Graduate student Ethan Woo at the University of Southern California invites professionals from diverse industries to share their experiences and insights working within the digital media realm. Through insightful conversations, guests offer valuable career advice and share lessons learned from their experiences, specifically tailored for early professionals looking to start their careers. Ethan's goal is for these conversations to serve as a beacon of guidance for those navigating their paths in the dynamic digital media landscape.
Digital Dialogues: Episode 6 - A conversation with Ruben Ruiz (Roblox)
Social Media Manager for Roblox, Ruben Ruiz, shares his journey and passions within the digital realm. He touches on his roles and responsibilities working at the gaming company, discussing his work with various brands, partnerships, and influencers to enhance Roblox’s brand presence. Additionally, Ruben offers valuable early career advice for aspiring professionals looking to venture into the digital media landscape.
0:00 Start
0:04 Intro and Role as a Social Media Manager
4:04 Masters in Digital Social Media
7:46 Transferable Skills
9:26 Working for Different Companies and Industries
14:12 Tools for Strategy and Staying Ahead of Competitors
17:58 From E-Commerce to Gaming and Tech Industries
23:11 TikTok Influencer Program
27:29 Tracking KPIs
30:29 Emerging Trends/Technologies and AI
34:38 Advice for Aspiring Digital Marketers
Produced by: Ethan Woo
17 Apr 2024
Digital Dialogues: Episode 5 - A Conversation with Michelle Liang (Paramount)
Product Marketing Coordinator for Paramount, Michelle Liang, shares her journey and passions within the entertainment space. She describes her roles and responsibilities working at various companies and agencies, both big and small. Additionally, Michelle offers valuable advice for both aspiring and early professionals looking to venture into the entertainment industry.
0:00 Start
0:04 Intro and Role as a Product Marketing Coordinator
3:13 Interests in Product Marketing
5:21 Takeaways and Studies from College
8:15 Similarities/Differences Between Companies and Agencies in the Entertainment Space
12:38 Switching Roles in the Entertainment Space
16:06 Emerging Trends/Technologies and AI
20:30 Advice for Early Professionals
Produced by: Ethan Woo
10 Apr 2024
Digital Dialogues: Episode 4 - A Conversation with Jessica Wang (YouTube)
Head of Editorial at YouTube, Jessica Wang, shares her journey of transitioning career interests and provides insights into her role and work at YouTube. Jessica offers valuable advice to early professionals looking to step into the world of technology and storytelling.
0:00 Start
0:04 Intro and Role as Head of Editorial
3:44 Transition from Biochem to Digital Media/Storytelling
8:40 Coach and Mentor for DEI
10:14 Brand Strategies to Reach Diverse Audiences
13:07 Staying Up to Date with the Latest Trends/Gen Z and Tracking KPI's
18:05 Qualities of Content Team and Being a Leader
21:45 Competition and Staying Ahead
23:48 Emerging Trends and the Impact of AI
27:25 Advice for Early Professionals
Produced by: Ethan Woo
10 Apr 2024
Digital Dialogues: Episode 3 - A Conversation with Deshé M. Gully (Day One Agency)
Day One Agency's Social Media Strategist, Deshé M. Gully, shares his journey into the digital realm and provides insightful tips and strategies when working with various companies and industries. Deshé offers meaningful advice tailored towards aspiring professionals aiming to pursue careers in digital media.
0:00 Start
0:04 Intro and Role as a Social Media Strategist
1:41 Interest in Digital Marketing and Strategy
3:31 Transferable Skills from Education/Experiences
4:49 Pursuing a Master's in Media Production
7:14 Working with Different Companies and Industries
10:31 Strategy Process for Clients
12:35 Useful Tools and Platforms for Digital Strategy
14:56 The Future and AI
17:37 Advice for Aspiring Digital Marketers
Produced by: Ethan Woo
10 Apr 2024
Digital Dialogues: Episode 2 - A Conversation with Olivia Duncan (The Walt Disney Company)
Manager for Digital Experiences at Disney, Olivia Duncan, shares her valuable experiences and career journey working at The Walt Disney Company, providing early career advice and insights to aspiring professionals aiming to step foot into the entertainment industry.
0:00 Start
0:04 Intro and Role as a Manager for Digital Experiences
2:20 Pursuing an MBA and Interests in Digital Media
5:56 Necessary Skills for a Manager Position
8:59 AI and the Change in Digital Media Over the Years
12:36 Advice for Early Professionals
Produced by: Ethan Woo
10 Apr 2024
Digital Dialogues: Episode 1 - A Conversation with Daphne Zhu (Golden State Warriors)
Daphne Zhu, Venue Communications Coordinator for the Golden State Warriors, shares her valuable experiences from the sports industry, offering advice and insights to aspiring professionals aiming to break into the dynamic field.
0:00 Start
0:04 Intro and Role as a Communications Coordinator
1:52 Event Planning and Management Background
3:24 Transferable Skills from Social Media to Events
5:45 Similarities/Differences between the Sports & Entertainment Industries
8:24 Usage of Digital Tools within Sports Communications
9:21 Advice for Early Professionals
Produced by: Ethan Woo
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