) event into a reliable patient pipeline? In this episode, we unpack the exact strategies dental specialists need to scale doctor referrals through educational marketing. First, we look closely at industry data. We share critical takeaways from the Whorton Research Referral Patterns Survey Report created for the American Association of Endodontists. This data proves exactly how general dentists respond to specialists after a successful C...

14. 

    8 Jun 2026

    3 Steps to a Successful 12-Month Dental Referral Marketing Calendar

    Want more high-value patient referrals over the next 12 months? In this episode of the Dental Referral Marketing Podcast, we break down the 3 specific steps needed to build a predictable, high-growth referral marketing calendar. Whether you are a dental specialist looking to strengthen GP relationships, a dental office leader driving practice growth, or a DSO executive optimizing marketing ROI, this step-by-step framework is built for you. Dental CMOs and marketing directors will learn how to...

15. 

    1 Jun 2026

    Is Your Dental Website Losing Referrals? SEO Tips from Stephan Bajaio - CEO of Vibe Logic

    Want more high-value patients without burning out on social media? In this episode, we sit down with industry expert Stephan Bajaio to decode modern dental referral marketing in the age of artificial intelligence. Many practices view referrals as random acts of luck. Stephan reveals how to merge relationship-building with cutting-edge tech to transform your local digital footprint into an automated Referral Conduit. Tune in to discover how to align your website, dominate local search, and lev...

16. 

    15 Mar 2026

    Mastering the power of AI for your Dental Practice that leads to more patients in your chair.

    Is your dental specialty practice falling behind in the AI revolution? The landscape of dentistry is changing forever. While some practices are still relying on outdated "keyword stuffing" and traditional SEO, 35% of dentists are already leveraging AI to dominate search rankings and streamline patient engagement. In this episode, we break down why AI-driven and voice search (like Siri, Alexa, and Google AI Overviews) are the new gatekeepers for your practice's visibility. In this episode, you...

17. 

    20 Nov 2025

    Unlocking the Power of Dental Referral Marketing

    In this conversation, Michelle discusses the critical role of referrals in dental practices, emphasizing how they can lead to higher quality patient relationships and increased revenue. She explains the importance of tracking referrals accurately to avoid losses and shares practical strategies for nurturing these referrals effectively. Takeaways: Shifting focus from cold leads to referrals enhances patient quality. Referrals have a higher lifetime value compared to cold leads. Personal recomm...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Contact Dental Referral Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Dental Referral Marketing