How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Dentsu Explores: Retail Media

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by Dentsu

5.0(2 reviews)

10 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇩🇰

Podcast Overview

Vi udforsker det lovende potentiale indenfor Retail Media set med danske øjne og ser på, hvad vi kan lære af den rivende udvikling i udlandet, og hvordan det kan omsættes i et spirende landskab herhjemme. Vores værter Christina Schaarup og Mads Albers arbejder begge inden for områder, der berører Retail Media og er overbeviste om, at det har en stor og lysende fremtid i Danmark. De inviterer eksperter og aktører fra ind- og udland i studiet for at høre deres strategier, analyser og erfaringer med at skabe nye banebrydende forbindelser mellem retailere, brands og forbrugere. Mere sulten på nye indsigter i mediemarkedet? - Læs Dentsu’s 2024 udgivelse om udviklingen på mediemarkedet. Her finder du også et zoom på Retail Media. Se den her: https://www.dentsu.com/dk/dk/mediemarkedet-2024 Podcasten er lavet af dentsu denmark i samarbejde med Adform og er produceret af PODADS Productions.

Language

🇩🇰

Publishing Since

2/3/2024

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Recent Episodes

June 23, 2026

Episode 9: Wolt Predicts the Death of Retail Media – and That's Actually Good News

In this episode, we meet Catalina Salazar, Global Senior Director of Retail Media at Wolt, who shares her perspective on how one of Europe's fastest-growing delivery platforms approaches retail media as a strategic discipline. We discuss how advertisers can get started with a test-and-learn setup, and how Wolt's transactional data creates deeper consumer insights and strengthens overall media buying. At the same time, Catalina challenges the conventional view of retail media as a purely performance-driven channel - and argues that the next frontier is about elevating brand storytelling. She even predicts the "death" of retail media in its current form, and her take on what that means for the future of advertising is a perspective you won't want to miss. We explore the growing potential of strategic partnerships, the importance of continuous learning, and how brands can build a genuine understanding of their customers through retail media data. Our hosts Christina Schaarup and Mads Albers both work across areas that intersect with retail media and are convinced it has a bright and significant future in Denmark. They invite experts and practitioners from Denmark and abroad to share their strategies, analyses, and experiences in forging new, groundbreaking connections between retailers, brands, and consumers. The podcast is produced by dentsu denmark in collaboration with Adform and is made by PODADS Productions.

August 21, 2025

Episode 8: Kunden Først: Salling Groups Strategi for Retail Media

Hvordan bygger man et retail media setup, der tager afsæt i kundernes behov – og ikke bare i annonceplads? I denne episode møder vi Anders Spicker, Head of Retail Media hos Salling Group, der står i spidsen for at gøre retail media til en integreret del af koncernens kundecentrerede strategi. Vi taler om, hvordan teamet er organiseret, hvilke ambitioner der driver arbejdet, og hvordan Salling Group allerede skaber dokumenterbar værdi for både brands og forbrugere. Samtidig diskuterer vi, hvorfor retail media ikke længere bør ses som et taktisk add-on, men som en strategisk kanal i det moderne mediemix – og hvorfor annoncører bør overveje det som en aktiv del af deres medieaktivering fremadrettet.

February 3, 2025

Episode 7: Get good fast and take advantage

Dive into the mind of Carlsbergs Head of Media Allard de Wijkerslooth, his thoughts about retail media and how we decided to approach it through a shared portfolio learning agenda. Set on fire by the idea, that this might be a brand’s new performance discipline, he set out to understand, how Retail Media could work for all of Carlsbergs’ many awesome brands. And along the way we also learned, that even though retail media I “just” media, it not simple to be both the seller to the retailer and the buyer of other (ad) product from that same entity. Please note: this episode is in English

10 total episodes available

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What is Dentsu Explores: Retail Media?: Vi udforsker det lovende potentiale indenfor Retail Media set med danske øjne og ser på, hvad vi kan lære af den rivende udvikling i udlandet, og hvordan det kan omsættes i et spirende landskab herhjemme.

Vores værter Christina Schaarup og Mads Albers arbejder begge inden for områder, der berører Retail Media og er overbeviste om, at det har en stor og lysende fremtid i Danmark. De inviterer eksperter og aktører fra ind- og udland i studiet for at høre deres strategier, analyser og erfaringer med at skabe nye banebrydende forbindelser mellem retailere, brands og forbrugere.

Mere sulten på nye indsigter i mediemarkedet?

Læs Dentsu’s 2024 udgivelse om udviklingen på mediemarkedet. Her finder du også et zoom på Retail Media. Se den her: https://www.dentsu.com/dk/dk/mediemarkedet-2024

Podcasten er lavet af dentsu denmark i samarbejde med Adform og er produceret af PODADS Productions.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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