The Designing Futures podcast discusses how to create a thriving career in design. We’ll talk about how to build a successful career and we’ll get into the business of design, strategy and innovation. You’ll hear impactful stories and insights from myself, inspiring luminaries and well known design leaders from top consultancies, major corporations, startups, manufacturers and academia.
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#21: Women as Natural Design Leaders with Katie Dill
In this episode of Designing Futures, Angela is joined by Katie Dill, head of design at Stripe. Katie is a design executive with a history of building outstanding teams and delivering impactful products with experiences that span from industrial, service, and digital design, to UX and business strategy. She was also named one of Fast Company’s “Most creative people in business”. Katie shares her thoughts and experience as a female leader in design - From the various traits leadership requires and why women are a great fit for those roles, her upbringing playing a part, and what inspires her to be a leader. Ang and Katie discuss the impact of design being connective tissue within organizations and strategies to maintain that status such as design systems and other techniques like a shared slide deck with status updates to help improve efficiency and transparency across various divisions or departments. Katie also compared and contrasted the different environment and workflow between her consultancy and corporate journey respectively and the different vantage points associated with each as well as the importance to the physicality of design and creative pursuits that shifted due to the remote culture brought in by the pandemic. Lastly, she discussed her “why” in raising her young children and motherhood.
21 Nov 2022
#20: Moving Things Forward In The Design Industry with Michael DiTullo
In this episode of Designing Futures, Angela is joined by Michael DiTullo, a dear friend of hers and the founder and creative chief director of Michael DiTullo LLC. Michael has created iconic and innovative products and brand experiences for companies that want to disrupt their categories and impact culture. He’s skilled in brand positioning, innovation strategy, product roadmapping, industrial design packaging, and OOBE while covering categories like retail experience, interior architecture, robotics, footwear, and many more. Michael shares his thoughts on brand consistency and running his own business but spoke on the path he took to get to that point. He spoke on the various leadership positions he held from Nike to Frog and other companies and building an incredible body of work and deciding it was time to work for himself. They talk about how design is a trust based industry and how there are many portfolios and aesthetics that seem to be the same as everybody else’s now compared to the years prior which prevents risk taking for most, where Michael explains how his independent practice charges a premium for unique results. Angela and Michael discuss the impact of the pandemic on the design and his relationship with clients post pandemic, how they should be in agreement that they’re going to have to try stuff. Michael also speaks about the differences he notices in being an “intrepreneur” versus an entrepreneur, being on the corporate side of design but also what it takes to run a successful consultancy. Finally, they discuss Michael’s mindset/ outlook and how he sees himself as less of simply an “expert” and more as someone who is “here to help move things forward.”
5 Jul 2022
#19: Past and Present of Industrial Design Industry Pt. 2 with Scot and Walter Herbst
Picking up from our last episode of Designing Futures, Angela is joined by Scot Herbst, a creative design director of Herbstprodukt, and his father, Walter Herbst, the founder and former CEO of Herbst LaZar Bell and currently COO of Herbestprodukt.
Scot and Walter share their ‘WFB’ experience - their “Work From Boat” work-style. Walter tells us about his journey through the historical and cultural movements of the Industrial Design Industry, and the ebbs and flows of sustaining a design career over the last 40 years. Scot discusses following his dad’s footsteps in design and working at Herbstprodukt - a design, brand, and strategy consulting agency with internal design teams based in Silicon Valley.
We discuss Walter’s contributions to the education of the Industrial Design field - creating the Master’s degree in Product Design and Development Management program at Northwestern University, where he is currently a director and professor of the program.
Stay tuned for Walter’s book called “No Excuses Innovation” coming out in August this summer!
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Learn more about Yeh IDeology at www.yehideology.com (http://www.yehideology.com)
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