Discover the fascinating world of designs, and the role they play in our everyday lives through conversations with intellectual property experts and designers from around the world. Brought to you by the Hague Registry with the support of the Funds-In-Trust Japan Industrial Property Global.
Stories of How Innovation Through Design Impacts Daily Life
What makes a design unforgettable, and can it change your life? In this episode, WIPO professionals share stories of how everyday products with innovative designs improved their routines, sparked joy, and made a lasting impact in their lives. Their stories highlight the powerful role design plays in solving problems, bringing beauty to our world, and enhancing our quality of life.
10 Dec 2025
Designing for Change
Join us as Mathilde Wittock, founder of MWO Design, shares how she uses unique designs to transform discarded tennis balls into acoustic and furniture pieces. She explains how sustainable design and material experimentation can fuel creative ideas and why securing design registrations, trademarks, and patents play a key role in responsibly protecting, scaling, and sharing innovation.
12 Jun 2025
Protecting Creativity: Practical Insights for Designers
Amano Ishikawa from the Japan Patent Office shares actionable strategies that empower designers to protect their creativity and thrive in global markets; this is an interview.
12 Mar 2025
Practical Insights for Protecting Your Designs and Safeguarding Creativity
Season 2 opens with looking at practical insights for protecting your designs and safeguarding creativity. We are joined by Ms. Tracy-Gene Durkin, Practice Leader at Sterne Kessler, a recognized leader in the design field with over 30 years of experience in patents, trademark, and copyright. Drawing on her extensive experience with design protection and The Hague System, Ms. Durkin highlights effective strategies and practical tips for filing applications internationally. Tune in to discover expert guidance on securing creativity through design protection that can empower both new and seasoned applicants.
30 May 2024
Bridging the Gap with the Hague System in Developing Countries
Tune in as we explore the Hague System's outreach efforts in developing countries with Adrienne Thompson, Deputy Director Registrar of Industrial Property at the Jamaican Intellectual Property Office (JIPO). In this episode, we delve into initiatives aimed at making the Hague System’s benefits more accessible to designers in the region. Discover how JIPO is empowering local creators with the necessary tools to achieve global impact in the effort to bridge gaps in design protection.
3 May 2024
Crafting Success and Empowering Women
Join us as we feature Sladjana Milojevic, the visionary founder of Nonna Handmade, and explore her remarkable journey in the design world. Discover how her creativity and innovative spirit led her family-owned business to success. Gain insight into her inspirational accomplishments and learn about her commitment to empower women and positively influence local communities.
18 Mar 2024
From Testimony to Achievement: Santos’ Experience with the Hague System
Listen to the story of Santos, a family business grown into a well-established company selling their products all around the globe. Discover how they harnessed the Hague System and leveraged design protection to grow internationally.
28 Feb 2024
Designing Dreams: Xiaomi’s Hague System Journey
In this episode, we delve deep into the world of design with Xiaomi, the global giant ranked as the second-largest manufacturer of mobile phones worldwide. Discover their unique vision of design and hear about their challenges, triumphs, and insights.
25 Jan 2024
Begin Here: Using WIPO’s Hague System for Design Protection
Take a deep dive into the Hague System for the international protection of industrial designs. Join Jonah Asher, Coordinator of the Hague Infoline Unit at the WIPO, as he explains what designers need to know to make effective use of the Hague System to protect their creations.
27 Dec 2023
Why Designs Matter, and How WIPO’s Hague System Helps Designers
What is a design? Why is it important? And how can one protect and register their design? Join us for a primer on designs and learn about WIPO’s Hague System which helps designers protect and promote their work internationally.
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