艾迪和盖德，曾经的同事，现在的情侣。同为前运动品牌从业人员，我们深爱这个行业，关注运动品牌营销、热衷于尝试各种产品，并在播客里分享我们的感受和观点。你所听到的每一期，都是我们在沙发上闲聊的真实记录，欢迎在评论区和我们一起嗑瓜子聊天。
Podcast Overview
艾迪和盖德，曾经的同事，现在的情侣。同为前运动品牌从业人员，我们深爱这个行业，关注运动品牌营销、热衷于尝试各种产品，并在播客里分享我们的感受和观点。你所听到的每一期，都是我们在沙发上闲聊的真实记录，欢迎在评论区和我们一起嗑瓜子聊天。
Language
🇨🇳
Publishing Since
3/21/2023
1 verified contact email on file for 迪谈盖论
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Recent Episodes
May 27, 2026
资本的套路？博主的狂欢？品牌的新战场？HYROX“回锅肉”选手的观察2.0｜EP106
<p>上一次聊HYROX是我们很个人的参赛复盘，两个新兵蛋子全是初次比赛的新奇体验和兴奋；这次我们作为回锅肉，对上海站的HYROX也多了一份更成熟的观察和思考，所以这一期的讨论，更多的会从品牌营销和赛事本身出发。</p><p><a class="timestamp">00:01:15</a> 上海站HYROX的热度到底有多高？平台、名人、博主、品牌都是如何影响、参与和渗透的？</p><p><a class="timestamp">00:06:17</a> 赞助商品牌战队的大咖们（PUMA、Beats、众安运动保险、粒刻）；非赞助商品牌如何“蹭热度”（ADIDAS、NIKE、UA、XBIONIC、迪桑特、索康尼、后秀）</p><p><a class="timestamp">00:17:51</a> 跟拍服务的重要性，以及上海站跟拍的参考行情；通过参与品牌HYROX 战队选手可以获得的长远收益</p><p><a class="timestamp">00:20:08</a> 迈胜、CEP 都开始发力HYROX赛事营销</p><p><a class="timestamp">00:21:08</a> HYROX的商业价值被高估了吗？“观众”也是这个赛事的重要一环</p><p><a class="timestamp">00:24:12</a> 上海站的很多选手会通过“奇装异服”展示个性；大家都为这个比赛精心打扮；</p><p><a class="timestamp">00:27:30</a> HYROX的争议：这是资本割中产韭菜的新型工具嘛？</p><p><a class="timestamp">00:33:01</a> 四人接力组的功与过：是降低准入门槛的天才设置，但组数过多、管理不足也导致了现场的混乱</p><p><a class="timestamp">00:36:41</a> 针对运动博主的争议：是真的热爱运动还是跟风蹭热度？</p><p><a class="timestamp">00:40:40</a> 七旬老人王石参加HYROX，是心酸还是励志？</p><p><a class="timestamp">00:42:27</a> 复盘这次我们参加男/女大众组单人赛的体验；哪些地方是赛事主办方需要尽快解决的问题</p><p><a class="timestamp">00:57:08</a> HYROX是否过于商业化了？中国的HYROX热潮还能延续多久？</p><p><a class="timestamp">00:61:42</a> 如果你是运动品牌，你会参与HYROX的赞助商竞标么？同比铁人三项、马拉松、越野跑，HYROX对品牌的诱惑在哪？</p><p><a class="timestamp">00:69:12</a> 大胆预言：2030年之后，哪个品牌会接棒HYROX？ </p><p><a class="timestamp">00:69:59</a> 我们还会去比HYROX吗？ </p><hr><hr><hr><figure><img src="https://image.xyzcdn.net/npPMnDQKx5xzMBReejSqyb6o_xss.jpg"></figure><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://xhslink.com/o/3YJHdgHojm2">盖德高能量版完赛vlog</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://xhslink.com/o/AcqLt3dg97Z">艾迪低能量版完赛vlog</a></p><p><strong>Enjoy it！</strong></p><br><a href="https://oia.xiaoyuzhoufm.com/player/6a16a9de4094ce7e9ad4c54f?openTranscript=true&utm_source=rss&as=cHQ9MTIyNjE5MjQ3JmN0PXJzcyZtdD04&autoOpen=false">在小宇宙查看该单集文稿</a>
May 21, 2026
健身先健脑！身体不能僵化，思想也别固化｜EP105
<p>健身，我们很久没聊了，但其实在这3年里，健身和跑步一样，是我们没有中断的运动日常。虽然在健身领域我俩依然称不上专业，但伴随着日常的所见所想，好像也沉淀了一些新的感悟。今天就跟大家来聊聊。 </p><p><a class="timestamp">01:45</a> 3年健身，我们决定再来聊聊健身</p><p><a class="timestamp">04:01</a> 健身的理论为什么总是在被新理论推翻？</p><p><a class="timestamp">06:25</a> 健身先健脑的前提是想清楚自己健身的目的</p><p><a class="timestamp">08:55</a> 如果只是想要瘦，选科技还是选运动？</p><p><a class="timestamp">12:05</a> 撸铁、HYROX项目、有氧（跑步等）要兼顾的话，时间怎么平衡？</p><p><a class="timestamp">17:20</a> 不能忽略休息和恢复，否则疲劳感只会影响训练效果</p><p><a class="timestamp">23:12</a> 要兼顾有氧和无氧训练，训练鞋应该怎么选？</p><p><a class="timestamp">30:32</a> 怎么判断一个教练是否“靠谱”？你可能需要对抗“直觉”</p><p><a class="timestamp">42:30</a> 因为健身老损受伤N次，还要挑战更大重量嘛？</p><p><a class="timestamp">48:38</a> 40岁之后，年龄增长带给运动、恢复和心态的影响</p><p><a class="timestamp">52:32</a> 不要因为网上的声音去徒增自己的焦虑，听再多不如自己多试试</p><p><a class="timestamp">57:05</a> 我们对健身最大的感悟</p><p><a class="timestamp">60:17</a> HYROX之后，还会尝试其他的健身项目吗？</p><p><a class="timestamp">61:33</a> 虽然聊的是健身，但它是我们生活里的一部分，不是孤立的。</p><p><a class="timestamp">62:41</a> 尾声</p><p>Nike也为各位喜欢综训的小伙伴带来了升级后的<a target="_blank" rel="noopener noreferrer nofollow" href="https://e.cn.miaozhen.com/r/k=2500989&p=945Ne&rt=2&pro=s&dx=__IPDX__&ns=__IP__&ni=__IESID__&v=__LOC__&xa=__ADPLATFORM__&tr=__REQUESTID__&mo=__OS__&m0=__OPENUDID__&m0a=__DUID__&m1=__ANDROIDID1__&m1a=__ANDROIDID__&m2=__IMEI__&m4=__AAID__&m5=__IDFA__&m6=__MAC1__&m6a=__MAC__&m11=__OAID__&m14=__CAID__&m5a=__IDFV__&mn=__ANAME__&m5b=__IDFA1__&m11a=__OAID1__&m14a=__CAID1__&gc=__GCID__&vo=3bc1c328f&vr=2&o=https%3A%2F%2Fm.duanqu.com%2F%3F_ariver_appid%3D3000000106424914%26_mp_code%3Dtb%26isRemoteX%3Dtrue%26transition%3Dpresent%26page%3Dpages%2Fn%2Fn%3Fcode%253D1HaviQXJln">Nike Free Metcon 7</a>，它既保持了Free Metcon 6的灵活性和稳定性，同时适合的运动从低强度的单向的训练到高强度多向复合的训练。实际穿着下来，<a target="_blank" rel="noopener noreferrer nofollow" href="https://e.cn.miaozhen.com/r/k=2500989&p=945Ne&rt=2&pro=s&dx=__IPDX__&ns=__IP__&ni=__IESID__&v=__LOC__&xa=__ADPLATFORM__&tr=__REQUESTID__&mo=__OS__&m0=__OPENUDID__&m0a=__DUID__&m1=__ANDROIDID1__&m1a=__ANDROIDID__&m2=__IMEI__&m4=__AAID__&m5=__IDFA__&m6=__MAC1__&m6a=__MAC__&m11=__OAID__&m14=__CAID__&m5a=__IDFV__&mn=__ANAME__&m5b=__IDFA1__&m11a=__OAID1__&m14a=__CAID1__&gc=__GCID__&vo=3bc1c328f&vr=2&o=https%3A%2F%2Fm.duanqu.com%2F%3F_ariver_appid%3D3000000106424914%26_mp_code%3Dtb%26isRemoteX%3Dtrue%26transition%3Dpresent%26page%3Dpages%2Fn%2Fn%3Fcode%253D1HaviQXJln">Nike Free Metcon7</a>确实是一双很适合大众健身爱好者的综合训练鞋。</p><figure><img src="https://image.xyzcdn.net/FjXkTPOp9VfLYA1lygET3fAk8F1m.jpg"></figure><p>欢迎大家在评论区告诉我们，你最近在健身房主要训练的项目或课程是哪些，我们将在留言的朋友中抽一名送出Nike精美周边礼品一份（六月首期公布）。</p><p>感谢大家的支持，Enjoy it！</p><p></p>
May 9, 2026
盘点各大运动公司25年财报数字里的关键信息！(下)｜EP104
<p>这一期包含的公司有：亚玛芬、 Lululemon 、李宁、特步、361度、亚瑟士、美津侬、昂跑、安德玛、HOKA、New Balance、BROOKS布鲁克斯</p><p><a class="timestamp">00:00:36</a> Amer Sports 亚玛芬，包涵始祖鸟（主要讨论）、Salomon、Wilson</p><p><a class="timestamp">00:16:08</a> Lululemon （跑步线的名字说太快了，是Fast & Free）</p><p><a class="timestamp">00:26:26</a> 李宁 （女主播本名是“李宁宁”～所以上来先玩了个很烂的内部梗～～）</p><p><a class="timestamp">00:38:33</a> 特步，包含Saucony索康尼、Merrell迈乐</p><p><a class="timestamp">00:51:27</a> 361度，进一步和特步缩小差距</p><p><a class="timestamp">00:55:09</a> ASICS亚瑟士，专业和休闲双开花（增幅19.5%）</p><p><a class="timestamp">00:58:06</a> MIZUNO美津浓</p><p><a class="timestamp">00:61:10</a> On Running昂跑 </p><p><a class="timestamp">00:66:34</a> UA安德玛 <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaoyuzhoufm.com/episode/68f31949456ffec65e575a41">拓展了解“安德玛户外”背后操盘</a></p><p><a class="timestamp">00:70:35</a> 最后分3个品牌的关键数字：HOKA、New Balance、BROOKS布鲁克斯</p><hr><hr><hr><hr><hr><hr><p>感谢小宇宙把我们上期的财报解读推上首页，但也导致我没有勇气打开评论区（咱也是有经验的人了！）如果有不好的言论请大家不要告诉我们，让我们做鸵鸟～</p><p>本期聊到的品牌很多，也导致部分品牌没法深入聊，如果大家有自己的观点和看法，欢迎在留言里尽情输出！</p><p>------------------</p><p>我们是艾迪和盖德，曾经的同事，现在的情侣。同为前运动品牌从业人员，我们深爱这个行业，关注运动品牌营销、热衷于尝试各种产品，并在播客里分享我们的感受和观点。</p><p>你所听到的每一期，都是我们在沙发上闲聊的真实记录，偶尔刷存在感的猫主播，也是从第一期起就陪着我们的伙伴，希望它的声音不会让你感到不悦，🐱表达欲太强，我们也不想限制孩子发挥。</p><p>欢迎在评论区和我们一起嗑瓜子聊天，也欢迎关注我们的红🍠账号，看看跑步穿搭、运动装备测评、还有我们平凡的生活碎片。</p><p>艾迪布鲁斯： <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaohongshu.com/user/profile/5acc90c94eacab2a129f0b3c?xsec_token=YBf_PdvyX5-62PYPnucmD4lr7DH0wcPZZlh98IwE-fcVg%3D&xsec_source=app_share&xhsshare=CopyLink&appuid=5acc90c94eacab2a129f0b3c&apptime=1748917164&share_id=3b12ed50c128461b966348a142ad4919&share_channel=copy_link">小红书 </a></p><p>Guide不是盖的：<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaohongshu.com/user/profile/54e56793b4c4d64478b1a788?xsec_token=YBBHfLpepZIGCLNdqz3xn0Hp11mMws22-zaz9fwbPQVIE%3D&xsec_source=app_share&xhsshare=CopyLink&appuid=5acc90c94eacab2a129f0b3c&apptime=1748917182&share_id=2fee39bcda8b41f4b844c7200affc1c5&share_channel=copy_link"> 小红书</a></p><p>Enjoy it！</p><p></p>
106 total episodes available
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