Websites, local SEO, and marketing strategy for dietitians in private practice. Hosted by Courtney Vickery, web designer and dietitian, helping you build a site and online presence that actually gets you clients.
In each episode, we'll tackle the practical side of private practice: websites that actually convert, tech tools that don't give you headaches, and strategies to streamline your workflow. Whether you're drowning in admin tasks or just starting your practice, we're here to help you spend less time managing your business and more time doing what you love - helping your clients.
Join us as we chat with successful dietitians and practice management experts who've figured out how to make technology work for them, not against them. We'll share real solutions for real practices, focusing on what actually works in the world of weight-inclusive care.
From fixing your scheduling nightmares to making your website work harder for you, Tech Savvy Dietitian: Websites, Local SEO & Marketing for Dietitians in Private Practice brings you practical strategies you can implement right away. Because your time is better spent helping clients, not fighting with tech.
TSD: S1 | EP. 7 - Mastering Local SEO for Dietitians with Sam Sarsten
Mastering Local SEO for Dietitians with Sam Sarsten of Thencan Designs
In this episode of the Tech Savvy Dietician, Courtney interviews Sam Sarsten from Thencan Designs to dive deep into local SEO tailored for dieticians. They cover essential strategies including the importance of service and location pages, Google business profiles, and tackling the challenge of being licensed in multiple states. Sam shares his journey and expertise, offering actionable tips and real-life success stories that highlight the impact of effective local SEO. This episode is packed with practical advice, from keyword research to leveraging Google tools, and emphasizes the value of showing up in local searches without compromising on professional integrity.
SAM'S WEBSITE (https://thencandesigns.com/)
FREE LOCAL SEO LESSONS (https://thencandesigns.com/diy-seo-for-small-business/)
FREE LOCAL SEO STRATEGY VIDEO (https://thencandesigns.com/seo-strategy-video/)
DECLET DESIGNS (https://decletdesigns.com/)
90 DAY LOCAL SEO INTENSIVE WITH DECLET DESIGNS (https://decletdesigns.com/local-seo-services-for-private-practices/)
00:00 Introduction and Episode Overview
00:35 Meet Sam Sarsten: Local SEO Expert
00:56 Sam's Journey into Local SEO
03:34 Success Stories and Client Results
05:40 Local SEO Strategies for Dieticians
10:34 Expanding Your Reach with Local SEO
14:58 Telehealth and Google Business Profiles
21:49 Keyword Research and Tools
28:14 Navigating Terminology Challenges
32:01 Medical Nutrition Therapy vs. GLP-1
32:22 Common Misconceptions in SEO
33:23 Tracking Keywords Effectively
34:57 Optimizing for 'Near Me' Searches
39:40 Importance of Location Pages
49:04 Google Business Profile and AI Search
51:42 Rapid Fire Questions and SEO Tips
56:42 Resources and Final Thoughts
6 Jan 2026
[BONUS VAULT EPISODE] Exploring AI Tools for Entrepreneurs with Megan Coulter [INTERVIEW - 2024]
In this episode, Megan Coulter, a copywriter and AI educator, joins us to discuss her journey from fearing AI to embracing it. Megan shares practical tips on how solopreneurs and entrepreneurs can leverage AI tools like ChatGPT, Jasper AI, and others for better content creation, marketing, and productivity. She emphasizes the importance of interacting with AI in a conversational manner and using it for brainstorming and market research. Additionally, the episode explores various AI tools integrated into software like Canva and Descript, and offers reassuring advice for those hesitant to adopt AI. Megan advocates for starting with one AI tool and gradually integrating its capabilities into your workflow.
00:00 Introduction and Guest Welcome
00:17 Megan's Journey into AI
00:52 First Impressions of AI
01:17 Rediscovering AI's Potential
02:47 Using AI for Copywriting
04:32 Prompting AI Effectively
06:04 Creating Custom GPTs
07:39 Voice and Tone in AI
15:25 Comparing AI Tools
19:43 Exploring AI Tools for Entrepreneurs
19:52 Canva's AI Features
21:29 Descript and Cast Magic for Podcasting
22:59 AI in Healthcare and Ethical Concerns
25:06 Fathom AI and Meeting Summaries
27:07 Using AI for Social Media Content
33:53 Tips for Dietitians Using AI
36:03 Overcoming AI Fears and Getting Started
40:00 Conclusion and Final Thoughts
WORK WITH DECLET DESIGNS (https://decletdesigns.com/)
MEGAN'S WEBSITE (https://www.megancoulteragency.com/)
17 Dec 2025
TSD: S1E6 - Is SEO Dead Because of AI? The Real Answer (and What to Do Next)
Guest
Michelle Bourbonniere, PhD — SEO strategist, researcher, and founder of Words on the Rise
Freebie: Cheat Sheet to Showing Up Well in AI Answers → words on the rise.com/ai
What we cover
Is SEO dead because of AI? What’s still true, and what’s changing
The big shift: AI tools now have access to live search results (and why that matters for small businesses)
How Google’s AI can personalize results based on what you’ve read vs. haven’t read (helpful… and creepy)
Why AI Overviews and AI Mode are rewriting your message — and how that affects trust + conversions
The difference between using AI for generating (emails, scripts) vs searching (recommendations, providers)
Why being “a dietitian” isn’t enough: how AI personalization can reward specific audiences + specialties
Off-page SEO is evolving: brand mentions can matter more than backlinks in AI search
Reddit: how to show up without being salesy (and why etiquette + credibility matter)
Michelle’s “3 R’s” framework for AI visibility:
Recognition (does AI understand your brand?)
Reputation (what does AI say when someone searches your name + reviews?)
Results (do you appear when someone searches for a provider like you?)
A practical starting point: test your visibility in an incognito window
The “wait, WHAT?” moment: AI pulling info from your terms & conditions because it’s the clearest writing
Are blog posts still worth it? When they do make sense, and when they’re not the best use of time
Recipe blogs and indexing reality: why Google may ignore “one more chocolate chip cookie recipe”
Action steps mentioned
Open an incognito browser window and test prompts your ideal clients would ask
Check whether AI gets your business basics right (services, specialties, location/licensure)
Make your most important info clear + concise on the pages you actually want AI to cite
Build consistent brand mentions across platforms (podcasts, bios, socials, community spaces)
Listen/learn more
Download Michelle’s cheat sheet: https://wordsontherise.com/ai
Subscribe to her newsletter for ongoing AI search updates (sent about every two weeks)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
11 ratings
Spotify
5.0 / 5
3 ratings
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