Digital Dominators

About Digital Dominators

Want to grow a standout business in a digital world? Join Sooz Young, founder of Technology Coaching, for smart, straight-talking chats with experts, founders, and creators using digital tools to build bold brands. From social media and AI to automation, cyber security, innovation, and data, each episode is packed with actionable tips, real-world stories, and a splash of fun to help you get visible, work smarter, and grow online with confidence. If you’re a small business owner or creator ready to step up your digital game, this is your podcast.

Publisher

Sooz Young

Category

business

Language

en

Explicit

No

First episode

30 May 2025

Latest episode

22 Apr 2026

Latest episodes

45 episodes in the feed.

1. 

   22 Apr 2026

   Social Media Influence: Positive or Negative? | Digital Dominators #45

   Is social media influence something you're using for good, or has it quietly become something else entirely? Because the line between building genuine community and weaponising a platform is thinner than most people want to admit. In this episode, Sooz Young goes there. This is a solo episode and a direct one. Sooz breaks down what social media influence actually is in 2025 and 2026, how it works across platforms, how business leaders are either building something worth having or eroding trust they can't afford to lose, and why bots, cancel culture and performative outrage deserve a serious conversation in the small business and entrepreneurial space. 🔑 IN THIS EPISODE YOU'LL LEARN: - What social media influence actually is, and why it's not about follower count - How influence behaves differently across Facebook, Instagram, YouTube, TikTok and LinkedIn - Why business leaders are influencers whether they choose to be or not, and what responsibility comes with that - The dark side: how platforms are being used to pull people down, manufacture outrage and weaponise audiences - Bots, fake engagement and why engagement numbers on social media are not what they appear to be - The real-world impact of toxic online culture, particularly on young people - Daniel Priestley's Key Person of Influence framework, plus a sixth element Sooz adds: your values - Six practical steps to building lasting, trustworthy influence in your industry - Why employees are brand influencers and how to use that well - The challenge: how to audit your last 10 posts and get intentional about what you're building ⏱ CHAPTERS: 00:00 Introduction 02:19 What social media influence actually is 07:31 Platform by platform: Facebook, Instagram, YouTube, TikTok, LinkedIn 13:19 Business leaders as influencers 17:10 The dark side: cancelling, pylons and performative outrage 23:18 Bots, fake engagement and the reality of your feed 26:34 Young people and the real-world impact 29:36 How to become a key person of influence in your industry 36:53 Employees as brand influencers 40:10 Conclusion: positive or negative? It depends on you 42:34 Your challenge and where to find us 🎓 RESOURCES MENTIONED: Key Person of Influence by Daniel Priestley: https://www.amazon.com/dp/B01N6V4V4Q (https://www.amazon.com/dp/B01N6V4V4Q) Digital Mindset Quiz: https://technologycoachingonline.com/quiz/ (https://technologycoachingonline.com/quiz/) Digital Setup and Systems Health Check: https://technologycoachingonline.com/digital-health-check (https://technologycoachingonline.com/digital-health-check) Digital Dominators Community: https://technologycoachingonline.com/digital-dominators/ (https://technologycoachingonline.com/digital-dominators/) AI Prompting Fundamentals Course: https://allmylink.me/aipromptingfundamentals (https://technologycoachingonline.com/digital-dominators/) 🎧 POWERED BY ELEVENLABS Bring your words to life with AI-powered voice.👉 https://allmylink.me/tcelevenlabs (https://allmylink.me/tcelevenlabs)

2. 

   8 Apr 2026

   #44 | Inside the European Chatbot & Conversational AI Summit 2026

   90% of companies have invested in AI. Fewer than 40% are seeing any measurable results. That stat from McKinsey's Global Institute report, published November 2025 was the opening note at the European Chatbot and Conversational AI Summit in Edinburgh. And it set the tone for everything that followed. Sooz Young attended as a moderator and panellist at the sixth edition of this summit, held at the University of Edinburgh from 17–19 March 2026. The theme was Harnessing Agentic AI. The thread running through every session, every room, every conversation was this: human centric. What made this different from most AI events? These people weren't performing for a sales audience. They were talking to each other, honestly, about what actually works and what doesn't. --- FIVE STANDOUT MOMENTS FROM OTHER SESSIONS Omotenashi and what AI still can't replicate. Daniel Orenes Fernandez (Uber) opened with Japan's net promoter score: negative 52. In a country where the standard of service is so high that merely meeting expectations doesn't move the needle, the lesson for AI design is that you cannot just think about whether the system works. You have to think about what the cultural and emotional expectations surrounding the experience are and what the person on the other end actually needs. Booking.com's five principles and the closing line. Raquel Serrano (Booking.com) walked through their five principles for human-AI collaboration: seamless integration, AI for speed and humans for trust, learning with every interaction, intent-driven anticipation, and ethical transparent guardrails. Her closing line: "The best customer service experiences are not the ones with the most AI. They're the ones with the most alignment between people, purpose and technology." Raiffeisen Bank and the organisational design problem. The Raiffeisen story (covered in Thread 4) carries a lesson that scales to any business, any size: the problem is almost never the tool. It's the structure around the tool. The value of design. Ray-Allen Taylor (IdeasBay): "The common illusion is that AI replaces design. The reality is that AI makes design more critical than ever." AI can generate, iterate, produce. It cannot decide what good looks like. It cannot weigh trade-offs between efficiency and integrity. Human judgment about what to build and why becomes more important as AI gets faster and better at the building. The growth mindset shift and AI Scotland. Christoph Eslinger (IdeasBay) on the mindset shift organisations need: stop asking "where can AI cut costs?" and start asking "where can AI help us do things we couldn't do before?" Cost-cutting thinking makes you leaner. Growth thinking makes you different. On 20 March the day after the summit the Scottish Government launched AI Scotland, a new programme to help Scottish SMEs implement AI with ethical and legal frameworks built in. More details to follow as Sooz researches further. --- 🎓 PRACTICAL AI PROMPTING FUNDAMENTALS COURSE Real business examples. Prompts you can copy, adapt and reuse straight away. 👉 https://allmylink.me/aipromptingfundamentals 🔍 DIGITAL SETUP AND SYSTEMS HEALTH CHECK Understand exactly where your business stands across digital foundations, automation, AI, cybersecurity and data maturity in around 3 minutes. 👉 https://technologycoachingonline.com/digital-health-check --- 🧠 FIND YOUR DIGITAL STRENGTHS — Take the Free Quiz Discover your digital persona and get a personalised action plan in under 3 minutes. 👉 https://technologycoachingonline.com/quiz/ 🎉 JOIN THE DIGITAL DOMINATORS COMMUNITY — Free Access Toolkits, templates, a Social Media Prompt Calendar, and a community of business builders who get it. 👉 https://technologycoachingonline.com/digital-dominators/

3. 

   25 Mar 2026

   How to Actually Get Great Results from AI Tools | Digital Dominators #43

   If Episode 42 made the case for why prompting is the real skill behind better AI results, this episode is where we get into the practical detail. Sooz Young walks through the four most common prompting mistakes she sees repeatedly in training sessions, workshops, and client work — and shares four specific frameworks from the Practical AI Prompting Fundamentals Course that you can start applying straight away. These methods work across every AI platform — ChatGPT, Claude, Gemini, Copilot — because the underlying skill is the same regardless of where you're prompting. --- THE 4 MOST COMMON PROMPTING MISTAKES 1. Being too vague — asking for a blog post or some ideas with no context, audience, goal or format. The AI fills the gaps with generic information and the output reflects that. 2. Expecting AI to know your business automatically — unless you provide the context, the system has no idea who you are, who you serve, or how you communicate. This is especially common with free tools that don't retain memory between sessions. 3. Stopping after the first answer — the first response is a starting point, not the final output. The most effective users refine, iterate, and add more context. They treat AI as a collaborator, not a vending machine. 4. Searching for one magic prompt — clever formulas shared online create the impression that prompting is about memorising special phrases. In reality, effective prompting is clarity, context and iteration, built around reliable methods you can return to. --- THE 4 FRAMEWORKS COVERED IN THIS EPISODE Act As Method Give the AI a role before it starts the task. Instead of "write a social media post about AI tools," try "act as a social media marketing strategist and write a carousel script for Instagram aimed at small business owners who feel overwhelmed by AI." Role, task, audience, purpose — that's what changes the output. Ask Questions Method Instruct the AI to ask you questions before it does the work. Ask it five questions about your audience, your offer, and your call to action — then answer them. The output is built on your actual context, not its best guess. It mirrors how a good consultant works, and it reduces the back and forth significantly. PTCF Framework The four-part structure behind any strong prompt: Persona (who the AI should act as), Task (what you want it to do — use specific verbs), Context (who is this for, where will it be used, what's the goal), and Format (bullet points, word count, tone, table). Most weak prompts are missing at least one of these four things. https://allmylink.me/aipromptingfundamentals Paste in your existing content — blog posts, emails, transcripts — and ask the AI to review your tone of voice and writing style before it starts. The new output picks up your rhythm, vocabulary and structure, and feels like you rather than a generic draft. Combine this with setting up dedicated projects in your AI tool (one for the podcast, one for proposals, one for social media, etc.) so the context carries across every conversation. --- RESOURCES MENTIONED 🎓 Practical AI Prompting Fundamentals Course 👉 https://allmylink.me/aipromptingfundamentals (https://allmylink.me/aipromptingfundamentals) 🔍 Digital Setup and Systems Health Check 👉 https://technologycoachingonline.com/digital-health-check (https://technologycoachingonline.com/digital-health-check) --- 🧠 TAKE THE FREE DIGITAL MINDSET QUIZ 👉 https://technologycoachingonline.com/quiz/ (https://technologycoachingonline.com/quiz/) 🎉 JOIN THE DIGITAL DOMINATORS COMMUNITY — FREE 👉 https://technologycoachingonline.com/digital-dominators/ (https://technologycoachingonline.com/digital-dominators/)

Who has been a guest on Digital Dominators

Names identified in recent episode analyses. Showing up to five guests.

• Rebecca Miller
• Niki Hutchison
• Selina Thompson
• Aariffa Hajamaideen
• Penny Hopkinson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

12,858

Score snapshot 15 Sept 2025

Podcast Authority Score: 49 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

70

Social presence

0

YouTube

72

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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