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Dental SEO 101 Podcast

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by Ross Dunn

11 episodes

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Podcast Overview

The Dental SEO 101 podcast is your ultimate resource for optimizing your dental practice's online presence! The host, Ross Dunn, simplifies the complex world of digital marketing, offering strategies explicitly tailored for dentists. Each episode covers essential topics such as the fundamentals of SEO, local SEO strategies, and tips for enhancing your website's visibility. Learn actionable techniques to attract more patients and boost your revenue while maintaining exceptional customer service. Whether you're a seasoned practitioner or just starting out, Dental SEO 101 equips you with the tools to thrive in today’s digital landscape. Subscribe now to ensure your practice is set for long-term success, and take the first step toward a profitable future!

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Recent Episodes

April 20, 2026

Dental SEO 101 - How AI and Google Ads Are Transforming Dental Practice Marketing in 2026

In this episode of Dental SEO 101, Ross Dunn shares key 2026 dental SEO and AI predictions, insights on AI-driven search changes, Google Ads updates, and practical tips to keep your dental practice ahead in the evolving digital landscape. Essential listening for staying competitive and informed in dental marketing. NON SEO <<<<<<<<<<<<<<<<<<<<<<< OpenAI shares more details about ChatGPT Ads<a href="https://searchengineland.com/openai-details-how-ads-will-work-in-chatgpt-468929">https://searchengineland.com/openai-details-how-ads-will-work-in-chatgpt-468929</a> On the OpenAI Podcast, OpenAI executive, Assad Awan provided some insights into how ChatGPT Ads will work. Who will See Ads<ul><li>Ads will appear for free and go-tier users</li><li>Plus, Pro, and enterprise subscribers will not see ads</li><li>Enterprise workspaces will remain ad free</li></ul> Additional Info<ul><li>Ads will be visually separate from model answers</li><li>Conversations will not be shared with advertisers</li><li>Ads will not appear for topics such as health, politics, and other sensitive chats</li><li>Users can adjust or turn off personalization.</li></ul> Perplexity stops testing advertising<a href="https://searchengineland.com/perplexity-stops-testing-advertising-469452">https://searchengineland.com/perplexity-stops-testing-advertising-469452</a> Perplexity began testing sponsored placements back in 2024 According to the Financial Times, they have now phased out their paid ad testing with no plans to bring them back. They believe that sponsored placements - even labeled ones - risk undermining trust. A perplexity executive said “A user needs to believe this is the best possible answer” and that “once ads appear, users may second-guess response integrity”. Ross Dunn’s SEO Predictions 2026 <<<<<<<<<<<<<<<<<<<<<<< <ol><li>More companies will be posting AI ethics statements. By late in the year, more customers will become aware they exist and begin looking for them.</li><li>AI slop will become so prevalent, people will be making extra efforts to show their content was written by a human hand. Will there be a "Written by a Human" seal on content? Who knows.</li><li>By the end of 2026, Google Search Console will still NOT have a way to separately analyze AI mode or AI overview data.</li><li>2026 will be the year when authentic brand storytelling becomes the mainstay of successful practices. Show that your practice stands out from the rest! Make people want to come to your practice for the experience and the people.</li><li>Many practices will erroneously lean too heavily into chasing AI results while letting their SEO lapse - this will cause significant losses in online exposure. AI is far too unstable still… don’t try to catch it, just improve your authority and content quality signals.</li><li>The quality of Google’s local SEO results will be further eroded by AI trying to add "value." AI will present incorrect facts about local businesses, and Google probably won't do anything about it (unless it makes headlines).</li><li>AI Agents will become common knowledge among the general public as they become ubiquitous.</li><li>SEOs will be re-engineering the infrastructure of websites and associated content to provide AI and AI-driven search engines with clearer authority signals. We have already begun doing this for clients - it is not something done lightly, so it does require an experienced SEO (AI still sucks at this).</li><li>DREAM: The growing alarm that AI growth is surpassing safeguards will spark a global initiative to slow it down over the next few years to allow safeguards to catch up. More pessimistically, I believe we will see more AI Safety/Governance employees quitting in disgust or protest from the leading AI companies as their concerns and guidelines are thrown out the window.</li></ol>General SEO News <<<<<<<<<<<<<<<<<<<<<<< AI Overviews Reduces Clicks as Much as 58% (Ryan Law at Ahrefs)<a href="https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/">https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/</a> <ul><li>Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite Google’s statements to the contrary.</li><li>As of December 2025, “we found that the presence of an AI Overview now correlates with a 58% lower average clickthrough rate for the top-ranking page.”</li></ul> Bing Webmaster Tools officially adds AI Performance report<a href="https://searchengineland.com/bing-webmaster-tools-ai-performance-report-468751">https://searchengineland.com/bing-webmaster-tools-ai-performance-report-468751</a> On Feb 10, 2026, Microsoft announced the launch of AI Performance reports in Bing Webmaster Tools! (Google, are you paying attention?) The tool, currently in Beta, shares how your content is cited within Microsoft Copilot as well as select partner integrations. At this time, data is quite limited, but it is a great start. After selecting a predetermined or custom date range, you can see the total citations over that time period along with the average number of cited pages per day. You can also see which queries you were cited for as well as which URLs have appeared; however, you can not see which queries served which URLs, only the number of appearances. It is important to note that this report only shows citation frequency, there is no indication of ranking position or prominence. Data is available going back as far as November 01, 2025Google Says Links Will Be More Visible In AI Overviews<a href="https://www.searchenginejournal.com/google-says-links-will-be-more-visible-in-ai-overviews/567719/">https://www.searchenginejournal.com/google-says-links-will-be-more-visible-in-ai-overviews/567719/</a> Googles Robby Stein posted to Google, updates to how citations will be displayed in AI Overviews Stein wrote: “In AI Overviews and AI Mode, groups of links will automatically appear in a pop-up as you hover over them on desktop, so you can jump right into a website to learn more. And we’ll show more descriptive and prominent link icons within the response across both desktop and mobile. Our testing shows this new UI is more engaging, making it easier to get to great content across the web.” Hopefully this leads to an increased click through rate for those cited! 75% of ChatGPT users rely on ‘keywords’ for local services: New data<a href="https://searchengineland.com/chatgpt-users-keywords-for-local-services-data-467715">https://searchengineland.com/chatgpt-users-keywords-for-local-services-data-467715</a> There is a lot of push to move away from keyword based seo. And while a focus on Topics and other techniques grows, new data shows that people still use traditional keyword type searches.

November 15, 2025

Dental SEO 101 - Maximizing Dental SEO in the Age of AI - Actionable Tips for Ranking Success

🔒 Site Security is a Must By October 2026, Google will actively warn users against non-secure (non-HTTPS) websites. While most sites are already secure, double-check your practice’s main and secondary sites to avoid being left behind.🎨 Multimedia Content Supercharges SEO Don’t just rely on text. Mix things up! Add before/after photos, educational videos, infographics, charts, and even audio clips to your site. This keeps visitors engaged and boosts your rankings on both Google and AI-driven search engines.🏆 Authority Building Still Wins the Day Earned media—like local news features, interviews, community events, and awards—brings genuine authority to your online presence. AI and Google love to see you being vouchsafed by reputable sources.📄 Format for Humans & AI Start your pages with a quick summary (the classic TL;DR!). Use headings, bullet points, and include your personal voice and expertise. Avoid generic, cookie-cutter AI content; quality and authenticity stand out more than ever.🦷 Show Off Your Expertise (EEAT) Make it easy for Google and AI to recognize your expertise by showcasing your credentials, education, and awards on a dedicated “About” page. Link all your social profiles back to it, and vice versa.🔄 Planning a Site Redesign? Do This!<ul><li>Back up & have a recovery plan (just in case!)</li><li>Audit and preserve top-performing content and URLs</li><li>Use 301 redirects if URLs change</li><li>Double-check internal links</li><li>Choose an SEO-friendly CMS (WordPress is a good bet)</li><li>Keep/page improvements like boosting site speed, but don’t tinker too much with pages already ranking well</li><li>Ensure the site is unblocked for search engines at launch!</li><li>Monitor performance with Search Console and analytics</li></ul>🤔 Has AI Changed the Game? Yes—and no. AI lets us do more, faster, but the foundations remain: high-quality, authoritative, helpful content. Don’t get caught up in hype; mix smart AI strategies with good old-fashioned effort and you’ll stay ahead. <ul><li>(00:00) - Intro </li> <li>(00:40) - Chrome To Warn Users Before Loading HTTP Sites Starting Next Year </li> <li>(22:45) - How to Add AI-Generated Multimedia to Your Content in 10 Minutes (With Real Prompts That Work) </li> <li>(04:38) - SEO for AI Search is Vital, But It Isn’t as Big of a Change As Many Want You To Think </li> <li>(06:34) - Enhancement Area 1: Authority Building </li> <li>(08:18) - Enhancement Area 2: Content Formatting </li> <li>(10:38) - Enhancement Area 3: Expertise </li> <li>(16:30) - GEO Startup Lorelight Shuts Down </li> <li>(18:39) - How To Maintain Rankings after a Redesign </li> <li>(23:54) - Closing & Contact Information</li> </ul>

September 12, 2025

Dental SEO 101 - Adapting to AI, Local Authority, and Multimodal Content

Thrive in the Age of AI SearchAI tools like Google’s overviews and ChatGPT are providing instant answers to basic dental questions. Instead of relying on those "what are braces?" searches, focus on making your website a living resource with:<ul><li>Genuine opinion pieces</li><li>Helpful resources for all audiences (including the elderly and visually impaired)</li><li>Regular content updates that add real value</li></ul>Stand Out With Multimodal ContentDon’t just write – show, explain, and connect through various formats:<ul><li>Infographics and custom imagery</li><li>Videos (including patient testimonials)</li><li>Layer these elements over time so creating isn’t overwhelming</li></ul>This not only serves your patients better, but also increases your chances to be cited by AI results! Be a Local PillarHyperlocal reputation matters more than ever. Support a charity, sponsor a local team, or let your staff champion the causes that matter to them—and tell these stories on your website. Bonus points: Get backlinks and testimonials from those you support! Reviews, Reviews, ReviewsThird-party reviews, first-party testimonials, before/after case studies, and video thank-yous all help build trust and visibility. Don’t be shy; ask for them and display them proudly! Don’t Fall for Cheap SEO GimmicksWith AI buzz everywhere, some agencies are making big promises at low prices—often leading to messy, spammy outcomes that can hurt your website for months. Invest in trusted pros who build for the long-term. Other Key Updates & Warnings<ul><li>Apple is gearing up to launch an AI-powered search for Siri in 2026. (“World Knowledge Answers” is coming but might use Google’s Gemini—shocking!)</li><li>Google launched a new spam update. Following the rules? You’re okay. Cutting corners? Beware big traffic drops.</li><li>Website security remains critical. Hacked sites can lose 50% of their traffic overnight. Protect yourself with strong passwords, two-factor authentication, regular updates, and thorough backups. (90 days is Ross Dunn's recommendation!)</li></ul>Metrics That Matter<ul><li>AI search traffic (from LLMs like ChatGPT, Perplexity) now converts just as well as regular SEO traffic—but is still a tiny slice of total visits. This will grow, so get ready!</li><li>ChatGPT referral traffic is on the rise and, for some sites, even higher than Bing.</li></ul>Have questions or want your own SEO challenge discussed on the podcast? Email us at info@firstdentist.com! <ul><li>(00:00) - Intro </li> <li>(00:33) - How Dentists Can Stay Competitive in Search Results </li> <li>(08:34) - Apple to launch AI search for Siri in 2026: Report </li> <li>(10:11) - Google releases August 2025 spam update </li> <li>(11:51) - Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic </li> <li>(13:28) - Google Traffic Drops 50% After Site Hack; Recovery Can Take Time Says Google </li> <li>(18:50) - LLM traffic converts about the same as organic search: Research </li> <li>(20:19) - Google AI Mode may become the default Google Search experience “soon.” </li> <li>(21:52) - Nearly all ChatGPT users still rely on Google: Data </li> <li>(23:48) - Closing & Contact Information</li> </ul>

11 total episodes available

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Frequently asked questions

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What is Dental SEO 101 Podcast?: The Dental SEO 101 podcast is your ultimate resource for optimizing your dental practice's online presence! The host, Ross Dunn, simplifies the complex world of digital marketing, offering strategies explicitly tailored for dentists.

Each episode covers essential topics such as the fundamentals of SEO, local SEO strategies, and tips for enhancing your website's visibility. Learn actionable techniques to attract more patients and boost your revenue while maintaining exceptional customer service.

Whether you're a seasoned practitioner or just starting out, Dental SEO 101 equips you with the tools to thrive in today’s digital landscape. Subscribe now to ensure your practice is set for long-term success, and take the first step toward a profitable future!
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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