Design This: Beyond the Dieline

About Design This: Beyond the Dieline

Design This: Beyond the Dieline draws a spotlight on Bonafide Brand Builders, Consummate Content Creators and Curators and the Phenoms of Product Design and more. Design This: Beyond the Dieline is hosted by Awaken Koala, one of the world's leading experts bringing ideas to life, helping companies think beyond the dieline to tell their product and brand story.

Publisher

Cannabis Radio

Category

business

Language

en

Explicit

No

First episode

13 Oct 2022

Latest episode

26 Jan 2023

Latest episodes

14 episodes in the feed.

1. 

   26 Jan 2023

   Jacob “The Fox” Schlichter

   Our guest is a designer and small business owner from southern MN. For the last couple of years, he has led apparel design for the Tommy Chong brand. Today we welcome Jacob “The Fox” Schlichter to Design This. He is in charge of designing, creating, and selling the Tommy Chong branded apparel. Jacob told our producer that Tommy's business manager had sought him out and was impressed by his design work and the quality of the apparel he was making for his personal brand Slicks. (https://getslicks.com/)

2. 

   19 Jan 2023

   Heroine Brands With CEO Claudia Summers

   Our guest focuses on key partnerships to build communities that convert and enhance next and new-generation innovation and growth for brands in challenging markets. Today we welcome Claudia Summers. On the Heroine Brands (https://www.heroinebrands.com/) website, it states you are the master of connecting people. You will pull from all her contacts to match just the right people & partnerships together. I want to ask you about one of those partnerships in the Crypto Cruise with Jet Luxe, F1, and Empress Jets. Claudia also manages branding projects for C-90 (https://www.c-90.com/), a brand lab for the next and new. She works with next-generation companies and traditional brands with new ideas. She also fully integrates creative work with global clients in the luxury, fashion, beauty, leisure, and premium retail & DtoC vertices. Heroine Brands serves as a Seed to Sale consultancy. You are a public supporter of psychedelics and you recently attended the Wonderland Conference in Miami.

3. 

   12 Jan 2023

   SmartLedger With Gregory Ward

   At SmartLedger, they envision a world transformed through the use of blockchain technology. Their mission is to contribute and accelerate the coming of this newly born era of full accountability, and optimized efficiency by assisting in the wide implementation of blockchain solutions across all sectors. With access to more than 250 patented and other blockchain innovations, SmartLedger helps its customers realize their full potential by implementing customized strategies using ground-breaking blockchain technologies. Their experience in navigating and managing traditional technology distribution channels, paired with their insightful command of blockchain applications, and our communication focus on the latest innovations, allows them to introduce their vendor partners' blockchain technology to the right customers.

4. 

   5 Jan 2023

   Soldout NFTs With Arvin Khamseh

   Arvin Khamseh has always been at the forefront of new tech trends with an impressive history in biohacking, and internet marketing. Combining this with his experience in running investor relationship marketing for public companies, Arvin knows what it takes to attract investors online. Successfully selling out an Italian artist collection in 2021 was a proof of concept to apply his knowledge in investor relationship marketing to NFT marketing. Since then, Arvin Khamseh has consulted with 400+ NFT brands and has agency partnerships with Reddit, Twitter, Quora, and Meta. One of the largest sellouts did +$5m in 20 hours and the other made an astonishing +$10m in 20 hours. Most recently, Arvin helped an NFT brand hit #1 on Icy. tools and is the #1 trending on Opensea. Arvin is excited to help lead the conversation around NFTs and is a highly sought-after guest featured in media around the world (including recent features in USA Today and Entrepreneur). Moreover, some of his appearances include The Nifty Show, New To Crypto, and Jordan Belfort’s The Wolf’s Den.

5. 

   22 Dec 2022

   Bud's Goods & Provisions With Jessica Fimbel Willis

   Our guest is the Creative Director of Bud’s Goods & Provisions, a New England cannabis brand based in Worcester (were-stir), Massachusetts. She is responsible for bringing the creative vision of Bud’s Goods to life through all visual touchpoints, including the opening of three adult-use cannabis dispensaries in Massachusetts and the successful launch of two cannabis products – Lil’ Bud’s & Lil’ Jay’s. Before Bud’s Goods, she worked in the Food & Beverage industry as a Design Manager for two international restaurant chains in New York City – Pret A Manger and Le Pain Quotidien and then eventually made it to Bud’s Goods. Then she would launch her own design consulting company. Bud's Goods is the creator of Lil’ Bud's, also known as "The People's Eighth." It’s filled with 3.5g of high-quality "popcorn" flower and she has Lil' Jay's, a pocket-sized metal tin containing ten 0.35g full flower pre-rolls.

6. 

   15 Dec 2022

   Cannaland With Matt Morgan

   Our guest, Matt Morgan, has co-founded several cannabis companies including Bloom Dispensaries, Tryke companies, Reef Dispensaries, Ignite Cannabis Co, and Green Axis Capital. Now he is a Cannabis Industry Advisor and Co-Founder of the metaverse Cannaland. The Cannaland™ platform is powered on the blockchain and will allow instant purchases of real estate (land parcels), NFTs as well as other digital assets using Cannaland™ Tokens ("CNLT"), a cryptocurrency providing transactional utility within Cannaland™. Users can shop for weed in Cannaland, learn more about the strains and weed they’re buying, and watch as brands roll out their true marketing visions without fear of legal repercussions. Matt told Herb magazine that with the introduction of virtual reality and augmented reality, those experiences within Web3 aren’t so far off from a real-life shopping experience and it will feel just like “you’re in the dispensary like you’re in the cultivation.” Matt has built out a virtual token called Canna that can be used inside the virtual space and he said it “will operate similarly to the way that Mana operates inside Decentraland.” He would like for Canna will also eventually be accepted at real-life dispensaries saying it– 's “almost like Apple Pay inside the dispensary”.

7. 

   8 Dec 2022

   CannaPlanners With CEO William Read

   We're here with a full-service creative design and web development agency that is normalizing the Cannabis Industry with beautiful design and professionally built web solutions. On the company blog William wrote a post: “as you begin to build the brand that will come to identify your business, here are 5 common mistakes to avoid”. We talk about relying on freelance designers. While he says freelancers are great, he said “when it comes to building the visual identity of your business, it’s risky to rely on hourly freelancers and the instability that comes along with them.” Next, William mentioned failing to dial in his creative process and he said it’s important to go into design utilizing a proven creative process that ensures William's ideas are communicated and captured. The next mistake he mentions was creating a brand that is not unique or identifiable. He wrote the cannabis industry in particular has a bad history of trademark issues, but it’s also important to make sure your name is unique enough to show up in search results.

8. 

   1 Dec 2022

   Sackville Studios With Lana Van Brunt and Hayley Dineen

   We're here with our guests who are two Brooklyn-based female founders of Sackville & Co., a design-focused contemporary cannabis accessories brand. We welcome the founders of Sackville: Lana Van Brunt and Hayley Dineen. They both come into cannabis with experience in luxury product development, experiential marketing, and business development for companies ranging from Vivienne Westwood to VICE. Lana has worked as a director at both VICE and ATTN: media groups. Sackville has been called a chic CBD brand that looks as good as they make them feel. They have created Sackville Studios, a multidisciplinary cannabis design, and production studio. They have worked on projects with Playboy, Cresco Labs, and Curaleaf.

9. 

   17 Nov 2022

   Studio TBD with CEO Robert Lund

   Our guest has a background in advertising, branding, creative development, and design strategy. He has been leading creative departments at some of the most prominent agencies in Europe and the US. I’m here with CEO and Chief Creative Officer for Studio TBD, Robert Lund. Robert recently presented a limited edition series of 1/1 NFT artworks, based on NFTs in the Studio TBD DAO Collection. The series includes Bored Ape Yacht Club, mfers, Dour Darcels, Fly Frogs, and more, interpreted by artist, Afshin Piran. He created a lot of supporting content and engagement. Robert has Radio-TBD, playing music carefully curated by some of NYC’s most prominent DJs. He has an active Discord channel. We talk about the makeup of people that have shown interest in what you’re working on. We deep dive into Robert's Studio TBD All Access membership token. They're offering access to their limited edition products and token-gated services and events, but what we want to know about is how it functions as a mint pass for The Studio TBD Shadow Project, a 10K ERC-721 Generative Art PFP NFT series.

10. 

    10 Nov 2022

    PARA With Founder & CEO Mariam Saïd

    Today we welcome Mariam Saïd, Founder & CEO of PARA a newly launched, BIPOC, a female-founded online shop specializing in aesthetic, premium paraphernalia for beginner cannabis consumers. Partnering with numerous established designers from around the world, such as Laundry Day, House of Puff, Studio A-OK, Jaunt, and My Bud Vase, Para has curated an unparalleled assortment of pipes, bongs, papers, trays, scents, and much more. During the global shutdown in 2020, Saïd - along with a large portion of humanity - turned to cannabis for anxiety management. Intimidated by the current array of cannabis paraphernalia shops, Saïd decided to utilize her expertise from working in luxury fashion to propel a product category that she was personally passionate about. Mariam says she had been operating in the luxury retail space for over a decade, spending the majority of her career as a Merchandise Buyer & Planner for Saks Fifth Avenue, Bloomingdale’s, and Ralph Lauren. Saïd's experience becomes evidently clear in the array of premium products she has curated for Para, a modern, eclectic, and aesthetically pleasing line of products that double as stylish home décor.

11. 

    3 Nov 2022

    Mikey Moon and Cesar Santamaria Part 2: The Meaning Behind "Beyond The Dieline"

    Today we welcome back Mikey Moon and Ceaser Santamaria to dive deeper into Awaken Koala. We also look into and explain the meaning behind "Beyond The Dieline". The most inspiring ideas reveal themselves within our dreams. Koalas are known to sleep for up to 22 hrs a day, making them the world’s leading experts on dreams. Awaken Koala (https://awakenkoala.com/) believes there is a dreaming Koala lying dormant within all of us. Awaken Koala is a network of highly skilled and creative professionals purposely driven to make a difference by enabling and empowering their community through creativity, fueling the next generation of creative entrepreneurs, and using their network and resources to deliver impactful and unique solutions for their clients both large and small. Distinguished by a combination of passion and commitment to craft Awaken Koala uses Trend Insight, Creative Brainstorming, and Rapid Prototyping to guide our clients down a creative path that leads to disruptive innovation. The Koala community specializes in Content Creation/Curation, Brand Development, Product Design, Fast Moving Consumer Goods, Packaging, Web Development, and Digital Media Production. They use all of these skills holistically to deliver on each project they take on for their clients. All that today on Design This: Beyond The Dieline (https://cannabisradio.com/audio/8404) with Mikey Moon and Cesar Santamaria only on Cannabis Radio (http://www.cannabisradio.com/).

12. 

    27 Oct 2022

    Awaken Koala with Mikey Moon and Cesar Santamaria

    The most inspiring ideas reveal themselves within our dreams. Koalas are known to sleep for up to 22 hrs a day, making them the world’s leading experts on dreams. Awaken Koala (https://awakenkoala.com/) believes there is a dreaming Koala lying dormant within all of us. Awaken Koala is a network of highly skilled and creative professionals purposely driven to make a difference by enabling and empowering their community through creativity, fueling the next generation of creative entrepreneurs, and using their network and resources to deliver impactful and unique solutions for their clients both large and small. Distinguished by a combination of passion and commitment to craft Awaken Koala uses Trend Insight, Creative Brainstorming, and Rapid Prototyping to guide our clients down a creative path that leads to disruptive innovation. The Koala community specializes in Content Creation/Curation, Brand Development, Product Design, Fast Moving Consumer Goods, Packaging, Web Development, and Digital Media Production. They use all of these skills holistically to deliver on each project they take on for their clients. All that today on Design This: Beyond The Dieline (https://cannabisradio.com/audio/8404) with Mikey Moon and Cesar Santamaria only on Cannabis Radio (http://www.cannabisradio.com).

13. 

    20 Oct 2022

    Cannabis Creative Group With Dan Serard

    This week on Design This (https://cannabisradio.com/audio/8404), we’re talking to a guest who works for a digital marketing leader in the cannabis industry. His company has client partnerships in over 20 states, as well as Canada, Mexico, and Europe. Dan Serard has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group (https://cannabiscreative.com/about/dan-serard/) – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, and National Association of Cannabis Businesses. He is currently a committee member of the National Cannabis Industry Association’s Marketing and Advertising Committee and part of the Rolling Stone Cultural Council. Dan will be speaking on one of the MJ Biz Con 2022 panels to discuss Digital Content Marketing Plans that Bring ROI.

14. 

    13 Oct 2022

    Four Twenty Tarot With Julianna Rose

    This week, we’re here with a Korean-American designer, activist, and cannabis enthusiast based in Southern California who created something that will uncover the magic of cannabis with the wisdom of traditional tarot cards in an easy-to-use deck for curious and creative stoners or anyone wanting to unlock the power of their intuition. So Let's bring on Julianna Rose to the show. The Four Twenty Tarot has a funky color palette of lime green, fuschia, black, white, and gray. The cartoonish style, a riff on the traditional Rider-Waite deck, highlights the crux of the meanings in a light-hearted fun way. The bright colors and diverse imagery make this deck unique. The deck is filled with strong female representation, even in the king cards. The images will be familiar to any seasoned tarot reader but the subtle nods to cannabis make it stand out. Those less experienced with tarot will appreciate the beautifully illustrated cards and foldout guide that feature a truly inclusive and diverse array of characters.

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.