About Design Untangled | A UX & design podcast in plain English
UX has a usability problem.
Chris and Carla are on hand to help you navigate through the jargon, user flows and mind maps so you can concentrate on designing great things for users.
**Disclaimer** The views on this podcast are ours and don’t represent the views of any former or current employers or clients.
BONUS: Emma Goddard - Inclusive Design: Benefits to Users and Organisations
Inclusive design is about more than just making something accessible. It takes into account all forms of difference in humans such as gender, culture and other diverse attributes.
Particularly important is looking at situations where people are excluded from using a product or service and ensuring that the needs of those people are catered for.
About our guest
Emma Goddard is Head of Inclusive Design at Deloitte Digital UK. She's spent the last five years channeling her creative energy as a designer into engaging with excluding communities to create solutions that allow everyone to participate in the digital and physical world.
Emma’s led a number of inclusive design engagements across industries, particularly healthcare. Most recently this includes her role leading a team of 17 as Head of Inclusive Design for NHS Test & Trace. She’s also the Co-Chair of the BIMA Inclusive Design Council.
What you’ll learn
How inclusive design differs from accessibility
Why inclusive design is important for organisations
How do you get buy-in to practice inclusive design in your organisation?
What are some key challenges in setting an inclusive design agenda?
Show notes
Microsoft Inclusive Design Toolkit (https://www.amazon.co.uk/Wally-Olins-Brand-Handbook/dp/0500514089/ref=sr_1_1?dchild=1&keywords=Wally+olins&qid=1607095547&sr=8-1)
Kat Holmes - Mismatch (https://www.amazon.com/Mismatch-Inclusion-Simplicity-Technology-Business/dp/0262038889/)
2 Mar 2021
S2E6: Alex Paquin - How to maximise customer experience with branding
We’ve partnered with ProtoPie (https://www.protopie.io/), the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty (https://designuntangled.co.uk/series/season-2-designing-for-a-new-level-of-uncertainty).
Advertising and branding have been around as long as there have been things to sell. What new and innovative approaches can brands use to maximise their marketing impact and deliver solutions that satisfy today’s ever changing customer needs?
How do different cultures affect the approach for creating and marketing products and how does the marketing itself have to change to appeal to customers?
What techniques can be used to explore creative ideas that aren’t necessarily part of a brief provided by a client? How can this culture be embedded in an agency’s way of working?
About our guest
Alex is the Chief Executive Officer, and founder of Zerotrillion (https://www.zerotrillion.com/), a global
creative agency that provides services to organisations in different continents, with very diverse cultures and approaches to marketing.
Alex has worked at a number of agencies during his career in Dubai, Amsterdam and Toronto. He brings a wealth of experience from his background in criminology and social psychology and applies this to creating experiences for well-known and upcoming brands.
What you’ll learn
What do creatives do in an advertising agency?
How can behavioural psychology be used to form part of a design or marketing approach?
What is unique about brands and their customers in Dubai?
How do you create brands for future looking brands and ideas like sustainability?
How are you are brands and marketers adapting to the changes that have happened in consumer the landscape in 2020?
Show notes
Wally Olins - Brand Handbook
Ben Horowitz - The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
23 Feb 2021
S2E5: Jani Cortesini - How to run design sprints virtually
We’ve partnered with ProtoPie (https://www.protopie.io/), the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty (https://designuntangled.co.uk/series/season-2-designing-for-a-new-level-of-uncertainty).
Design Sprints have been around for quite some time. It is a process that has been created by Google and adopted by many. It allows businesses to get answers to strategic questions quickly, using design thinking methods and tools.
The ZOO, Google's creative think tank for brands and agencies, has adopted and implemented Design Sprints as a way of helping brands quickly ideate, iterate, prototype and test creative ideas that then get implemented and launched.
During lockdown and due to people not being able to get together in a workshop environment, Design Sprint Masters have had to utilise different tools and methods of facilitation, and have had to change the process to fit with the new reality.
In this episode you’ll learn more about how they’re doing it at Google ZOO, what they’ve learnt in the process so far, what has worked and hasn’t worked as well as tips to make your remote sprints successful.
About our guest
Jani runs Design Sprints to help brands and agency partners solve business problems through user insight, Google Technology (from Machine Learning and Voice Interfaces to YouTube Content and Data Driven Creative) and rapid prototyping.
What you’ll learn
What problems do Design Sprints solve?
What’s the best thing about Design Sprints?
What are some of the challenges clients have implementing them?
When shouldn’t you use a Design Sprint?
What are the challenges in running Sprints remotely?
What are some of the benefits of facilitating things remotely?
What methods have had to change due to the pandemic?
Are Design Sprints as effective when not done in person?
How does prototyping work in a remote environment?
How have Design Sprints evolved over time?
Show notes
About Google ZOO
All about Design Sprints
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.1 / 5
10 ratings
Contact Design Untangled | A UX & design podcast in plain English
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Design Untangled | A UX & design podcast in plain English?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
