Get daily insights in business, health, and tech—specifically for online and local business owners. Discover strategies to keep your calendar full and your business thriving. Hosted by Vincent Phamvan, Founder of Vyten Mobile Apps, a 3x CMO, Forbes Council member, and 40 Under 40 recipient.
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ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company
Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down with Jennifer back in October of 2022 she was the Chief Marketing Officer of Brightcove. Now she’s in a new role as the CMO of Acquia. We hope our Destination CMO audience will enjoy these stories and insight’s from Jennifer’s career as a senior marketing leader.
Destination CMO with guest Jennifer Griffin Smith
As the Chief Marketing Officer of Brightcove, Jennifer Griffin Smith is motivated by discovering the possibilities technology can offer, and building communities of like-minded people who can share stories, be inspired, and learn from each other. Jennifer is an international marketing executive with more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. Before joining Brightcove, Jennifer held CMO positions at Alfresco Software, Software AG, Workhuman, Avid Technology, and Progress Software. On the Destination CMO podcast she shares the best career advice she ever received, and the specific advice she would give to someone working towards the CMO role. Also in this episode, Jennifer and Vincent discuss how the role of marketer has changed in recent years, and how the streaming industry has changed during that time as well. Jennifer explains that, as streaming takes hold, every company needs to act and think like a media company. You’ll have to listen to the full episode to hear why and how.
Follow Jennifer on LinkedIn https://www.linkedin.com/in/jennifergriffinsmith/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
31 Oct 2023
ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer
This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to miss those insightful conversations coming up next season! In the next few weeks we will be looking back at some of our favorite episodes of Season 2. If you’ve a regular Destination CMO listener, you know that we love fractional CMO stories on this podcast, and Mike Volkin delivers with his expertise as a marketing consultant and top-rated freelancer on Upwork. Stream the full episode to hear Mike’s insights on building value in companies, and why fractional CMOs and marketing consultants are so valuable for startups and small businesses.
Destination CMO with guest Mike Volkin (entrepreneur, Army veteran, speaker, and author)
Our guest today is Mike Volkin, an entrepreneur, consultant, and top-rated freelancer for Upwork. As a fractional CMO and entrepreneur coach Mike has consulted with more than 400 companies. He’s also an Army veteran, speaker, and author of 6 books -one bestseller. As a serial entrepreneur, he has built and sold 6 of his own companies. Today on Destination CMO Mike explains the strategy that led him to becoming one of the top-rated freelancers on Upwork. Mike also shares his advice for how entrepreneurs can build their freelancing careers, increase their revenue, and create passive income streams. Click the link in bio to stream the full episode.
24 Oct 2023
ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex
The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up next season, and for now we are looking back at some of our favorite episodes of Season 2. When we first sat down with Lisa Joy Rosner in October of 2022 she was the Senior Vice President of Brand and Digital Marketing of Oracle. Now she’s leveraging her transformational marketing experience as a Fractional CMO and strategic advisor. We hope you enjoy Lisa’s insights about initiating high value partnerships and building brand trust. And stay tuned for announcements about Season 3 of Destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024.
Destination CMO podcast with guest Lisa Joy Rosner (Fractional CMO)
With more than 20 years of executive experience, Lisa Joy Rosner is an expert at developing metrics-driven marketing solutions for public and start-up companies. In her role as the Senior Vice President of Brand and Digital Marketing at Oracle, she passionately advocates for customers, teams, and revolutionary ideas. Throughout her senior marketing career, Lisa Joy’s teams have included customer, sports, and industry marketing, as well as brand experience design and global advertising in B2B SaaS, MarTech, AutoTech, IoT, Security, Big Data Analytics, and E-Commerce. On this episode of Destination CMO, Lisa shares her thoughts on how important it is to have a flexible career plan for yourself, and that her business and career philosophy is centered on resilience. On the podcast she tells us “you can always change the path you're on.” Click the link in bio to stream the full episode.
Stream new podcast episodes at https://destinationcmo.com/ (https://destinationcmo.com/)
Follow Lisa Joy on LinkedIn: https://www.linkedin.com/in/lisajoyrosner/ (https://www.linkedin.com/in/lisajoyrosner/)
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/ (https://www.linkedin.com/in/vphamvan/)
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ (https://www.linkedin.com/company/destination-cmo/)
Podcast produced by https://www.freshpickedstudio.com/
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