Digging for Insights

About Digging for Insights

Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com

Publisher

Stephen Griffiths

Category

business · business · business

Language

en

Explicit

No

First episode

25 Jul 2019

Latest episode

15 Dec 2021

Latest episodes

27 episodes in the feed.

1. 

   15 Dec 2021

   Secrets of corporate insight teams: James Wycherley, CEO of IMA & Author of Transforming Insight

   Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...

2. 

   27 Jul 2021

   Global Head of Insights at General Mills, Jeanine Bassett | Case Studies, Career Advice & Future of Insights

   In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including: Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brandCareer Story: Jeanine shares a candid perspective, especially for why she was chosen as VPSponsorship vs. Mentorship: How others can a...

3. 

   22 Jun 2021

   5 Tips for Behavioral Design - Amy Bucher, author of Engaged and VP of Behavioral Design at Lirio

   As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence customer behavior. Book Discount Amy has generously offered a 20% discount on her book to listene...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.9 / 5

23 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.