A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Are you creating solutions or just making the symptom look better? In this episode of Destination Roadmapping, Vicky looks at what happens when short-term fixes quietly become long-term strategies. A program, event, or initiative may improve the numbers without actually accomplishing the change you targeted. Before you keep funding something because “we’ve always done it,” ask a better question: What did this actually change? Because sometimes what looks like a solution is just a ver...
30 Sept 2026
What's Holding Your Destination Back?
Sometimes a good project doesn’t fail because it was a bad idea. It fails because the conditions it needed were never put in place. In this episode of Destination Roadmapping, Vicky looks at the gap between what communities build, fund, or launch and the results they expect those investments to produce. From trails and downtown improvements to events and visitor experiences, the real problem may be less about the project itself and more about the pieces around it that were never connected. Be...
23 Sept 2026
Does Your Community Need More Ideas?
Small towns rarely suffer from a shortage of ideas. The problem is what happens when every new idea gets added to the pile and almost nothing ever comes off. In this episode, Vicky talks about why “good idea” does not automatically mean “do it now,” how communities end up buried under their own enthusiasm, and why real prioritization requires being willing to say, “Not now.” Because adding is easy. Choosing is the work. Thanks for listening! Look for new episodes each Wednesday wherever you g...
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