Diary of The Search Queen

About Diary of The Search Queen

If you’re a salon owner ready to ditch the overwhelm and finally fill those empty chairs, this podcast is for you. Hosted by Google Ads and SEO expert Sonja Pototzki-Raymond, Diary of The Search Queen gives you real talk, proven marketing strategies, and raw behind-the-scenes stories to help you get found, trusted, and fully booked without burning out.

Publisher

Sonja Pototzki-Raymond

Category

business

Language

en

Explicit

No

First episode

22 May 2025

Latest episode

11 Mar 2026

Latest episodes

38 episodes in the feed.

1. 

   11 Mar 2026

   Episode 38: Your Google Business Profile, The Most Powerful Free Tool You’re Ignoring

   If you’ve ever said “I know I need to get my salon sorted on Google… but I have no idea where to start,” this episode is for you. In this episode of Diary of the Search Queen, I walk you through the exact 90-day Google growth framework that helps salon owners move from invisible online to consistently booked. Because here’s the truth most people won’t tell you: Google isn’t complicated. But most salons skip the foundational steps that make it work. Before you even think about running ad...

2. 

   25 Feb 2026

   Episode 37: How to Turn Google Clicks Into Real Bookings (Without Lifting a Finger)

   More traffic doesn’t mean more clients. And this is where most salon owners are getting it wrong. In this episode of Diary of the Search Queen, I break down why driving Google traffic is only half the job, and why your website and booking system are the real make-or-break factor. You can show up in Google Ads. You can rank on SEO. You can appear in the Map Pack. But if your system doesn’t convert, you’re paying for visibility that never turns into revenue. This episode is about fixing that. I...

3. 

   18 Feb 2026

   Episode 36: Why Your Competitors Are Showing Up on Google (And You’re Not)

   Have you ever searched your own salon and thought… “Why am I nowhere to be found?” You’re not alone. In this episode of Diary of the Search Queen, I break down exactly why some salons consistently show up on Google, in the Map Pack, at the top of search, and in paid positions, while others stay invisible. And no, it’s not luck. It’s structure. Strategy. And consistency. Because here’s the truth: Google isn’t favouring your competitors. It’s rewarding them. There are three key places you...

Who has been a guest on Diary of The Search Queen

Names identified in recent episode analyses. Showing up to five guests.

• Ellie Swift
• Tahryn Bolt
• Heidi Anderson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 38 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

62

Social presence

0

YouTube

0

Engagement

32

Contact Diary of The Search Queen

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Diary of The Search Queen