Digital Customer Journeys Podcast

About Digital Customer Journeys Podcast

Founders Growth Playbook is the growth marketing podcast for DTC ecommerce and lead generation founders who want to grow profitably, not just grow. Hosted by Femi Olajiga, a growth marketing consultant and fractional CMO who has run campaigns for brands including Harrods, Aviva Investors and Bacardi, this podcast breaks down how to: Build a brand strategy that earns trust before the first ad ever runs Acquire high intent traffic through SEO, Google Ads and Meta Ads without burning cash on the wrong channel Convert more of that traffic through conversion rate optimisation and a better user experience Lift customer lifetime value, revenue and margin once the customer is in Every episode comes back to one number: your CAC:LTV & LTGP ratio. If that does not work, nothing else in your marketing matters. New episodes weekly. See where you stand. Get the free 3 minute marketing audit and check whether your marketing is producing the right commercial result: https://www.cxconversion.com/marketing-audit-checklist-template/ (https://www.cxconversion.com/marketing-audit-checklist-template/)

Publisher

Femi Olajiga

Category

business

Language

en

Explicit

No

First episode

5 Feb 2025

Latest episode

10 Oct 2026

Latest episodes

74 episodes in the feed.

1. 

   10 Oct 2026

   How I Turned A DTC Ecommerce Founders Growth Marketing Audit Into £250k Per Month in Profit

   Send us Fan Mail In this conversation, Femi Olajiga discusses a successful growth marketing audit that led to an additional £250,000 in monthly profits for a D2C e-commerce client. He emphasizes the importance of accessibility to marketing tools, understanding customer behavior, and conducting thorough audits. The conversation covers the steps taken from initial access to implementation of findings, highlighting the significance of stakeholder engagement and competitor analysis. Femi shares i...

2. 

   7 Oct 2026

   I Ran a Growth Marketing Audit for a DTC Founder. Here’s What Was Holding Them Back.

   Send us Fan Mail In this conversation, Femi Olajiga discusses the findings from a growth marketing audit conducted for a D2C founder, highlighting common issues that hinder growth in e-commerce. He emphasizes the importance of understanding customer behavior, the need for a cohesive marketing strategy, and the significance of branding and team capabilities. The discussion also covers the limitations of websites and platforms, and the necessity for a unified workflow within marketing teams to ...

3. 

   6 Oct 2026

   The In-House Marketing Headcount Budget Your CFO Will Approve

   Send us Fan Mail In this conversation, Femi Olajiga discusses the advantages of in-house marketing teams over agencies, emphasizing cost efficiency and quality. He outlines the process of building an in-house marketing team, the importance of understanding key functions such as acquisition, conversion, and retention, and the necessity of setting clear KPIs. Femi also highlights the role of AI in optimizing marketing efforts and offers alternative strategies for those hesitant to fully in-hous...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

38,981

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

17 ratings

Podcast Authority Score: 62 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

73

Social presence

0

YouTube

76

Engagement

51

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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