Connecting data, people, and places for the future of European tourism
Welcome to the DEPLOYTOUR podcast series, which explores how DEPLOYTOUR, a European co-financed project, is building a trusted and secure European data space for tourism. Each episode will turn complex data innovation into clear, human stories that address real industry challenges and give a voice to the people shaping the future of tourism in Europe.
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Making sense of tourism data with Federica Amati 🧩
With more tourism data available than ever, how can destinations make sense of it? In this episode, Federica Amati, Senior Advisor at the Data Appeal Company, discusses how combining data sources and human insight can help destinations better understand tourism, its quality and its impact. Alongside good practices and real-world examples, the conversation also explores how DEPLOYTOUR is addressing the challenges facing data-driven tourism.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
27 Aug 2026
From tourism growth to governance: The Balearic Islands Government’s vision. With Miguel Rosselló🏝️
What does it mean to govern tourism when millions of visitors, residents, businesses and natural resources all have to coexist? In this episode, Miguel Rosselló, General Manager of Tourism for the Government of the Balearic Islands, shares the government’s perspective on the challenges facing one of Europe’s leading tourism destinations. From moving beyond visitor numbers as a measure of success to using data, AI and collaboration to support better decisions, he gives us a glimpse into the future of tourism governance.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
20 Jul 2026
Smart Tourism in practice: How Seville uses data to manage this mature destination? With Daniel Santana ☀️
What happens when a destination is already one of Europe's most visited? In this episode, Daniel Santana, Product Manager at the Smart Tourism Office of Seville, explains how data and smart tourism solutions are helping this popular city improve decision-making, support local communities and build a more sustainable future.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
16 Jun 2026
How can data support carbon footprint for destinations? With Ivar Neelis 📊
In this episode, Ivar Neelis, researcher and lecturer at Breda University of Applied Sciences, explains why emission reduction and climate adaptation are essential for tourism to be future-proof. He introduces a tool designed for DMOs with limited data access, unpacks the challenges of data collection, and shares concrete first steps and good practices to start measuring destination's carbon footprint.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
12 May 2026
Sustainable Tourism Management in Alpine Regions with Tanja Sodja🏔️
In this episode, Tanja Sodja, Digital Project Manager at Tourism Bohinj DMO, shares how the Julian Alps, a cross-border destination, uses data and digital tools to tackle seasonal overcrowding, sustainability pressures, and their impact on local communities and the natural environment. How can data and partnerships make a real difference? Listen to find out and learn from the best practices and innovative solutions emerging from this DEPLOYTOUR pilot.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
14 Apr 2026
The European Commission's vision on data for the tourism sector with Misa Labarile 📜
In this third episode, we zoom out to the European level with Misa Labarile, Policy Officer at the European Commission, to understand why data has become a strategic priority for the European Union (EU), and what this means for tourism. From the European Data Strategy to the Common European Tourism Data Space, this episode explores how and why these initiatives come together to build a trusted, ethical, and collaborative data ecosystem in which everyone across Europe can share and benefit from data. How does the EU balance data sharing with privacy and sovereignty? How can better access to data help tourism? And why is Europe betting on Common European Data Spaces? Listen to this episode to get the full picture from the heart of European policy-making!
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
9 Mar 2026
What is a Data Space, and how does it support tourism? With Jonathan Huffstutler 🌍
In this second episode, we dive into the concept of data spaces with Jonathan Huffstutler, exploring what this term really means beyond the technical buzzword. As part of DEPLOYTOUR, he explains how data spaces represent a new evolution in data sharing: moving from isolated exchanges and closed platforms to open and interoperable ecosystems built on governance and sovereignty. Through concrete examples and simple explanations, this episode unpacks how data spaces actually work in practice, how they ensure trust, security, and fair use of data, and why Europe is investing in common data spaces as a strategic choice rather than leaving this transformation entirely to the market.
Listen to this episode to get a clearer understanding of the mechanisms, rules, and collaboration models that make data spaces work.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
17 Feb 2026
Rethinking Tourism Through Data with Dolores Ordoñez. 🌍
In this first episode, we explore how DEPLOYTOUR is rethinking tourism through data with Dolores Ordóñez, General Director of AnySolution and DEPLOYTOUR coordinator. With DEPLOYTOUR, we advocate for the inclusion of tourism in the European data strategy as a key pillar of the data economy. In this fast-growing ecosystem — which remains highly heterogeneous — challenges are numerous: sustainability, data fragmentation, overtourism... Data is emerging not only as a solution, but also as a powerful tool, especially when combined with AI, to support the transformation and resilience of the tourism sector.
To learn how data can support the tourism sector and how you can be involved in DEPLOYTOUR, listen to this epsiode!
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
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