Digital Banter

About Digital Banter

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

Publisher

Andy Groller and James Kravic

Category

business · education · technology

Language

en

Explicit

Yes

First episode

11 May 2022

Latest episode

3 Jul 2025

Latest episodes

79 episodes in the feed.

1. 

   3 Jul 2025

   Using Psychology to Build Better B2B Content | Rai Hyde Cornell

   Rai Hyde Cornell, content marketing founder and former therapist, reveals how psychological frameworks like the Stages of Change and the CBT Triangle revolutionize B2B content strategy by targeting buyer's thoughts and emotions in this interview.

2. 

   29 May 2025

   LLM SEO: How to Use AI to Drive Demos, Not Just Rankings | Ishaan Shakunt

   Ishaan Shakunt, Founder of Spear Growth, discusses how B2B marketers can adapt SEO strategies for AI search, rethink content for LLMs, and integrate AI into their SEO workflow in this interview.

3. 

   15 May 2025

   ABM Is Not That Deep: Simplifying What Actually Works | Isaac Ware

   There’s a growing myth in B2B that ABM requires a mountain of tools, a massive team, and a complex orchestration layer to succeed. But what if the real key is simplicity? In this episode, we’re joined by Isaac Ware, Director of Demand Gen at UserGems, to talk about how their signal-driven, two-channel ABM approach outperforms programs that are far more complicated. We dig into what actually makes ABM effective, why creative and outbound alignment matter more than most marketers ...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

5,473

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 52 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

57

Social presence

0

YouTube

68

Engagement

51

Contact Digital Banter

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.