Digital Changemakers

About Digital Changemakers

Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff. Together, they explore the key trends and challenges facing marketers today – from balancing long‑term brand building with short‑term performance to demonstrating impact in the boardroom. With Ian’s thought‑provoking commentary and questions, you’ll discover new ways to approach conversations with the CFO, demonstrate why advertising matters and show how marketing drives shareholder value. This network of experts offers considered discussion and practical perspectives to help marketers navigate an increasingly complex marketing landscape. Digital Changemakers from JCDecaux is available on the JCDecaux Marketing Hub, Spotify, Apple Podcasts, YouTube and wherever you get your podcasts. For the latest episodes, research, case studies and more, visit the JCDecaux Marketing Hub. (https://changemakers.jcdecaux.co.uk/) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

JCDecaux UK

Category

business · business · education

Language

en

Explicit

No

First episode

2 Nov 2022

Latest episode

14 Oct 2026

Latest episodes

49 episodes in the feed.

1. 

   14 Oct 2026

   CMO at JCDecaux UK: Why emotion must sit at the heart of marketing strategy.

   David McEvoy, CMO at JCDecaux UK, explores why JCDecaux is shifting its marketing strategy to evolve in a digital-first world where people crave real-world experiences. David explains how Out-of-Home has become a channel that can be planned with the same rigour as digital online, while giving brands trusted, physical presence and what he calls “15 square metres of fame”. He also shares how JCDecaux is adapting its own marketing to connect more emotionally and grow real-world media. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   11 Jun 2026

   EVP Strategy at WPP Media: Why brand marketing needs a rebrand

   In this episode, David Wilding, EVP of Strategy at WPP, joins guest host, Kate Tovey, Director of Customer Engagement at JCDecaux, to explore why brand marketing needs a rebrand in today’s boardrooms. David explains how marketing has shifted towards short‑term performance, why he prefers to talk about “near-future sales” instead of “brand”, and how that shift in language helps unlock better conversations with CEOs and CFOs. He also unpacks the role that channels like Out-of-Home play in signalling trust and value whilst also investing in communities. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   19 May 2026

   How the BBC taps into the national conversation using real-world media

   In this episode, Chris Mawdsley, Head of Media Strategy at the BBC, joins Ian to unpack what it means to plan media when “the audience is everyone, all of the time.” He explains how the corporation uses data to identify target audiences, why Out‑of‑Home has become key for scale and talkability as TV viewing fragments, and how “planned reactivity” helps the BBC turn hit shows like The Traitors into real-world, cultural moments. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

56

Social presence

0

YouTube

0

Engagement

60

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.